Wellness Coaching Australia's Blog

Three Things that Drive Us


The subject of motivation is a long, complex and incredibly interesting one. Even defining what motivation is can be tricky.  As the word's meaning is  derived from the verb,  "to move" it suggests that it is all about action and drive.  Yet, at its purest form, we can also relate it to what gives life meaning, or what we strive for.  Current literature contains some great ideas on what people, in general, really desire.  

There are three elements that keep cropping under different names that seem to be very important. One of them is, the need/drive for:

Control of our own life.  
Sometimes, called self determination, sometimes, autonomy the sense behind is that we really want to be in charge of our own destiny - in the future and on a day to day basis.  When this control is taken away from us, and things go wrong, the "victim mentality" can easily set in.  At least if we make a bad decision, it was our own responsibility.  Self responsibility is what is needed for people to make choices that create good lives for themselves - or ones they have chosen.  

Control is taken away when we are not consulted on important decisions - at work or at home.  We feel we have no say.  When experts keep telling us what to do without taking into account our personal feelings.  When rules are made that we don't understand.  There are lots of times we feel bypassed and this create despondency and a lack of, well, motivation!

How can we regain this feeling of self determination?
By making our own decisions instead of looking to someone else to choose for us. In the area of health and wellness this happens constantly.  We know what we should eat, what we should (or shouldn't) drink, what's good for us, what's bad for us, what to avoid, what rules we should live by in we want to live long and well.  Yet, many people feel dis empowered by this constant stream of advice.  Time spent working out what we want and why we want it will assist us in making choices based on current knowledge, but that work for us.. And if they don't work, then we can can try something else but we are continually taking responsibility for our own lives.  Responsibility simply means, "the ability to respond" and that suggests we have a choice. And that choice gives us what we truly need - a feeling of control.

The second element that really gives us that push to move forward is the need/drive for is Mastery or Competence.

Not only do we like to be self determining creatures but we also like to good at things! If we are not given the opportunity to expand our knowledge and abilities we will often stagnate, become demotivated and at times cease to grow.  This is an inherent characteristic in the human psyche and it is a shame that more employers didn't realise it!  Essentially it means we seek to improve ourselves all the time - Maslow called it "self actualisation". So what does this mean in our quest for better health and wellness?

Two things:
If you are someone who is working towards an outcome, it is important to find something in the plan you have made that gives you that chance to become proficient at at least one of the changes. So say, for example, you have decided to cut out meat for a while; enrolling in a vegetarian cooking class could not only help you stick to the non meat diet, but give you a sense of accomplishment as your cooking skills improve.  This will be more satisfying and help you stick to your plan than if you were simply say, cutting out meat!

As a client or a trainer, we need to have goals to work towards.  Not only do we get a feeling of having done what we said we'd do, we also can get a sense of competence if that goal has some element of challenge in it.  So when we do decide to set a plan for the week, or quarter, try and include something in it that you have to either learn something new or overcome some resistance or fear.  Playing a sport, doing a new class, running a certain distance are all good examples but you can be as creative as you like.

Fact remains -  we like to do things well and be good at something.  We don't have to be the best but we do like to have a degree of proficiency that will feed our sense of self worth and accomplishment.

The Third and biggest drive we have as human beings is the desire to "belong" 

This is also referred to as having a sense of connectedness or, its most basic form - to be loved.  They may seem like very different things but the reality is the underlying emotional need that is being filled is pretty much the same - just diluted a bit.  So what is a sense of connection or connectedness?  Well if we look at the opposite - a sense of isolation - it becomes clear.  We want to feel that we have bonds with people around us.  That someone cares about us;  that we "belong" to a community of some sort.  Whether this is at work, at home, in our neighbourhood, in our gym, or even online (think Facebook), this need is evident.  All our theorists in the area of motivation agree on this important element that drives us and gives us a feeling of life satisfaction and wellbeing.  Without it, we exist alone and it is easy to succumb to depression and sense of lack of meaning.  There may be the rare individual who simply loves his or her own company 24 hours a day,  but they are few and far between.  People require love  and approval to bloom.  

What does this information tell us about our lives?  Do we have groups that we belong to and where we feel accepted and appreciated?  Do we feel part of something bigger than just ourselves?  Do we have people to share our experiences, to support us when we are down and to celebrate with us when we succeed?  If we look closely at our lives, we find that these groups are incredibly important to us.  So as we work towards greater health, is it surprising that support groups, team sports, health club timetables draw us in and often keep us going when times get tough.  We do not exist in a bubble and we derive meaning from our relationship with others.  

Let's keep those groups alive by recognising their importance and connecting with the people in them.

Coach Profile: Rebecca Hannan


Coach Profile Rebecca Hannan

About Rebecca

Hi, I’m Rebecca owner of Kaizen Wellness. I operate my coaching business under my own personal brand name, Rebecca Hannan.

As a coach, I challenge my clients to dream big, and I motivate, guide and nudge you towards being your best self.

I do this by asking great questions, helping you to find out what lights you up and what’s important to you. Together we uncover ways for you to play to your strengths and find the why behind your goals so that you can achieve your most ambitious goals.

Getting Started in Business

I started my business before I did the wellness coaches training.

I had just completed a 135km ultra marathon run in 24 hours. During my training I was working in real estate, I got an injury and had to change my training tactic.

One day when I was doing a deep-water training session I recall thinking “what the hell am I still doing working in a job I’m not passionate about when I’ve invested 20+ years of my life working in an industry I love heart and soul?”

So, while I was in Bali recovering from my run, I set up Kaizen Wellness. My original plan was to go back into the Health and Fitness industry and have the Wellness Coaching as a branch of that.

I’ve always wanted to be a speaker so after I completed Wellness Coaching Australia’s Level 2 training and did some speaking courses, and discovered I loved that.

My business is 18 months young, I got my first client when I was doing my Level 2 training, by attending a women’s circle.

Real Estate taught me how to sell myself and network so I joined speaking groups, chamber of commerce, Holistic practitioners groups and many Facebook groups.

Because of my speaking skills I was asked to be the vice president of the local Chamber of commerce and become a committee member of a Holistic Health Practitioner network.

These groups have helped me build my profile. We live in Margaret River, it’s a small community, I’m a passionate advocate for healthy communities so I also volunteered at the local high school mentoring students which led onto me setting up and establishing a Cape challenge for the Senior school engagement program SSEP.

The program was an enormous success and we are working on it becoming an endorsed program. (This program is a paid program although I don’t charge my usual fee for it as its part of my “for purpose” work).

My Niche

My target market is middle to senior management, corporate teams and individuals. I also have quite a few solopreneurs that come to me for coaching.

I’m very process driven and the people that come to me are enjoy this aspect of my coaching.

I love working with motivated people that challenge me as much as I challenge them. They’re intelligent people that want results – because they’re high achievers it keeps me aiming high and working hard at becoming the very best I can be.   

Start-up Challenges 

At first, starting out was really challenging, frustrating and required lots of hard personal work on myself.

I had to work really hard at getting over myself and out of my own way and owning what I do.

I was working towards what I’m doing now 10 years ago when I closed my fitness business.

But I was full of fear starting out on my own again and found it very difficult to explain what I do. People get real estate, personal training and group fitness. Coaching is more challenging to explain.

I am part of a speaking group where there are highly experienced speakers and coaches.

When they would ask me what my area of expertise was at first, I would bumble my way through. After each meeting I would drive 3 hours home and practice what I would say, listen to podcasts and listen very carefully to how they explained what they did.

Then finally the penny dropped…….after many months and a few tears of frustration!

I stuck with it because it’s been a dream for so long and the thought of going back to my career in real estate left me running for the hills 😊  

Another initial challenge was getting my pricing to a point where I am attracting the right clients – learning that my fee is a filter for who I want to work with.

How I Stay Focused

Coach Profile Rebecca Hannan


I get heaps of help!

I’ve invested heavily in myself this year, for the first 6 months I worked fortnightly with a business coach whose expertise is in Marketing. She helped me to get really clear on what I wanted my brand to represent and my target market.

She is also a speaker and helped me with the first version of my signature story.

I spoke at the International Womens' Day in Margaret River and from that I landed my first corporate coaching program and 3 women signed up to do my coaching programs.

After 6 months I started working with another coach as I wanted to fine tune my signature story and my elevator pitch as it was very salesy, and I’ve decided I don’t want my brand to represent that. I’ve now fine-tuned my signature story and my elevator pitch and they both feel like a fab fit for me.

I’ve designed 4 workshops – of which I’ve only delivered 2 of them so far. The second I launched yesterday. YAY!

I’ve decided to be part of a Mastermind group this year with speakers that I have become friends with. They are highly regarded speakers, play big and will keep me pushing forward.

How my Business Has Grown

Lots!

I have a regular monthly segment on the ABC South West radio, I plan to tour with my workshops next year and would like to host a retreat.

I want to do more keynote speaking next year so I’ve worked hard at establishing relationships with companies and people that can help me with that.

I am on target for achieving the goals I set myself at the beginning of this year.

I got more speaking opportunities than I anticipated and didn’t expect to have a segment on the radio. That came from being brave and willing to share a personal story about myself on air.

The friendships I’ve formed with my new speaking friends is way beyond my expectations. They are so supportive, willing to share their expertise, advice and ideas generously.

Typical Client Outcomes 

Most of my clients say that once the tangled web of confusion is lifted there is a logical sequence on ways to do things that they make work for them.

They feel empowered and inspired to take ownership for wellbeing and life choices. So they can face life’s challenges with confidence and start to understand that self-care and self-love is not selfish. It’s an act of love for those around you.

In my workshops one of the common themes that participants come away with is a sense of “what I’m feeling is normal and there are ways to manage that and change negative thinking patterns to become more empowered.”

This, combined with a seeing new friendships form, is the part that I love.

My 3 Biggest Lessons

The 3 biggest lessons I have learned are:

  • Hang out with people that are more successful, better than you and have an abundance mindset vs scarcity. They’re generous with their advice, knowledge, help and want to see you succeed.
  • Be brave, get over yourself and out of your own way on the other side of your fears and self-doubt is your greatest success.
  • Own who you are and what you do, when you say what you do with confidence people believe in you and your abilities.

Final Thoughts

It has been a gift to see Rebecca grown and shine since she completed her training….and reading her story made me want to hire her as a coach!

Seeing how things have evolved through Rebecca’s story, I noticed a few things.

That just goes to show the power of a really clear, strong brand and message, and how compelling and attractive it is when you use powerful language in your marketing.

1.         Rebecca is determined – and honest

Rebecca has the mental strength and agility to work through the challenges but in an honest, self-reflective way.

2.         She educates herself and seeks help to help build her brand

Rebecca clearly loves learning and personal growth, and credits her success to the amazing people she’s worked with.

It seems as though her work with speaking has created a powerful shift in her business.

3.         Rebecca has put herself out there

Reading her story, it’s clear that Rebecca has done everything she could to actively network and meet as many people as possible, to build connections, establish a profile and start attracting the right kind of leads.

She’s done this even in the very beginning when she was unclear on her message and offering – she persisted, learned and grew.

What an amazing story!

If you want to learn more about coaching career opportunities, register for our free information session on 30/11/17.

To learn more about Rebecca or connect with her on social media, visit:

Facebook:  https://business.facebook.com/coach.rebecca.hannan/

LinkedIn:  www.linkedin.com/in/rebeccahannan

Website:  www.rebeccahannan.com

Instagram:  https://www.instagram.com/rebecca.hannan/

YouTube:  https://www.youtube.com/channel/UCwP9BatX6zdd-Am66R4y4eQ?view_as=public

Can Stress Become a Postive Force in our Lives?


Stress is generally seen as the bad guy in today’s busy world.  The belief that we have not got the resources to handle what is on our plate, creates stress!  Note – the belief.  Stress can make certain health problems worse and there are many downsides of prolonged, untreated stress.  But let’s get back to this idea of “belief.”

Stress is very personal.  What creates pressure and anxiety for one person might be the minimum level of responsibility needed to motivate someone else to get out of bed in the morning!  We are different by nature, experience and genetic make up, but understanding more about what causes stress and how we can control it is a great step to harnessing the energy we can get from this powerful “force”.  And it is a force – the fight or flight response that is created from being under stress also creates energy.  Perhaps it appears as negative energy, but can we turn it into something positive?  How can we make ourselves more “stress-hardy”?  Perhaps by understanding the positive that can come out of the stress response.  The fight or flight response is not the only one that can be activated.

At times, the tend and befriend response comes about with the production of certain hormones such as oxytocin that can be released in situations when we feel the need to reach out to loved ones, or strangers, to comfort them and increase our social contacts. This is often seen after tragic events have hit a community and this very connection reduces stress and can assist in recovery.

But we don’t need extreme events to try and turn our mindsets to believe that we are able to handle stress and in fact, can benefit from it.  Some of the following are useful exercises for us to try out:

  • When we notice our heart rate increase before a stressful event, realize that this is happening so that we have more energy to complete the task and use this energy to perform.
  • Ask yourself, “Are nerves caused by the fact that what you are about to do is really important to you?”  Does this situation have value in your life and therefore provide meaning?
  • When stress rears its head, acknowledge it then turn your focus to the task at hand.
  • Is your stress due to the fact that you are setting unrealistic expectations around what you can complete in a set time (day/week etc.)?  Change your deadlines and to-do list so that they are more realistic and you can think clearly about one or two things instead of feeling overwhelmed by an undoable list.
  • Switch your attention to someone else. Do something kind for another to get out of your head.  You will feel differently about your workload.
  • Ensure that you have good social networks.  Communities support each other and caring creates resilience.
  • If small events stress you, like having to wait on the phone for someone, remind yourself why you are doing this – is there a larger purpose?  Are you gaining information for something that has importance in your life?  
  • Question why you are feeling stress and look for positive aspects.   Is it making you stronger, are you feeling energized?  Are you connecting with others?  Are you feeling alive?
Once we start to see stress as merely a challenge that can help us grow, then we can learn to view it a different way and do just that – grow from it!

If you want to learn more about this interesting area, we have a full module of learning with comprehensive information and tools to use. To learn more about our Understanding Stress for you and your Clients course, CLICK HERE.

References: Healthbeat, October 2017 Harvard Medical School
The Upside of Stress, 2016, Kelly McGonigal

Coach Profile: Narelle King



This month, we’re profiling Narelle King, owner of www.simplyhappy.com.au.

About Narelle

Hi, I’m Narelle I am a mum to two young children, I have a background in education specialising in Physical Education and Social Emotional Learning and I am also a Wellness Coach for Simply Happy.

I help mums prioritise what’s important in their lives so that they can be a more focused, happier mum.

I have a face-to-face program the Mums’ Reboot Program, monthly months Mums Catch-ups and affordable individual one-on-one coaching over the phone at a time that best suits you.

Getting Started in Business

I started my business in January 2017 after finishing level 3 in December 2016.

The first steps were writing a really simple business plan with my vision for my business, stating who my target market was going to be and working out what my unique selling points were.

Social media was my first place to start promoting my business Simply Happy. 

My first version of my website was in May 2017 with a second version launching in September 2017.

I had no experience in marketing at all. I joined various Facebook groups, listened to a lot of business podcasts, read a lot of books, completed a 10-week business/marketing course, digital marketing course, Keeping Video Real course and a FB ads course. 

Finally, I joined a Mastermind for the past 6 months for support, inspiration and motivation.

My Niche

My ideal client is a mum between the ages of 30-45 years with children that are primary school aged.

She has a sense of humour, is respectful, kind maybe just a little too generous with her time and likes to learn new things. She gets overwhelmed by everything she thinks she has to do and finds it hard to prioritise things in her life.

I enjoy working with these women because I was the same as them only a few years ago before I took steps to become a Wellness Coach.

Start-up Challenges 

My challenges this year are tech issues with developing a website, landing pages, FB ads, building an email list and getting engagement on social media through perfecting my copy writing skills.

Being part of a few business groups on Facebook helped with the tech issues.

Enrolling in courses paid and free helped with my knowledge.

How I Stay Focused

The support and encouragement from my Mastermind group has been enormous. They have also encouraged me to set up process now for when my business grows. 

Finally, my husband and my two children have allowed me space and time to grow my business.

There have been long hours spent watching videos on how to do things, scheduling social media content and writing and developing blogs and opt ins for my website. 

How my Business Has Grown

I have a four-week face-to-face group coaching program Mums’ Reboot Program that I have run each term.

I am going to be developing a version of it to put online.

I also have a monthly catch-up with the mums that completed the face-to-face program. I also offer one-on-one coaching for 6 weeks and for a 3 months period.

I also have a physical product a removable decal sticker to help motivate and inspire the mums I work with.

Typical Client Outcomes 

My clients are now prioritising what’s really important to them and have taken steps to improve their life through exercise, nutrition, self-care and career changes.

They are now more focused on how simple life can be, energised, motivated and they prioritise what is really important.

My 3 Biggest Lessons

The 3 biggest lessons I have learned in the past 12 months since starting Simply Happy are:

  1. Just start because the best way to learn anything is by trying.

You don’t need a website to start. I would even just get a really basic two pages to begin. As you grow you will realise what you really need and want. Building an email list is the number 1 thing you need to do otherwise you have no-one to sell to.

  2. Follow your strengths when deciding who to target your business to.

It is so much easier to find content and write copy when you understand what your target market need and want. You don’t need to attract everyone.

 3. The more groups and people you talk to about your business the more opportunities will open up to you. 

This is both online and in your local community.

Final Thoughts

I’ve been following Narelle’s journey over the past 10 months. Here’s what’s really clear to me.

1.         Narelle is determined 
If Narelle is afraid, or lacking in confidence, it doesn’t show on the outside. She gives things a good go, and if they don’t work, she tries something else.

2.         She educates herself, one step at a time, to build her business 
Narelle’s focus on continual learning and reaching out for help have helped her master each step of her business and its growth, including using technology.

She also doesn’t allow fear to keep her stuck – she reaches out for help/support/education from people she respects and trusts.

3.         Narelle learns from experience
One (of the many) things that Narelle does really well is to collect and collate client feedback, and use that to continually tweak her marketing and refine her programs and offers. 

This means she is always speaking her ideal clients’ language and meeting their needs. Simple and effective!

To learn more about Narelle or connect with her on social media, visit:

Website: www.simplyhappy.com.au        

Email: narelle@simplyhappy.com.au    

Linkedin Profile URL: https://www.linkedin.com/in/narelle-king-15024644/

Facebook Page URL: https://www.facebook.com/simplyhappywellnesscoaching

Twitter profile URL: https://twitter.com/simplyhappy_1

Instagram URL: https://www.instagram.com/simplyhappy_1/


 

Why Authenticity and Connection Are Your Best Marketing Strategies


Why Authenticity and Connection Are Your Best Marketing Strategies



About 3 years ago, I coined a phrase – Authenticity is the Best Marketing Strategy.

I was struggling to understand online marketing and I was used to the traditional marketing approach.

In case you’re not sure what traditional marketing is, it looks something like this:


“We deliver exceptional outcomes to exceed your greatest expectations.”

“We give you personalised service to help you achieve your goals.”

“We focus on helping you to achieve your goals in a way that suits your lifestyle.”

You can spot traditional marketing a mile away, It uses big-company statements (we) with logic-brain promises (achieve your goals) and have no hint of you, the business owner in them.


Well, times have changed.

Think of a famous business in your industry and I bet you the business name is somebody’s actual name.

Like Michelle Bridges. Jenny Craig. Tony Robbins. 


Here’s the difference: 

  • Traditional marketing uses logical, objective language. It feels impersonal.
  • Authentic marketing uses emotional, subjective language. It feels personal.
Most of all, when you the business owner can be authentic AND heartfelt, you will create a connection….which builds trust, rapport and a greater chance of getting a new client. 

How to Be Authentic in Online Marketing

If you have spoken with me before, you know that I say all things marketing come from a deep understanding of your ideal client. 

When you understand your ideal client, then you speak their language, and connect with them much easier. This is true in both offline and online markets. 

But in the online world, you are dealing with an audience who may have never met you in person. 

It’s harder and it takes longer to build trust and connection when you’re online. 

That means you need to know your ideal client and tell stories that they totally relate to. 

I’m not talking about knowing their age range, number of kids, and top 3 frustrations. I’m talking about knowing their deeper stuff…the kinds of things that might come out of a really thorough, deep-diving vision session.

Stuff that might surprise or delight them, and which will deepen any existing connection with you really quickly.

A Recent Example

As a solo business owner who lives “in the sticks”, I get inspiration from a few people I have grown to trust, admire and respect in the online space over the past 3 years.

Here's a recent example of how I experienced a deeper connection with someone I've been following because of her authentic approach to marketing. 

Read this story, see how it pans out, and think about how YOU could connect with people like this to get more engagement and new clients. 

How could you apply this formula in your own business?

The Business Magician

I’ve been following Keri Norley, Business Magician for the past 3 years. 

I initially saw her posting in a Facebook business group and started following her because she’s a mindset coach and I loved her powerful, inspirational posts. 

She posts more than just powerful inspirational posts – she also shares parts of her own story. 

That got me curious enough to subscribe to her newsletter.

Pricking Up My Ears

In the past year, Keri’s stories have made me really sit up and listen because I relate to all the things she’s sharing about her personal life.

Keri started a weight loss journey earlier this year and this is a core area in my business, so I was keen to understand how she was navigating this.

More recently, she has started talking about gymnastics and learning how to do handstands and the splits. 

It’s been a secret dream of mine to be able to do both of these things as an adult, so it suddenly feels like all other emails have left my cluttered inbox as I watched her progress with keen interest.

A couple of weeks ago, Keri posted a video of herself doing a handstand, and a photo of her doing the splits.

I was blown away. She did it! 

And....maybe I could, too.

So last week I wrote Keri an email to express my admiration for her persistence and results…and to ask her HOW she did it.

The Connection

Keri has thousands of subscribers on her list, and she’s undoubtedly busy. I didn’t expect a reply, but I wrote this short email to her simply to express my admiration and gratitude for sharing:

Hi Keri
I love this. And funnily enough, wanting to do the splits has been a lifelong dream. My brain says...you can't do that. Did you really do this in such a short time? Amazing. INSPIRING! 

Best wishes
Melanie.

Think about it – would you want a potential client on your list or who likes your FB page to reach out to you?

Would you want to attract people with your authenticity?

I know I would. And Keri does it so well.

So it was no surprise that Keri wrote back, detailing what she’d done to improve her flexibility and how it had happened for her. It was a detailed email that gave me the exact steps she followed to achieve the outcome I wanted.

And this is how her email finished:


I know so much of it is to do with my mind.  :-) 

You got this girl.  Like I said in the post... JUST START. Let it be the metaphor in your life... overcoming that fear... what else can you do, right?

MWAH!
Keri

I felt pretty touched that she'd taken the time to reach out, and there was a real sense of rapport, support and connection.

Would I now recommend Keri to others, or buy a service from her? YES! Because I feel like I know her, and I like her, trust her and now have connected with her. I'm a loyal fan. 

Do you want more of those?

A Powerful Lesson

You can engage people in a heartbeat by being authentic, honest and heart-felt, using emotional language and describing a journey, and by connecting with them.

As a side note, I had a real 'aha' moment when I reflected on this experience.

I thought of Roger Bannister, the first man to run a four-minute mile, on 6 May, 1954 in Oxford, UK.

Until that date, nobody believed it was possible to run a four-minute mile. Nobody had done it.

After he set that record, it was just 46 days until somebody else ran a mile in under 4 minutes. The belief barriers had been broken, and pretty soon, more people were doing it.

So I realised this: in business and in life, the most successful person believes in themselves enough to take a risk and face fears and overcome their obstacles to success. 

Everyone else is waiting for someone else to prove that it can be done.

Don't wait until your marketing is perfect. Quit comparing yourself to others who are more experienced or seem to be doing better than you.

Just speak from the heart, consistently and conscientiously. People will relate to you, they will be curious, and follow you. 

Maybe they'll go on a journey just like I did with Keri Norley.

Have you had an experience like this, where you really connected to someone? Post in the comments below and let us know how it panned out and what you can apply to your own business.

Building Confidence In Your Coaching Business


Building Confidence In Your Coaching Business 


When you work in an office or team environment, you have people all around you for support and encouragement.

But when you learn a new skill like coaching, and then you start your own business in a new and unfamiliar field, you may at times feel alone and a bit nervous about your future.

The ‘what ifs’ creep in, just like they did at first for Level 3 graduate, Miranda.

I’ve felt this, too.

In 2007, I moved from running a business amongst friends and colleagues in WA, to a small town in NSW where I knew nobody.

I thought I could learn a new skill (coaching) and just start a new business from scratch and make it successful.

Was I kidding myself?

Pretty quickly, I realised I needed two things: 

1. confidence in my coaching skills, and 
2. confidence running this business on my own.

And then later, I discovered an essential third thing….. support

In this blog, we’ll look at how coaching confidence is the essential first step to business success, and how to get confidence and support to grow your business.

Confidence in Coaching

The #1 thing you need to be successful in business is confidence in your coaching skills and delivery.

Fiona is delivering an interactive coach mentoring webinar on 15 November – I highly recommend you jump on this if your aim is to work as a professional coach, either in your own business or for someone else. Click here for more info.

Having some coaching confidence puts you in the best position to grow your business with confidence.

When I was 25, in the early stages of my career as a Biologist, I’d had a few science jobs but I felt unfulfilled, uncertain about the future and like I wasn’t making much of a real difference.

I dreamt of something more meaningful. 

Having some confidence in my technical skills paved the way for me to scratch that nagging itch and start a business with another scientist, that made some tangible differences in the world.

Confidence in Business

These days I run a successful business, as a wellness coach and business mentor.

 But when I started out in Perth, and more recently when I took my successful offline coaching business online, I had to get my head around a whole new skill set:

  • developing your brand image
  • identifying your niche market
  • understanding your ideal client at a deeper level
  • developing and packaging services that met our client’s needs 
  • developing and maintaining regular work, cashflow and profit 
  • writing proposals 
  • networking with peers and potential clients
  • having (and closing) “sales meetings”
  • articulating how you offer better/different value than your competitors
  • joint venturing
  • meeting the client’s desired outcomes and objectives in every block of coaching
  • setting up systems
  • working out budgets
  • guaranteeing client satisfaction. 
Some of these things were intuitive for me, but some of them involved flying by the seat of my pants!

There are a LOT of things you need to do to create a successful business. But you can get the support you need by doing these three things:

1. Set 1 – 3 small goals EVERY WEEK and simply take imperfect action. 

Perfectionist ideals hold so many people up. Try, try again, make mistakes, and learn from them.

2. Find a trusted mentor to support you through the unfamiliar processes and emotions you’re dealing with as a solo business owner. 

Yes, you’re capable and competent in many areas of life. You think you know what to do. It comes as a shock to find that it’s not quite so easy to run a business. Make it easy on yourself – work with someone you respect, who’s been there before.

3. Take specific training courses to learn how to do things properly. 

Save yourself time or money – either pay someone else to do things for you, or take a short course and learn exactly what to do instead of fumbling through things on your own.

Support for Yourself

As a coach, you want to be a role model to your clients.

So why are you doubting yourself, falling in a heap, feeling alone and isolated?

Realistically, you are a solo business owner. You have flexibility and freedom, but the pressure of doing everything in your business on your own.

You can fall into a heap and have nobody to bounce ideas off, brainstorm with, or get emotional support from.

Being alone in NSW, I had to create a new support network and especially in my business. Here are 3 things that have worked for me:

1. Join your local Chamber of Commerce, Women in Business or other Business networking group. 

Meeting like-minded people who share the same goals, values and challenges, is comforting. You often find clients in these places, too!

2. Find a role model or role models that you trust and rely on.

After a few months of reading and learning about online marketing and business, I quickly identified 4 people I would follow regularly.

When I feel stuck, confronted or hopeless, I simply tap into one of those four people and read their latest blog, email newsletter, video or FB live. 

3. Find a like-minded group

I have been in a few online business groups for 3 years now. I find great enjoyment and a sense of connection by being in these groups and I’ve learned LOTS of great business tips.

Need an email program? To host an event? To share a promotional post? These people are there with opinions and ideas.

Recently, I ran the first Passion to Profit course with an online group and realised there was a need for WCA’s entrepreneurial coaches to collaborate on business building.

So I created the Coach to Coach FB group for that purpose. Here’s a link if you’re interested.

Wrapping it up

All in all, solo business is both enjoyable, highly rewarding, and sometimes challenging.

Building confidence in your craft and in building a business is the key to a smooth and successful journey to a successful and profitable business.

Who can support you best in your business? Let us know your ideas in the comments below.

Coach Profile: Miranda Wageman




People often ask how our busy coach graduates achieved success in their coaching business.

Here’s the business journey of Miranda Wageman, owner of Sum of One – Holistic Wellness Coaching for Fitness and Health.

About Miranda

My name is Miranda Wageman and I help people get out of pain and into life. 

I help people be strong, active and mobile, through gaining control of their lifestyle habits and carrying through with their goals. 

I used to be a graphic designer and I have a BA (Hons) in Chinese. These days, I am a Wellness Coach, fitness instructor and Pilates instructor. 

Getting Started in Business

In 2015, I was in the process of starting my own business and wasn't sure what to call myself or what direction to go into - I knew it had to be more than just being a PT or fitness instructor. 

I found WCA, and that was the missing link for me - it gave me an edge over other PTs, and a focus of where I wanted to go with my business. This helped me develop my business materials as well. 

Since then, I've been steadily chipping away at building my business and fine tuning my services.  
 
Initially I started my business just with exercise classes – my niche is seniors as well as Pilates (all age groups). 

I subsequently picked up a few private clients, and then a few coaching clients and secured a number of government grants in my first year. This was a great financial help as it gave me a consistent income and allowed me to set myself up with equipment. 

I engaged Melanie (from WCA) as a business coach for a number of sessions to help get clarity of what I wanted to do and how to go about it. 

My Niche

It was pretty clear from the start that my niche would be seniors. I love working with them as they are honest and are willing to work hard at improving themselves. 

When they decide to do something, they do it, and stick with it - and are willing to pay. 

They are also (sometimes brutally) honest in their feedback, which I see as a good tool to fine tune my services further. 


Having said that, I am getting more younger clients too which is interesting.

Start-up Challenges 

My initial challenges with my business were actually getting started - and believing I'm good enough to work as a coach. 

I had a lot of fears to begin with – all the usual things, like:

“what if I set up classes and no one turns up?”

“what if people don't pay?”

“what if they don't like me?”

Plus, I live in a small rural community, and competition is fierce. People don't always fight fair and it has at times been difficult to be the better person and distance myself from petty squabbling when unjust comments were publicly made. 
 
Running your own business and having to be fully dependent on yourself for the next pay cheque can feel daunting, lonely and isolating. 

How I Stay Focused

Whenever I feel flat or doubt myself, I make an action list to go through (sometimes marketing, sometimes reconnecting with people or posting information, doing research on different classes). 

This gets me out of the blues and reminds me that I must be effective, as my reputation is growing and my classes are well attended. 

I remind myself that people like coming to me, they like my style and they like my classes. 


The consistent feedback on my coaching style is that people see me as a trustworthy friend they can confide in. This is also reflected in how many people stay with me, both private and in class situations. 

Word of mouth seems to be my best friend. And always, always I make sure that I do my own workouts too and maintain my own health so I don't burn out or lose enthusiasm.

How my Business Has Grown

In the past 3 years, I've increased my classes, and also, my number of clients. 

I've been rigorous in cutting out anything that doesn't make enough money - it sounds awful, but I have to make a living out of this. 

I'm getting more enquiries, and I've recently been contracted by a large organisation to work specifically with seniors - initially running strength based programs, but they are interested in exploring my other skills (even extending to their staff) - and they are willing and able to pay. 

Typical Client Outcomes 

Because I still primarily work in the fitness industry, the main feedback I get is about increased strength, ability to continue doing ordinary things, increased energy and confidence, people enjoy my teaching and they come for the social aspect as much as the physical aspect. 

Private clients have a range of issues - post accident rehab, changing food habits. 

Typically, the clients I work with seem inspired to try more, and dare to take more risks. That is, they build self-confidence, self-efficacy and a belief in themselves that was not there before.

They realise there are different ways of looking at things, so if they are stuck, they see new options. 

I think that builds their confidence which of course affects all parts of your life. 

They seem to find their mojo again :) 
 

My 3 Biggest Lessons

The three biggest lessons I’d share with other coaches starting out are:

1. Keep going - one foot in front of the other.

2. Stay positive (you're worth it!!) and focus on all the people who think the sun shines out of your a**e :) There are usually more than you think.

3. Life is full of options and choices - if one thing doesn't work, try another. 

Final Thoughts

Thanks Miranda for providing the material for this profile. 

Having worked with Miranda in 2015/16, I wanted to finish with my perspective on how she is building a successful coaching business.

1. She brings her strengths into the development and growth of her business. 

Her persistence, resourcefulness, positive attitude and creativity have allowed her to come up with some awesome and authentic promotional strategies. 

2. She’s used bought her creativity and resourcefulness into her marketing

After Miranda identified her ideal client and elevator pitch, I noticed something switch inside her. She asked some talented people to help her develop a promotional video (you tube in the links below) and they agreed…but ended up being mostly too busy to help. So Miranda drew on her resourcefulness and created the video herself – her own music, videos and photos – and it works beautifully.

3. Miranda shares her authentic self with her clients

Miranda’s not someone who uses corporate, ‘them and us’ speak. Her authentic zest, enthusiasm and genuine compassion for people really shine through – and those things are her best marketing tools. 

4. She knows that meeting people every week is an essential part of marketing

Early on, Miranda went out and met new people each week using a structured plan. They were potential clients, potential JV’s, other practitioners, hospital staff, you name it she was there. 

When we chatted for this profile recently, it was interesting to map where her current client base came from.

There were those handful of people - clients and professional relationships - who were what I call “your Tupperware ladies”. That is, they’re very well networked, have fingers in lots of pies, and consistently tell EVERYBODY how great Miranda is.

Once you get that sort of momentum, word of mouth referral carries you through. 

To learn more about Miranda or connect with her on social media, visit:

Coaching and The Brain - Part 2





This is part two of our two part blog on Coaching and the Brain. Click here to read part one. 

There are many qualities that make a good coach and many skills that we learn to improve connection with our clients and help them create effective change.  While considering the role of the brain in the process, let’s take a look at what happens there and put four important aspects of coaching under the spotlight.

TRUST

We cannot support our clients unless we have trust, and building that trust takes time.  Once trust is created, the brain chemical that is released is Oxytocin  - likely in both client and coach! This is the chemical that is associated with empathy and connection. What’s interesting about Oxytocin is that it only creates connection with people you closely associate with – your tribe, if you like – and when we are with people we identify as being “our people”, it has the effect of reducing fear and calming the amygdala – positive things in a coaching conversation.  However, the same chemical can cause rejection of people who are not seen to be in that “tribe”.  Interesting implications? The coach needs to build trust and allow the client to get the full benefit of Oxytocin.

The actual physicality of coaching – either touch or close presence will also increase the release of Oxytocin - under the right circumstances.  What isn’t known as clearly is how this works during phone coaching, although there is no doubt that trust can be created in that situation. Some people have a higher level of inherent trust than others and what’s interesting is that it has to start with the relationship with our own bodies.  If we don't have that, it is unlikely that we will trust others.  This is highly relevant to concept of whole body coaching which fits so well with health and wellness coaching.

LISTENING
There are six types of listening:
  1. Hearing (noise);
  2. Pretending (to listen, often being skilled enough to fake our body language too);
  3. Self-biographic (filtered, self-related);
  4. Selective; 
  5. Active – this can be with your mind;
  6. Empathetic listening – this has to always be with your heart.
So how does the brain work when we listen? What we need to understand is that our brain builds up information on incomplete data.  We make assumptions about things that may not have been said as we try to make sense of what we are hearing. This is very important for us as coaches to realize as we endeavor to fully understand our clients. Our brains want to make “sense” not necessarily find “truth”! So we fill in the blanks to confirm our own hypotheses. So it is essential that we find out what really is there – what the client’s story is all about, not what we think it is about when we listen ineffectively.  We must always strive for the last level of listening.

ASKING QUESTIONS
By asking the right questions, we will help the client share information that is as important to them as to us as coaches. However, if we ask the wrong type of questions, instead of triggering new pathways in the brain that can lead to different outcomes, we can cause the client to become defensive and actually create new barriers.

REFRAMING
Once again, by reframing and showing new perspectives, we open new channels and pathways in the client’s brain which can increase possibilities and solutions!

Knowing how our brains work is important knowledge for any coach. Our work should not be random use of learned skills. We have to be aware of the actual effect that our presence and our choice of words can produce.

How to Advertise Coaching and Attract New Clients


A lot of coaches ask me how to get new clients. 

When you start a business, you know that clients are your absolute lifeblood – they are essential to your success.

But when you’re starting out, or if you have an existing business, you aren’t really sure what to say, or how to say it. 

You think you don’t know how to get clients in, without sounding salesy.

Just like coaching, the secret to getting new clients and explaining coaching is less about you, and more about the client. 

Let's explore what this means, and how to get it right.

Put yourself in the client’s shoes for a moment.

Scenario 1

Imagine yourself as a client walking into a fitness centre.

You are there for exercise, but as you walk through the doors, you see a poster advertising “Health and Wellness Coaching”.

You wonder what it is, what that means. 

Then the thought is lost as you walk past and continue the conversation with your friends.

Scenario 2

Imagine yourself walking into your favourite organic food shop, past the notice board.

You see a poster advertising a Health and Wellness Coach (or a Health and Wellness Talk).

You have a vague interest, but it doesn’t really mean much to you. 

Is this like a personal trainer? Is this person going to tell me what to do? What is it?

Your questions aren’t answered by the poster, so you keep walking and it slips your mind.


In both cases the problems are:

  • you have NO IDEA how a coach can help you
  • the outcomes you will from working with a coach are unclear.
The advertising did not communicate what coaching is, how a coach can help, and the outcomes that coaching can deliver.

Let's look at those things.

How a Coach Can Help

It's critically important that you have a short spiel that rolls off the tongue, explaining what you do and who you help.

Here's how to get that statement right.

Fact: people know they need or want to do certain things – like eat better, exercise more regularly, manage stress or boost energy.

But you are not necessarily offering them that specific service showing them WHAT to do – e.g. exercise, diet, meditation.

A coach can help you get over the hump of changing habits in a specific area, by helping working with them on HOW they can adopt and be consistent with healthier habits, in a way that aligns with them, their beliefs and their commitments and lifestyle.

A way to introduce coaching could be as simple as this:


"You know how people know they need to exercise or eat better, but they don’t actually DO IT? That’s where coaching fits in.

Coaches help you to develop your own unique plan to get motivated, organised, create a plan, build confidence and find your own way to develop healthier habits that you can ACTUALLY stick to."


How do you Advertise Coaching?

Unfortunately, marketers have conditioned people to notice outcomes and benefits.

Knowing how to explain coaching is important, but it may not be compelling and 'sexy.'

As a coach, that means you have to be able to create the desired outcome or end point that your stuck client is looking to achieve.

Normally, getting in front of people (live, or on the phone) is the best way to communicate the value of coaching.

To get to THAT point, you often need to advertise a workshop, free session or low cost session to give them a taste.

And to get to THAT point, you need a compelling advertisement.

The BEST way to advertise coaching is to use the exact words that your client uses, to describe the challenge they face, and their biggest desired outcome. 

That demonstrates that you understand them, so they feel connection and rapport, have hope that you can help, and are interested to know more.

Hints and Tips for Advertising

  • Advertising copy and images is best to focus on the desired outcome.
  • Website copy needs to talk about the problem, then the vision of how they’d rather be.
  • Workshops, webinars or seminars should take attendees through a 3 – 5 step process (simple steps) to start moving from the problem to the vision.
  • Advertising always uses the exact words, and communicates the exact feelings, that your client has.
  • Note that different demographics use different language – hence the value of narrowing down to serve a niche
  • The best way to get your wording right is to pretend you are the client and struggling with their issue. What would you be looking for? What search terms would you use?

Examples

Let’s say you help mothers of primary school kids who are always busy and overwhelmed with no time for themselves and guilt about not doing enough for their kids.

You might run a workshop or offer an introductory session to introduce them to the concept of coaching and how you can help them.

Catchy titles for your workshop or session might include:

  • How to be a Calm, Happy and Organised Mum
  • 3 Steps to Creating a Foolproof Schedule for a Peaceful Household
  • From Harrowed to Happy – One Mum’s Success
  • How to Create More Connected Families

You can see that each of these titles talks about a positive outcome.

Using numbers is psychologically attractive to most people, especially women, according to marketing guru Neil Patel.

Notice also that the outcomes may not be immediately obvious.

Your logical mind might think the mother wants to be more calm….but a deeper coaching conversation might reveal the layers below that as being happier, more connected, sleeping better, finding time for herself.

The precise wording for your attractive advertising is best elicited through: 

  • interviews, 
  • ‘sneaky coaching’ with friends, 
  • listening to live conversations, or 
  • through coaching your own clients and listening to their words in vision and regular sessions.

Summing it Up

The value of coaching is communicated through feelings and emotions that your clients recognise in themselves.

People need to understand how coaching can help them in the context of their own specific lives and struggles.

Better still, if you can articulate what their fears, frustrations and desires are, using their own language, people will build trust and rapport, and be more likely to take the first steps toward working with you.

Often, the true value of coaching starts with your ability to communicate that you deeply ‘get’ your  client and what they’re struggling with.

Creating that connection, trust and rapport is the essential first step to attracting loyal, committed clients. 


Need help to connect with the right clients, in the right way, using the right words? 

You may like to attend the next free information session for Passion to Profit; a 6-month business building program for coaches to help you craft a unique, successful and profitable coaching business. 

Click here for more information.



Coaching and The Brain - Part 1



We now know that our coaching conversation can actually light up different parts of our clients’ brains and create an “environment” that makes positive change more likely to happen - or at least be considered!  There is a lot about the brain that we still need to understand and the field of neuroscience is rapidly providing this information.


The “split brain theory” refers to the left and right brain which we have known for some time to perform different functions– one being used mainly for linear thinking (left) and the other for creative, holistic thinking (right).  Our left brain organizes information and our right brain senses danger, recognizes patterns and creates imagination (amongst other things).   We could say the left brain sees the trees and the right brain, the forest!  We need both and we are aware of tapping into each side with our work with clients. There are times they need to dream and envisage and times they need to plan and rationalize.  

When we make decisions our brain is involved, yet what we may fail to recognize is the part that other organs play in this crucial process.

We need to revisit how our brain was formed.

The brain evolved by layering – as it became more complex it built on the existing structure and the following stages occurred:

Reptilian brain – our primitive brain served three purposes – sustenance, survival and sex!  All necessary functions to stay alive and prolong the species!

The next stage of development saw the Paleo-mammal brain – this appears still in horses, apes and certain other mammals.

Then came the sophisticated  “hardware”– the Neo Cortex which included the prefrontal cortex responsible for high level learning and thinking that occurs in today’s world.

So that’s three in total.  What people aren’t generally aware of is that we have many neurons (brain cells) in two other organs – our heart and our gut.  There are over a hundred million neurons in our gut alone.  Which makes these additional organs extremely important in decision making.  As often happens, when we look back to how our language developed and the expressions we use, we realize that on some level we have always been aware of the role of these body “centres”. Think of the term “heart felt decisions”, or “gut instinct”.  We learn something “by heart”.  The heart has the most powerful magnetic field in our bodies and many stories are told about heart transplant recipients taking on characteristics and knowledge of the donor.  90% of serotonin, the “feel good’ neurotransmitter is produced in the gut!

We will take a look at what happens in the brain when we coach in our next short article but for now the most important message here is that out of our five “brains”, only one is rationale! We need to use all of them to make decisions but when it comes to the final word, our emotions will win out.  And this involves our entire body.  It has been said that reasons (thinking) leads to conclusions, but emotions lead to action.  A very important awareness for anyone who is trying to help someone with tough changes that may need to be made to improve their health.

This is part one of our two part blog on Coaching and the Brain. Click here to continue to read part two. 

Reference:  Carlos Davidovich, MD.  2016



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