Wellness Coaching Australia's Blog

Power of Meaning, Pillar of Belonging Part 2: What creates Meaning in our lives?


Purpose and meaning are often referred to together, however, having a purpose is just part of what can create “meaning” in our lives. So how do we define “purpose”?  What does that mean exactly?  How can we become more “purposeful”?  

Emily Smith (The Power of Meaning) states that having a broad purpose helps us deal with the more “menial aspects of life”.  So although we have to spend a lot of our time just doing the mundane tasks of our daily routine, if we have a sense of what is behind that, we will be driven by a stronger sense of meaning and less likely to feel that life, well, is like a treadmill! If we’re not sure why we are doing what we’re doing – it can easily lead into depression.

Purpose needs to be defined. There are two aspects to it:
1) We are working towards a stable and far-reaching goal;
2) Somehow we are contributing to the world, in other words, we have a more meaningful purpose than just to please ourselves.

In order to fully define our purpose, we need to do a lot of self-reflection and have a great deal of self knowledge - because our purpose needs to fit our identity; our sense of who we are, what we value, what our strengths are and what is important to us.

Now don’t misunderstand this. Self knowledge does not come from spending long hours thinking about ourselves. In fact, Dr. Tasha Eurich, in his book “Insight” states that “ the more time the participants in a study spent in introspection, the less self-knowledge they had”.  He says we should start by noticing more rather than reflecting. Notice our behaviour and the results. Interestingly, he believes that questions that start with “what” can be more useful than with, “why”.  A “What’s going on for me?”, or “What would be a different way of thinking about that?”, might give more productive answers. Self awareness takes time and effort and we never stop learning. We need to avoid assuming that we know everything about ourselves and keep an open mind. 

But there is a time and place for “why” questions as we know in coaching. 

“Why is this important to me?” is an essential place to start when we are working with anyone around behaviour change.  We encourage self reflection and knowledge, particularly around identification of values. This gives a strong sense of purpose around the changes that need to be made to achieve their goals, and setting goals also creates more meaning in our lives!  

Back to purpose.  When we start to get a good sense of identity, we can then find ways of living with purpose. We may not find a “calling” but if we can find a purpose, we are on the right track. Health and wellness coaching help create meaning in peoples’ lives.


REFERENCES
Emily Esfahani Smith, The Power of Meaning
Dr. Tasha Eurich, Insight
Eric Barker, Barking up the Wrong Tree

Boost Business Productivity with Effective Planning








If you’re like most coaches, you find that Monday rolls around and you are busy doing 1000 things to work on your business….along side the ‘other’ things in your life, perhaps another paying job, your kids, and chores.

As the week wears on, you feel scattered and spread thin, unsure of where to spend your energy.
It’s like you’re clutching at straws - doing Instagram here, email there, attending networking meetings and writing blogs. 
Then there’s all the free marketing training and e-books you’re downloading, and the overwhelming load of emails flooding your inbox.
The trouble is, none of it is getting you any traction.

That’s when you find yourself wondering:
How can I get clients to contact me?
How can I reach new people outside the people I know?
How can I make best use of my limited time?

This is where you start.

There are two steps to attracting clients:
1. Plan effectively, and 
2. Be truly productive.

Here’s how it works.

Planning Effectively

What happens when you plan and schedule effectively?
You know exactly how you need to spend your precious work time for most effect.
You have a set marketing schedule to attract a regular stream of clients.
You have set dates that you use to create compelling calls to action for potential new clients e.g., registrations close on X date, join now!
You know when you can schedule enough down time to relax.
You can work in your zone of genius and outsource the stuff you hate.
You can measure your progress by ticking off a master task and priority list

In a busy world, one of the biggest challenges is creating enough space to step back out of ‘doing’ mode, prioritise your work and plan effectively.

But when you do that, you take powerful steps forward and grow your business steadily, purposefully and professionally, attracting new clients and prospects as you go.
As a coach, you know that when you work with clients, it really helps them to zoom out and get perspective on their lives so they can distinguish real priorities from perceived priorities. 
It’s ALSO helpful in your own business.

What gets in the way of this?
Busyness, taking on too much, and lack of priorities.
Here’s how to plan effectively in business.

Using the Eisenhower Principle to Plan

In a 1954 speech, Former US President Dwight D. Eisenhower was onto a clever thing. He said:
“I have two kinds of problems: the urgent, and the important. 
The urgent are not important, and the important are never urgent”.
This statement became the Eisenhower principle, and it’s said to be how the former President organised his workload and priorities.
Time management is about spending your time efficiently and effectively. 
It’s about spending your time doing things that achieve outcomes and goals, rather than someone else’s.
The challenge for most people is that we tend to react to what’s urgent, and spend time firefighting and we spend to little time on what’s really important.

Here’s what the Eisenhow Principle looks like in a diagram.


Here’s an interpretation of what these squares mean.
1. Important + Urgent = Crisis mode. 
There is the unforeseen, and the last minute. 
Example: always rescheduling clients because you double book due to poor planning.

2. Not Important + Urgent = Busy. 
These are the fiddly tasks that are better of delegated, rescheduled or deleted – but you prioritize them ahead of tasks that earn you income or deliver service. 
Example: spending hours answering emails, checking Facebook, updating your website.

3. Important + Not Urgent = Productive. 
These are the tasks that achieve tangible outcomes and goals. You need time to do these creatively, properly and without rush. 
Example: Advertising, planning, connecting with past clients, following up with new leads.

4. Not Important + Not Urgent = Time Wasting. 
These are the menial or fun tasks you do first because it feels like you achieved something, or enjoyed your work. But these tasks block your success.
Example: Tidying your desk, designing next year’s workshop flyer, researching best diaries for 2019, calling a colleague to chat about the weekend.

Where are you currently spending most of YOUR business time?

Here’s an interesting 3-step exercise – next week: 
1. Record your working hours in half hour blocks. 
2. Classify every half hour as 1, 2, 3 or 4 according to the table above.
3. Tally up the time spent in each quadrant.
Ideally, you are spending 90% of your business-related time in the Important but Not Urgent quadrant, so you have time and space to do the important work of building your business in a calm, relaxed and creative way.

Planning Effectively – Next Steps

After you’ve worked out how you currently spend your working week, the next step is to work out:
What are the priority tasks each week? 
These are usually planning, marketing, client sessions and invoicing/paying bills.
Which tasks you can delegate, reschedule or delete?
These are usually administration, detail-focussed tasks, reading emails, social media, research and even blog writing!
After that, it’s a matter at looking at your available time, and scheduling in the priority tasks FIRST.

Be Truly Productive – Next Steps

Being productive doesn’t equate to being busy.
Productivity means that for a given amount of time, you are producing a result.
And the time required to complete any task is simply the time that you allocate for it.
To wrap it up, planning effectively is the #1 thing that facilitates productivity.
Next, you must create focus with effective time management. Here are 3 tips.

Identify Priority Tasks

When you know your priority tasks, you can create priority outcome goals, for example:
1 new Facebook ad posted this week
3 past clients contacted on Thursday
Joint venture proposal developed on Tuesday
One potential joint venture partner contacted on Friday

Use Time Management Techniques

Francesco Cirillo’s Pomodoro Technique is a great approach to help you work in a focused way to get tasks finished in a set time. 

Set Boundaries

There are all sorts of apps that can block internet access, track time, or restrict access on your calendar.
Then there is just the good old fashioned “turn off your phone” approach.

Wrapping It UP

All that said and done, what works best for you in terms of being focussed, productive and organised?
Let us know your tips in the comments below.

Empathy - one size fits all?


Empathy – one size fits all?  
Perhaps not.

We all know what empathy means – a few definitions exist.
Here’s one. “The ability to understand the emotional makeup of other people.  Skill in treating people according to their emotional reactions”.
“Ability to read other people’s cues to their emotional and psychological states.”

There are other factors involved:
Although you may be able to see the world through the other’s eyes, you do not necessarily agree with each person’s perspective, or condone the choices they have made, but you do understand.
As coaches, having empathy is an essential skill.  It allows us to hear unvoiced questions, to anticipate needs, to help people find the right words and the right phrases to express their feelings.  You help give voice to their emotional life.

Sounds straight forward and it’s certainly a desirable strength to have. We also know that empathic people tend to do better in personal and professional relationships and certainly in the helping professions.

What else do we know?  

Empathy is closely connected to “sensing” or “intuiting.”

We know that empathy is different from sympathy which can be somewhat dis empowering as the person receiving it can feel, well, in a worse, maybe “weaker” place than the person sympathizing.  

So why can empathy still be tricky? 
Because too little or too much can cause problems. Some research has shown that there are three distinct types of empathy:
Emotional empathy
Cognitive empathy
Compassion

All three are useful at the right time. Emotional empathy is when our feelings become involved and we often find this happening when someone close to us is experiencing a strong emotion. At times in our coaching, we can verge on being too empathic and our own feelings become a little too strongly present. This can lead to emotional fatigue.

Cognitive empathy is at the other end of the scale – this is when we understand on an intellectual level what someone is feeling.  We will often say, “I understand what you are feeling”.  (Whether we do or not is sometimes questionable.)  This is the kind of empathy that would be appropriate for a health professional who needs to stay a little detached from their client in order to perform their role effectively.

Compassion – is the middle ground.  The difference here is that we want to help.  Coaching with compassion is our goal.  We feel for the person, not with the person.  It has the effect of making us want to help but not to be emotionally “impaired” which may prevent us from helping.  

So finding the right level of empathy is all important for us as health and wellness coaches.  And while we’re at it, self-compassion has its place up there with compassion for others!  If we are unkind and judgmental to ourselves, how can we possibly help others with authenticity?

Can Stress Become a Postive Force in our Lives?


Stress is generally seen as the bad guy in today’s busy world.  The belief that we have not got the resources to handle what is on our plate, creates stress!  Note – the belief.  Stress can make certain health problems worse and there are many downsides of prolonged, untreated stress.  But let’s get back to this idea of “belief.”

Stress is very personal.  What creates pressure and anxiety for one person might be the minimum level of responsibility needed to motivate someone else to get out of bed in the morning!  We are different by nature, experience and genetic make up, but understanding more about what causes stress and how we can control it is a great step to harnessing the energy we can get from this powerful “force”.  And it is a force – the fight or flight response that is created from being under stress also creates energy.  Perhaps it appears as negative energy, but can we turn it into something positive?  How can we make ourselves more “stress-hardy”?  Perhaps by understanding the positive that can come out of the stress response.  The fight or flight response is not the only one that can be activated.

At times, the tend and befriend response comes about with the production of certain hormones such as oxytocin that can be released in situations when we feel the need to reach out to loved ones, or strangers, to comfort them and increase our social contacts. This is often seen after tragic events have hit a community and this very connection reduces stress and can assist in recovery.

But we don’t need extreme events to try and turn our mindsets to believe that we are able to handle stress and in fact, can benefit from it.  Some of the following are useful exercises for us to try out:

  • When we notice our heart rate increase before a stressful event, realize that this is happening so that we have more energy to complete the task and use this energy to perform.
  • Ask yourself, “Are nerves caused by the fact that what you are about to do is really important to you?”  Does this situation have value in your life and therefore provide meaning?
  • When stress rears its head, acknowledge it then turn your focus to the task at hand.
  • Is your stress due to the fact that you are setting unrealistic expectations around what you can complete in a set time (day/week etc.)?  Change your deadlines and to-do list so that they are more realistic and you can think clearly about one or two things instead of feeling overwhelmed by an undoable list.
  • Switch your attention to someone else. Do something kind for another to get out of your head.  You will feel differently about your workload.
  • Ensure that you have good social networks.  Communities support each other and caring creates resilience.
  • If small events stress you, like having to wait on the phone for someone, remind yourself why you are doing this – is there a larger purpose?  Are you gaining information for something that has importance in your life?  
  • Question why you are feeling stress and look for positive aspects.   Is it making you stronger, are you feeling energized?  Are you connecting with others?  Are you feeling alive?
Once we start to see stress as merely a challenge that can help us grow, then we can learn to view it a different way and do just that – grow from it!

If you want to learn more about this interesting area, we have a full module of learning with comprehensive information and tools to use. To learn more about our Understanding Stress for you and your Clients course, CLICK HERE.

References: Healthbeat, October 2017 Harvard Medical School
The Upside of Stress, 2016, Kelly McGonigal

Coaching and The Brain - Part 2





This is part two of our two part blog on Coaching and the Brain. Click here to read part one. 

There are many qualities that make a good coach and many skills that we learn to improve connection with our clients and help them create effective change.  While considering the role of the brain in the process, let’s take a look at what happens there and put four important aspects of coaching under the spotlight.

TRUST

We cannot support our clients unless we have trust, and building that trust takes time.  Once trust is created, the brain chemical that is released is Oxytocin  - likely in both client and coach! This is the chemical that is associated with empathy and connection. What’s interesting about Oxytocin is that it only creates connection with people you closely associate with – your tribe, if you like – and when we are with people we identify as being “our people”, it has the effect of reducing fear and calming the amygdala – positive things in a coaching conversation.  However, the same chemical can cause rejection of people who are not seen to be in that “tribe”.  Interesting implications? The coach needs to build trust and allow the client to get the full benefit of Oxytocin.

The actual physicality of coaching – either touch or close presence will also increase the release of Oxytocin - under the right circumstances.  What isn’t known as clearly is how this works during phone coaching, although there is no doubt that trust can be created in that situation. Some people have a higher level of inherent trust than others and what’s interesting is that it has to start with the relationship with our own bodies.  If we don't have that, it is unlikely that we will trust others.  This is highly relevant to concept of whole body coaching which fits so well with health and wellness coaching.

LISTENING
There are six types of listening:
  1. Hearing (noise);
  2. Pretending (to listen, often being skilled enough to fake our body language too);
  3. Self-biographic (filtered, self-related);
  4. Selective; 
  5. Active – this can be with your mind;
  6. Empathetic listening – this has to always be with your heart.
So how does the brain work when we listen? What we need to understand is that our brain builds up information on incomplete data.  We make assumptions about things that may not have been said as we try to make sense of what we are hearing. This is very important for us as coaches to realize as we endeavor to fully understand our clients. Our brains want to make “sense” not necessarily find “truth”! So we fill in the blanks to confirm our own hypotheses. So it is essential that we find out what really is there – what the client’s story is all about, not what we think it is about when we listen ineffectively.  We must always strive for the last level of listening.

ASKING QUESTIONS
By asking the right questions, we will help the client share information that is as important to them as to us as coaches. However, if we ask the wrong type of questions, instead of triggering new pathways in the brain that can lead to different outcomes, we can cause the client to become defensive and actually create new barriers.

REFRAMING
Once again, by reframing and showing new perspectives, we open new channels and pathways in the client’s brain which can increase possibilities and solutions!

Knowing how our brains work is important knowledge for any coach. Our work should not be random use of learned skills. We have to be aware of the actual effect that our presence and our choice of words can produce.

Coaching and The Brain - Part 1



We now know that our coaching conversation can actually light up different parts of our clients’ brains and create an “environment” that makes positive change more likely to happen - or at least be considered!  There is a lot about the brain that we still need to understand and the field of neuroscience is rapidly providing this information.


The “split brain theory” refers to the left and right brain which we have known for some time to perform different functions– one being used mainly for linear thinking (left) and the other for creative, holistic thinking (right).  Our left brain organizes information and our right brain senses danger, recognizes patterns and creates imagination (amongst other things).   We could say the left brain sees the trees and the right brain, the forest!  We need both and we are aware of tapping into each side with our work with clients. There are times they need to dream and envisage and times they need to plan and rationalize.  

When we make decisions our brain is involved, yet what we may fail to recognize is the part that other organs play in this crucial process.

We need to revisit how our brain was formed.

The brain evolved by layering – as it became more complex it built on the existing structure and the following stages occurred:

Reptilian brain – our primitive brain served three purposes – sustenance, survival and sex!  All necessary functions to stay alive and prolong the species!

The next stage of development saw the Paleo-mammal brain – this appears still in horses, apes and certain other mammals.

Then came the sophisticated  “hardware”– the Neo Cortex which included the prefrontal cortex responsible for high level learning and thinking that occurs in today’s world.

So that’s three in total.  What people aren’t generally aware of is that we have many neurons (brain cells) in two other organs – our heart and our gut.  There are over a hundred million neurons in our gut alone.  Which makes these additional organs extremely important in decision making.  As often happens, when we look back to how our language developed and the expressions we use, we realize that on some level we have always been aware of the role of these body “centres”. Think of the term “heart felt decisions”, or “gut instinct”.  We learn something “by heart”.  The heart has the most powerful magnetic field in our bodies and many stories are told about heart transplant recipients taking on characteristics and knowledge of the donor.  90% of serotonin, the “feel good’ neurotransmitter is produced in the gut!

We will take a look at what happens in the brain when we coach in our next short article but for now the most important message here is that out of our five “brains”, only one is rationale! We need to use all of them to make decisions but when it comes to the final word, our emotions will win out.  And this involves our entire body.  It has been said that reasons (thinking) leads to conclusions, but emotions lead to action.  A very important awareness for anyone who is trying to help someone with tough changes that may need to be made to improve their health.

This is part one of our two part blog on Coaching and the Brain. Click here to continue to read part two. 

Reference:  Carlos Davidovich, MD.  2016

Can We Really Change How Happy We Are?


I have often pondered the question of whether happiness comes purely from within.  Not that I believe that we can find joy in life by focusing purely on external “things”,  but I have recently been convinced that happiness comes from both within and without – internal and external factors.

We now know that our genes play a part in how happy we are.  We have a genetic predisposition to look at things in a positive light or a negative light, or somewhere in the middle. We have a default level of happiness.  A landmark and often- quoted study found that people who won the lottery and those who became paraplegic within a year, on average, returned most of the way to their baseline levels of happiness. 

The reason for this is the “Adaptation Principle” which states that humans are susceptible to changes in certain life conditions, but not to their absolute levels.  To explain - a person who suddenly has an increase in wealth will be excited by the change, but in time will become used to having a bigger house, more expensive car and other luxuries which have become the new “norm”.  

Now the notion of increased life satisfaction is of course more complex than this.  Gerald Haidt, in his “Happiness Hypothesis” proposes that: 

H = S+C+V.

Happiness (H) is a sum of our genetic set point (S), certain conditions (C) of our life that are relatively stable (ie level of wealth) and those voluntary activities (V) that we choose to do that we know will increase our levels of wellbeing.

But what is interesting is the fact that there are exceptions to the “Adaptation Principle” which again, suggests that we will adjust and become used to certain conditions that are relatively fixed in our lives. For example, living in a cold climate, having physical disability or a level of power, are things that we simply get used to and adapt to.  They do not continue to influence our levels of life satisfaction.

Interestingly though, Haidt states that there are five changes you can make that are not subject to the adaptation principles and may well make you happier in the long term.  These are:

Living with noise – people generally do not adapt to chronic noise – particularly if it is intermittent or variable. 

Commuting – traffic causes stress hormones and they do not reduce with time.

Lack of control – the human drive to be self-determining is extremely powerful and we do not adapt well to having it removed or reduced.

Shame in appearance – a person’s appearance may seem trivial in the happiness stakes, however, it has been shown that plastic surgery or other changes that make a person less self conscious or somehow deficient can lead to increases in self confidence and wellbeing.

Quality of relationships  - we never adapt to interpersonal conflict and it will eat away at our life satisfaction every day.

So it might be worth considering what voluntary activities we do that make us happier and also whether there are certain “conditions” of our lives that might be worth reviewing.  
Voluntary activities are many and varied and include things like exercise, mindfulness, spending time with loved ones, any time that positive emotions are experienced and things that really give us a sense of purpose of meaning.  And of course, the cream of the crop, those that give us a sense of flow.  

So our genetic make up does play a part, however, with study in epigenetics receiving more attention, who knows, perhaps we can also change our genetic make up and find ourselves looking at life with more of a positive frame!

Worth a thought?
  

How Mindfulness Can Help Your Clients Kick a Habit



We are aware that most of our work as coaches, focuses on helping adopt new habits and get rid of a few old ones.  Of course there is a bigger conversation that precedes this but eventually, we have to face the fact that certain behaviours have to go!

And it’s not easy.  

But here’s a new approach.  We have always said that we need to replace an old habit with a new one. But what if we could simply “turn the switch off” and knock that old habit on the head.  We can. By revisiting Mindfulness.

Let’s think about those habits.  Most of the time we are indulging the behavior because we’re not feeling so good. We could be tired, stressed, bored, frustrated, anxious or sad.  We reach for the food, the wine, Facebook, the cigarettes…We use the habit as a way of coping.  And this is where mindfulness begins its work.  By noticing what is going on for us, and paying attention to the cycle we have got into, we can start to change things.  But the important point is that we need to pay attention but not judge. 

So here is a step by step approach to using mindfulness as a way of breaking the cycle.

RECOGNISE
Note the craving, recognize the feeling and avoid rationalizing it

ACCEPT
Accept that the craving is there. Don’t do anything about it, just accept it.  Don’t try to ignore it or distract yourself, just accept it.

INVESTIGATE
Get curious and notice how you feel.  Identify your thinking and remember, your thoughts are not you!  

NAME IT
Make a mental note of how you feel – or even better write it down! Use a word or phrase and put a label on it.  When you give a feeling a name, it calms your brain.  

You are now in a better place to “surf the craving” and you may well find you can ride it out and it passes on its own. The trick is to become more aware, mindful about what is going on at the time the behavior is about to kick in. The more we become interested in what is happening in our minds and bodies, turn towards our experience rather than away from it, the sooner we can take control back of our actions, and our life.

REFERENCE:  The Craving Mind, Judson Brewer
Highly recommended:  
Barking up the Wrong Tree, Eric Barker.

Coaches: Should You Call Yourself An Expert?


If you’ve been learning about marketing from any of the gurus out there, you've probably been told you should be positioning yourself as an expert.

But as a coach, you know that you are supposed to be the OPPOSITE of an expert. It’s the CLIENT who is the expert in their own lives.

What’s more, this talk of expertise can feel a bit uncomfortable. 

You might be feeling like a fraud...like you don't yet have the years of experience to be an expert.

So, what do you do? 

How do you position yourself in a crowded market full of experts, in a way that has integrity and credibility?

Actually, the answer is pretty simple.

What is "Expertise" All About?

If you think about it, being seen as an expert is really just about portraying your experience, skill and professionalism - so you can build TRUST.

A client who trusts you is more likely to buy from you.

The problem with positioning yourself an 'expert' is that: 

  1. it usually implies years of experience in a specific field...and as a new coach, you may lack this experience, or may not have specific health-related knowledge.
  2. the word expert diminishes self-responsibility in the client.
Both these things can feel mighty uncomfortable~!

The good news is, there ARE ways to generate trust and curiosity in your clients with integrity and authenticity.

Experts vs Specialists

So, you're not an 'expert'? Here are some ways to build trust in your audience in an authentic, comfortable way.

1. Be a Specialist

Calling yourself a specialist achieves exactly the same outcome as calling yourself an expert, but without the pressure or expectations.

Specialists are simply people who focus on a particular area.

As a Health and Wellness coach, your core speciality is behaviour change – helping people change habits in a way that fits with their lifestyle, drawing on their strengths, past experience, values and existing commitments.

And in all likelihood, if you have been on a particular journey yourself, then you have hands-on, real-life experience in the area that your client is struggling with.

Using the word “specialist” has some benefits:

  • You can let go of needing years of experience

  • It helps you to focus on a niche (demographic or problem area)

  • It helps you get specific in your marketing language

  • Specialists generally attract higher fees

  • It removes the pressure of being an ‘expert’

  • It creates clearer expectations in your client 

Let’s face it, the reason people seek a coach is that for a period in their life, they need help to overcome an obstacle and change their behaviour.

That is what you specialist in - that obstacle.

2. Share Your Journey

This one takes a bit more courage, but it is a very authentic way of building trust and communicating thorough experience.

If you have been on a journey yourself - to lose weight, to overcome a massive obstacle, to thrive after burnout, to bloom with self-confidence, to get organised....then you are automatically talking about the end point that your clients want to achieve.

You've been there.

You've done it, successfully, with a few trip ups along the way.

That makes you credible, believable and trustworthy.

Sharing your story and your process of getting the outcome is attractive and will attract clients who were once like you.

3. Show, Don't Tell - Be An Awesome Coach

This sounds left field...but bear with me.

Being an awesome coach means people will share their success with others - particularly, they will tell people how much they enjoyed working with you.

Word of mouth is the most powerful way to build a good reputation.

And when you're not coaching a client, you are STILL having conversations with people in your daily life and on social media.

If you contribute thought-provoking comments or questions - or if you reach out to help people who are struggling - you are demonstrating your skill and experience, compassion, empathy and ability to listen - without having to use the word expert. 

Experts AND Specialists

Some coaches DO have expertise in an area, so it IS possible to be both an expert AND a coach.

For example, you are a personal trainer or nutritionists and you also offer coaching.

You're someone who helps people ACTUALLY MAKE THE CHANGES they need in their exercise, eating etc. while helping them to build motivation and confidence in the process.

In this situation, there are some challenges and understanding gaps for your clients:

  • they might think coaching is something you normally do
  • they are confused when they're used to you telling them what to do 
  • they may not understand the value of coaching.

And with all that going on, you may be unclear on how to integrate coaching, or how to transition to a coaching-only business. 

Clear positioning, education and communication are essential to help you transition seamlessly into a coaching-inclusive or coaching-only business.

How To Introduce Coaching Into Your Existing Business 

A lot of new coaches ask how to distinguish coaching from their existing service, or how to make the transition.

So I've decided to run a Business Training Intensive on this very topic.

It's for coaches who have an existing business and want to transition into a coaching-inclusive or coaching-based business, and it's called:

How to Package and Introduce Coaching Into Your Health Based Business

This training will be delivered via live Webinar on  Wednesday 9 August, 2017. 

Click here for more information.

In Summary

Ok, let's wrap this up into a neat package.

Firstly, you can communicate skill, professionalism and value without using the word expert. 

You can present yourself as specialist, build a business around people going through your own journey, or build your reputation with 'demonstration.' 

Secondly, you CAN be an expert AND a coach.

To do this effectively, you need to be able to communicate what coaching is, how it differs from your service, and explain the value of coaching as a stand-alone service.

I'd love to know your best strategies for positioning coaching. 

What's worked for you? Post in the comments below and let us know.

A New Slant on Goal Setting


We always encourage coaches to work with clients to create positive goals that take them in the direction of what they want!  This fits with the idea of running towards, rather than away from things in life.  

I recently had an interesting conversation with someone who had been at a conference on death and dying, with one of the speakers raising the idea of having a “Reverse Bucket List”. A very strange notion I thought - where does that go?  

The “Reverse Bucket List” consists of things that a person no longer wants to do!! Now that might mean saying “no” to a number of onerous tasks that drain energy and take precious time away from doing what we do want to do.  

It also might encourage our clients to take a good hard look at what they spend their time on - believing that they enjoy it and yet we come to the realisation that we don’t enjoy it any more!  

This type of “bucket list” can actually be very empowering!  Yes, it might be more meaningful to us as we get older and realise the value of the years left to us, but I think it's worth considering and playing around with. It’s really no different from asking, “What do we want more of?”, and “What do we want less of?” Try asking it of yourself and see what comes up! 

Happy culling of unwanted and unrewarding activities!




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