Wellness Coaching Australia's Blog

Coach Profile: Rebecca Hannan

Posted on 29-11-2017 by Melanie White

Coach Profile Rebecca Hannan

About Rebecca

Hi, I’m Rebecca owner of Kaizen Wellness. I operate my coaching business under my own personal brand name, Rebecca Hannan.

As a coach, I challenge my clients to dream big, and I motivate, guide and nudge you towards being your best self.

I do this by asking great questions, helping you to find out what lights you up and what’s important to you. Together we uncover ways for you to play to your strengths and find the why behind your goals so that you can achieve your most ambitious goals.

Getting Started in Business

I started my business before I did the wellness coaches training.

I had just completed a 135km ultra marathon run in 24 hours. During my training I was working in real estate, I got an injury and had to change my training tactic.

One day when I was doing a deep-water training session I recall thinking “what the hell am I still doing working in a job I’m not passionate about when I’ve invested 20+ years of my life working in an industry I love heart and soul?”

So, while I was in Bali recovering from my run, I set up Kaizen Wellness. My original plan was to go back into the Health and Fitness industry and have the Wellness Coaching as a branch of that.

I’ve always wanted to be a speaker so after I completed Wellness Coaching Australia’s Level 2 training and did some speaking courses, and discovered I loved that.

My business is 18 months young, I got my first client when I was doing my Level 2 training, by attending a women’s circle.

Real Estate taught me how to sell myself and network so I joined speaking groups, chamber of commerce, Holistic practitioners groups and many Facebook groups.

Because of my speaking skills I was asked to be the vice president of the local Chamber of commerce and become a committee member of a Holistic Health Practitioner network.

These groups have helped me build my profile. We live in Margaret River, it’s a small community, I’m a passionate advocate for healthy communities so I also volunteered at the local high school mentoring students which led onto me setting up and establishing a Cape challenge for the Senior school engagement program SSEP.

The program was an enormous success and we are working on it becoming an endorsed program. (This program is a paid program although I don’t charge my usual fee for it as its part of my “for purpose” work).

My Niche

My target market is middle to senior management, corporate teams and individuals. I also have quite a few solopreneurs that come to me for coaching.

I’m very process driven and the people that come to me are enjoy this aspect of my coaching.

I love working with motivated people that challenge me as much as I challenge them. They’re intelligent people that want results – because they’re high achievers it keeps me aiming high and working hard at becoming the very best I can be.   

Start-up Challenges 

At first, starting out was really challenging, frustrating and required lots of hard personal work on myself.

I had to work really hard at getting over myself and out of my own way and owning what I do.

I was working towards what I’m doing now 10 years ago when I closed my fitness business.

But I was full of fear starting out on my own again and found it very difficult to explain what I do. People get real estate, personal training and group fitness. Coaching is more challenging to explain.

I am part of a speaking group where there are highly experienced speakers and coaches.

When they would ask me what my area of expertise was at first, I would bumble my way through. After each meeting I would drive 3 hours home and practice what I would say, listen to podcasts and listen very carefully to how they explained what they did.

Then finally the penny dropped…….after many months and a few tears of frustration!

I stuck with it because it’s been a dream for so long and the thought of going back to my career in real estate left me running for the hills 😊  

Another initial challenge was getting my pricing to a point where I am attracting the right clients – learning that my fee is a filter for who I want to work with.

How I Stay Focused

Coach Profile Rebecca Hannan


I get heaps of help!

I’ve invested heavily in myself this year, for the first 6 months I worked fortnightly with a business coach whose expertise is in Marketing. She helped me to get really clear on what I wanted my brand to represent and my target market.

She is also a speaker and helped me with the first version of my signature story.

I spoke at the International Womens' Day in Margaret River and from that I landed my first corporate coaching program and 3 women signed up to do my coaching programs.

After 6 months I started working with another coach as I wanted to fine tune my signature story and my elevator pitch as it was very salesy, and I’ve decided I don’t want my brand to represent that. I’ve now fine-tuned my signature story and my elevator pitch and they both feel like a fab fit for me.

I’ve designed 4 workshops – of which I’ve only delivered 2 of them so far. The second I launched yesterday. YAY!

I’ve decided to be part of a Mastermind group this year with speakers that I have become friends with. They are highly regarded speakers, play big and will keep me pushing forward.

How my Business Has Grown

Lots!

I have a regular monthly segment on the ABC South West radio, I plan to tour with my workshops next year and would like to host a retreat.

I want to do more keynote speaking next year so I’ve worked hard at establishing relationships with companies and people that can help me with that.

I am on target for achieving the goals I set myself at the beginning of this year.

I got more speaking opportunities than I anticipated and didn’t expect to have a segment on the radio. That came from being brave and willing to share a personal story about myself on air.

The friendships I’ve formed with my new speaking friends is way beyond my expectations. They are so supportive, willing to share their expertise, advice and ideas generously.

Typical Client Outcomes 

Most of my clients say that once the tangled web of confusion is lifted there is a logical sequence on ways to do things that they make work for them.

They feel empowered and inspired to take ownership for wellbeing and life choices. So they can face life’s challenges with confidence and start to understand that self-care and self-love is not selfish. It’s an act of love for those around you.

In my workshops one of the common themes that participants come away with is a sense of “what I’m feeling is normal and there are ways to manage that and change negative thinking patterns to become more empowered.”

This, combined with a seeing new friendships form, is the part that I love.

My 3 Biggest Lessons

The 3 biggest lessons I have learned are:

  • Hang out with people that are more successful, better than you and have an abundance mindset vs scarcity. They’re generous with their advice, knowledge, help and want to see you succeed.
  • Be brave, get over yourself and out of your own way on the other side of your fears and self-doubt is your greatest success.
  • Own who you are and what you do, when you say what you do with confidence people believe in you and your abilities.

Final Thoughts

It has been a gift to see Rebecca grown and shine since she completed her training….and reading her story made me want to hire her as a coach!

Seeing how things have evolved through Rebecca’s story, I noticed a few things.

That just goes to show the power of a really clear, strong brand and message, and how compelling and attractive it is when you use powerful language in your marketing.

1.         Rebecca is determined – and honest

Rebecca has the mental strength and agility to work through the challenges but in an honest, self-reflective way.

2.         She educates herself and seeks help to help build her brand

Rebecca clearly loves learning and personal growth, and credits her success to the amazing people she’s worked with.

It seems as though her work with speaking has created a powerful shift in her business.

3.         Rebecca has put herself out there

Reading her story, it’s clear that Rebecca has done everything she could to actively network and meet as many people as possible, to build connections, establish a profile and start attracting the right kind of leads.

She’s done this even in the very beginning when she was unclear on her message and offering – she persisted, learned and grew.

What an amazing story!

If you want to learn more about coaching career opportunities, register for our free information session on 30/11/17.

To learn more about Rebecca or connect with her on social media, visit:

Facebook:  https://business.facebook.com/coach.rebecca.hannan/

LinkedIn:  www.linkedin.com/in/rebeccahannan

Website:  www.rebeccahannan.com

Instagram:  https://www.instagram.com/rebecca.hannan/

YouTube:  https://www.youtube.com/channel/UCwP9BatX6zdd-Am66R4y4eQ?view_as=public



About the Author - Melanie White

Melanie is a wellness coach with PT and associated qualifications. With over 15 years of experience in business management and leadership, Melanie brings a wealth of experience to the table. She loves helping people germinate new business ideas and grow them into successful, profitable ventures. 

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