Wellness Coaching Australia's Blog

Power of Meaning, Pillar of Belonging Part 1: Is Happiness What We Really Want?


















We often refer to happiness as the holy grail. Surely this is all we would want for our children? If only we could achieve happiness, then it wouldn’t matter about the rest (because the rest would be what was making us happy?) Isn’t this what health and wellness coaching is really all about? Helping people find happiness by living “well”? It’s not quite that simple. Physical and emotional wellness is affected by many factors, but back to the holy grail.

The trouble with happiness is, the more we chase it, the more it will elude us. Although “feeling good” may be better than feeling bad, it does not mean that we are living a “good” life. This question has been researched and debated for many decades and there is now a growing recognition that having a sense of meaning, or choosing to pursue one, ultimately allows us to live fuller – and happier lives! There are times when meaning and happiness can be at odds with each other but the former will sustain us when times are hard.

So where do we get this sense of meaning? The meaning of life has never been revealed but much work has been done to try and establish where people can find meaning. Of course the answers are endless and individual yet, like most complex factors, they fall into broad categories.

Emily Esfahni Smith has written a landmark book called The Power of Meaning and she identifies four “pillars of meaning”. We are going to look at the first:

Belonging – our close relationships which often come from our community are critical for a meaningful life. But not only do our close relationships give us this sense of wellbeing but what has been referred to as “high quality connections” is also important.  Sharing short term high quality interactions with people we love gives us a great sense of meaning but it can be just as important to share those moments with friends, acquaintances and possibly strangers. People give value to others and feel valued themselves when their interaction is empathic, caring and showing mutual regard and respect.

Letting people be seen, heard and acknowledged creates bonds. Compassion lies at the centre of the pillar of belonging. Everything we strive for in our coaching practice supports this pillar. Our very conversations can add to our client’s and our own, sense of meaning.  

So how else can we use this information to add value to our coaching?  By helping and encouraging our clients to seek out opportunities for routines and activities that allow a sense of belonging. By exercising with others, joining groups, group coaching? But also helping them recognize and appreciate where they already “belong”. Often we forget that we have communities around us that if we took the time to acknowledge and promote those communities we would help ourselves, and others!

REFERENCE
Emily Esfahani Smith, The Power of Meaning.

Coach Profile: Caroline Silveira


About Caroline

Hi, I’m Caroline de Faria Silveira. I live in Brazil and operate my coaching business under my own name, Caroline Silveira.
I am a qualified Level 3 Health and Wellness Coach, Physiotherapist and ThetaHealer. 
I help my clients learn how to be free of anxiety – it is easier and faster than you can imagine!
I help you find a new way of seeing yourself and others, and especially to perceive your body as your greatest ally. 

Getting Started in Business

I am a physiotherapist and since college we have heard this expression: the body speaks! 
But it is always linked to the idea that the body expresses what our mind thinks. Hence comes body language and all the study we can make of it. 
Even with all my experience, I began to ask myself: if the mind can transform the body, can the body transform the mind?
After going through a process of depression in the year 2014, I experienced the importance of body awareness as a fundamental part of a truly healthy lifestyle. 
Since then, I have dedicated myself to spreading the importance of integration between mind and body so that other people can have an abundant quality of life through the realization of their dreams and goals.
I started my business with a Website, a Facebook page and a YouTube Channel only. I decided to record videos twice a week and write a blog regularly as well. 
My videos on YouTube and some advertisements on Facebook brought my firsts clients.

My Niche

I work mainly with anxious people. Most of them are women, 30 to 35 years old, who suffer with insecurity, fear of future, and lack of self-esteem and self-love. 
I love to assist them to discover their strengths and abilities, to change behaviors that provoke stress and to develop new habits to improve their quality of life. 
It is incredible how they have all the answers within then. They only need help to discover it.  

Start-up Challenges 

My first challenge was to give up my former profession (I was Physical Therapist) and work exclusively as Health and Wellness Coach. 
The second one was to be consistent on YouTube and Facebook to attract clients and the third challenge was to focus only in my target market.
In the beginning, I felt alone and weak sometimes. But with discipline, courage, and good advice from experts it was easier to overcome the challenges. 
I am currently getting support in a Master Mind Group and this has been a turning point for me. 
Sharing my ideas and receiving advice from more experienced entrepreneurs has allowed me to make better decisions and avoid many mistakes in my business. 

How my Business Has Grown

I have been in this business for one year and it was very different than I expected. 
I dreamed that clients would easily come to me just because I am a very good professional. Well, I discovered that my effort and persistence are the best ingredients to have clients. 
Having my business has taught me to be strategist and to be patient. Success is coming through consistent work.

Typical Client Outcomes

 Almost all of my clients look for peace and happiness. In their minds, they were not born with these gifts. 
The main outcome for most of them through working with me is to feel they can get control of their actions and be responsible to build the life they want to have. It’s very empowering!
I'm glad every day to be Health and Wellness Coach and to help people to live better lives.

My 3 Biggest Lessons

The 3 biggest lessons I have learned are:
- Firstly, to look for partners. It is easier to go farther when we have people with us. 
- Second, I do not know the answer until I ask the question. It is good to be brave. 
- Third, being optimistic makes me more successful. 

Final Thoughts

As one of our International students, Caroline has built a powerful practice in her home country in an important and growing area of health and wellbeing – anxiety.

Caroline’s business has been built on her parallel study and personal journey. She is truly a role model to her clients and brings an integrative approach to her sessions.

Here are three things I notice about Caroline’s story:

1. Caroline is open, authentic and speaks from the heart 
Honesty and authenticity are two essential parts of building trust and rapport with clients. Caroline’s blog posts and videos clearly demonstrate these important character strengths. They are undoubtedly part of the reason for her success in online marketing.

2.        Caroline works with clients who have a similar story
She openly acknowledges her own struggles with anxiety and has built a business in this field to help people with similar challenges.
Caroline is a credible role model for people who are on this same journey.

3.         She has ongoing support with her business
A key to Caroline’s success has been seeking support from business mentors to avoid mistakes, to be consistent and to make good decisions in her business. 

To learn more about Caroline or connect with her on social media, visit:
Facebook: https://www.facebook.com/carolinesilveiraoficial
You Tube: https://www.youtube.com/c/carolinesilveira
Website:  http://www.carolinesilveira.com.br/
Instagram:  https://www.instagram.com/carolinesilveiraoficial/

Boost Business Productivity with Effective Planning








If you’re like most coaches, you find that Monday rolls around and you are busy doing 1000 things to work on your business….along side the ‘other’ things in your life, perhaps another paying job, your kids, and chores.

As the week wears on, you feel scattered and spread thin, unsure of where to spend your energy.
It’s like you’re clutching at straws - doing Instagram here, email there, attending networking meetings and writing blogs. 
Then there’s all the free marketing training and e-books you’re downloading, and the overwhelming load of emails flooding your inbox.
The trouble is, none of it is getting you any traction.

That’s when you find yourself wondering:
How can I get clients to contact me?
How can I reach new people outside the people I know?
How can I make best use of my limited time?

This is where you start.

There are two steps to attracting clients:
1. Plan effectively, and 
2. Be truly productive.

Here’s how it works.

Planning Effectively

What happens when you plan and schedule effectively?
You know exactly how you need to spend your precious work time for most effect.
You have a set marketing schedule to attract a regular stream of clients.
You have set dates that you use to create compelling calls to action for potential new clients e.g., registrations close on X date, join now!
You know when you can schedule enough down time to relax.
You can work in your zone of genius and outsource the stuff you hate.
You can measure your progress by ticking off a master task and priority list

In a busy world, one of the biggest challenges is creating enough space to step back out of ‘doing’ mode, prioritise your work and plan effectively.

But when you do that, you take powerful steps forward and grow your business steadily, purposefully and professionally, attracting new clients and prospects as you go.
As a coach, you know that when you work with clients, it really helps them to zoom out and get perspective on their lives so they can distinguish real priorities from perceived priorities. 
It’s ALSO helpful in your own business.

What gets in the way of this?
Busyness, taking on too much, and lack of priorities.
Here’s how to plan effectively in business.

Using the Eisenhower Principle to Plan

In a 1954 speech, Former US President Dwight D. Eisenhower was onto a clever thing. He said:
“I have two kinds of problems: the urgent, and the important. 
The urgent are not important, and the important are never urgent”.
This statement became the Eisenhower principle, and it’s said to be how the former President organised his workload and priorities.
Time management is about spending your time efficiently and effectively. 
It’s about spending your time doing things that achieve outcomes and goals, rather than someone else’s.
The challenge for most people is that we tend to react to what’s urgent, and spend time firefighting and we spend to little time on what’s really important.

Here’s what the Eisenhow Principle looks like in a diagram.


Here’s an interpretation of what these squares mean.
1. Important + Urgent = Crisis mode. 
There is the unforeseen, and the last minute. 
Example: always rescheduling clients because you double book due to poor planning.

2. Not Important + Urgent = Busy. 
These are the fiddly tasks that are better of delegated, rescheduled or deleted – but you prioritize them ahead of tasks that earn you income or deliver service. 
Example: spending hours answering emails, checking Facebook, updating your website.

3. Important + Not Urgent = Productive. 
These are the tasks that achieve tangible outcomes and goals. You need time to do these creatively, properly and without rush. 
Example: Advertising, planning, connecting with past clients, following up with new leads.

4. Not Important + Not Urgent = Time Wasting. 
These are the menial or fun tasks you do first because it feels like you achieved something, or enjoyed your work. But these tasks block your success.
Example: Tidying your desk, designing next year’s workshop flyer, researching best diaries for 2019, calling a colleague to chat about the weekend.

Where are you currently spending most of YOUR business time?

Here’s an interesting 3-step exercise – next week: 
1. Record your working hours in half hour blocks. 
2. Classify every half hour as 1, 2, 3 or 4 according to the table above.
3. Tally up the time spent in each quadrant.
Ideally, you are spending 90% of your business-related time in the Important but Not Urgent quadrant, so you have time and space to do the important work of building your business in a calm, relaxed and creative way.

Planning Effectively – Next Steps

After you’ve worked out how you currently spend your working week, the next step is to work out:
What are the priority tasks each week? 
These are usually planning, marketing, client sessions and invoicing/paying bills.
Which tasks you can delegate, reschedule or delete?
These are usually administration, detail-focussed tasks, reading emails, social media, research and even blog writing!
After that, it’s a matter at looking at your available time, and scheduling in the priority tasks FIRST.

Be Truly Productive – Next Steps

Being productive doesn’t equate to being busy.
Productivity means that for a given amount of time, you are producing a result.
And the time required to complete any task is simply the time that you allocate for it.
To wrap it up, planning effectively is the #1 thing that facilitates productivity.
Next, you must create focus with effective time management. Here are 3 tips.

Identify Priority Tasks

When you know your priority tasks, you can create priority outcome goals, for example:
1 new Facebook ad posted this week
3 past clients contacted on Thursday
Joint venture proposal developed on Tuesday
One potential joint venture partner contacted on Friday

Use Time Management Techniques

Francesco Cirillo’s Pomodoro Technique is a great approach to help you work in a focused way to get tasks finished in a set time. 

Set Boundaries

There are all sorts of apps that can block internet access, track time, or restrict access on your calendar.
Then there is just the good old fashioned “turn off your phone” approach.

Wrapping It UP

All that said and done, what works best for you in terms of being focussed, productive and organised?
Let us know your tips in the comments below.

Empathy - one size fits all?


Empathy – one size fits all?  
Perhaps not.

We all know what empathy means – a few definitions exist.
Here’s one. “The ability to understand the emotional makeup of other people.  Skill in treating people according to their emotional reactions”.
“Ability to read other people’s cues to their emotional and psychological states.”

There are other factors involved:
Although you may be able to see the world through the other’s eyes, you do not necessarily agree with each person’s perspective, or condone the choices they have made, but you do understand.
As coaches, having empathy is an essential skill.  It allows us to hear unvoiced questions, to anticipate needs, to help people find the right words and the right phrases to express their feelings.  You help give voice to their emotional life.

Sounds straight forward and it’s certainly a desirable strength to have. We also know that empathic people tend to do better in personal and professional relationships and certainly in the helping professions.

What else do we know?  

Empathy is closely connected to “sensing” or “intuiting.”

We know that empathy is different from sympathy which can be somewhat dis empowering as the person receiving it can feel, well, in a worse, maybe “weaker” place than the person sympathizing.  

So why can empathy still be tricky? 
Because too little or too much can cause problems. Some research has shown that there are three distinct types of empathy:
Emotional empathy
Cognitive empathy
Compassion

All three are useful at the right time. Emotional empathy is when our feelings become involved and we often find this happening when someone close to us is experiencing a strong emotion. At times in our coaching, we can verge on being too empathic and our own feelings become a little too strongly present. This can lead to emotional fatigue.

Cognitive empathy is at the other end of the scale – this is when we understand on an intellectual level what someone is feeling.  We will often say, “I understand what you are feeling”.  (Whether we do or not is sometimes questionable.)  This is the kind of empathy that would be appropriate for a health professional who needs to stay a little detached from their client in order to perform their role effectively.

Compassion – is the middle ground.  The difference here is that we want to help.  Coaching with compassion is our goal.  We feel for the person, not with the person.  It has the effect of making us want to help but not to be emotionally “impaired” which may prevent us from helping.  

So finding the right level of empathy is all important for us as health and wellness coaches.  And while we’re at it, self-compassion has its place up there with compassion for others!  If we are unkind and judgmental to ourselves, how can we possibly help others with authenticity?

Coach Profile: Narelle King



This month, we’re profiling Narelle King, owner of www.simplyhappy.com.au.

About Narelle

Hi, I’m Narelle I am a mum to two young children, I have a background in education specialising in Physical Education and Social Emotional Learning and I am also a Wellness Coach for Simply Happy.

I help mums prioritise what’s important in their lives so that they can be a more focused, happier mum.

I have a face-to-face program the Mums’ Reboot Program, monthly months Mums Catch-ups and affordable individual one-on-one coaching over the phone at a time that best suits you.

Getting Started in Business

I started my business in January 2017 after finishing level 3 in December 2016.

The first steps were writing a really simple business plan with my vision for my business, stating who my target market was going to be and working out what my unique selling points were.

Social media was my first place to start promoting my business Simply Happy. 

My first version of my website was in May 2017 with a second version launching in September 2017.

I had no experience in marketing at all. I joined various Facebook groups, listened to a lot of business podcasts, read a lot of books, completed a 10-week business/marketing course, digital marketing course, Keeping Video Real course and a FB ads course. 

Finally, I joined a Mastermind for the past 6 months for support, inspiration and motivation.

My Niche

My ideal client is a mum between the ages of 30-45 years with children that are primary school aged.

She has a sense of humour, is respectful, kind maybe just a little too generous with her time and likes to learn new things. She gets overwhelmed by everything she thinks she has to do and finds it hard to prioritise things in her life.

I enjoy working with these women because I was the same as them only a few years ago before I took steps to become a Wellness Coach.

Start-up Challenges 

My challenges this year are tech issues with developing a website, landing pages, FB ads, building an email list and getting engagement on social media through perfecting my copy writing skills.

Being part of a few business groups on Facebook helped with the tech issues.

Enrolling in courses paid and free helped with my knowledge.

How I Stay Focused

The support and encouragement from my Mastermind group has been enormous. They have also encouraged me to set up process now for when my business grows. 

Finally, my husband and my two children have allowed me space and time to grow my business.

There have been long hours spent watching videos on how to do things, scheduling social media content and writing and developing blogs and opt ins for my website. 

How my Business Has Grown

I have a four-week face-to-face group coaching program Mums’ Reboot Program that I have run each term.

I am going to be developing a version of it to put online.

I also have a monthly catch-up with the mums that completed the face-to-face program. I also offer one-on-one coaching for 6 weeks and for a 3 months period.

I also have a physical product a removable decal sticker to help motivate and inspire the mums I work with.

Typical Client Outcomes 

My clients are now prioritising what’s really important to them and have taken steps to improve their life through exercise, nutrition, self-care and career changes.

They are now more focused on how simple life can be, energised, motivated and they prioritise what is really important.

My 3 Biggest Lessons

The 3 biggest lessons I have learned in the past 12 months since starting Simply Happy are:

  1. Just start because the best way to learn anything is by trying.

You don’t need a website to start. I would even just get a really basic two pages to begin. As you grow you will realise what you really need and want. Building an email list is the number 1 thing you need to do otherwise you have no-one to sell to.

  2. Follow your strengths when deciding who to target your business to.

It is so much easier to find content and write copy when you understand what your target market need and want. You don’t need to attract everyone.

 3. The more groups and people you talk to about your business the more opportunities will open up to you. 

This is both online and in your local community.

Final Thoughts

I’ve been following Narelle’s journey over the past 10 months. Here’s what’s really clear to me.

1.         Narelle is determined 
If Narelle is afraid, or lacking in confidence, it doesn’t show on the outside. She gives things a good go, and if they don’t work, she tries something else.

2.         She educates herself, one step at a time, to build her business 
Narelle’s focus on continual learning and reaching out for help have helped her master each step of her business and its growth, including using technology.

She also doesn’t allow fear to keep her stuck – she reaches out for help/support/education from people she respects and trusts.

3.         Narelle learns from experience
One (of the many) things that Narelle does really well is to collect and collate client feedback, and use that to continually tweak her marketing and refine her programs and offers. 

This means she is always speaking her ideal clients’ language and meeting their needs. Simple and effective!

To learn more about Narelle or connect with her on social media, visit:

Website: www.simplyhappy.com.au        

Email: narelle@simplyhappy.com.au    

Linkedin Profile URL: https://www.linkedin.com/in/narelle-king-15024644/

Facebook Page URL: https://www.facebook.com/simplyhappywellnesscoaching

Twitter profile URL: https://twitter.com/simplyhappy_1

Instagram URL: https://www.instagram.com/simplyhappy_1/


 

Why Authenticity and Connection Are Your Best Marketing Strategies


Why Authenticity and Connection Are Your Best Marketing Strategies



About 3 years ago, I coined a phrase – Authenticity is the Best Marketing Strategy.

I was struggling to understand online marketing and I was used to the traditional marketing approach.

In case you’re not sure what traditional marketing is, it looks something like this:


“We deliver exceptional outcomes to exceed your greatest expectations.”

“We give you personalised service to help you achieve your goals.”

“We focus on helping you to achieve your goals in a way that suits your lifestyle.”

You can spot traditional marketing a mile away, It uses big-company statements (we) with logic-brain promises (achieve your goals) and have no hint of you, the business owner in them.


Well, times have changed.

Think of a famous business in your industry and I bet you the business name is somebody’s actual name.

Like Michelle Bridges. Jenny Craig. Tony Robbins. 


Here’s the difference: 

  • Traditional marketing uses logical, objective language. It feels impersonal.
  • Authentic marketing uses emotional, subjective language. It feels personal.
Most of all, when you the business owner can be authentic AND heartfelt, you will create a connection….which builds trust, rapport and a greater chance of getting a new client. 

How to Be Authentic in Online Marketing

If you have spoken with me before, you know that I say all things marketing come from a deep understanding of your ideal client. 

When you understand your ideal client, then you speak their language, and connect with them much easier. This is true in both offline and online markets. 

But in the online world, you are dealing with an audience who may have never met you in person. 

It’s harder and it takes longer to build trust and connection when you’re online. 

That means you need to know your ideal client and tell stories that they totally relate to. 

I’m not talking about knowing their age range, number of kids, and top 3 frustrations. I’m talking about knowing their deeper stuff…the kinds of things that might come out of a really thorough, deep-diving vision session.

Stuff that might surprise or delight them, and which will deepen any existing connection with you really quickly.

A Recent Example

As a solo business owner who lives “in the sticks”, I get inspiration from a few people I have grown to trust, admire and respect in the online space over the past 3 years.

Here's a recent example of how I experienced a deeper connection with someone I've been following because of her authentic approach to marketing. 

Read this story, see how it pans out, and think about how YOU could connect with people like this to get more engagement and new clients. 

How could you apply this formula in your own business?

The Business Magician

I’ve been following Keri Norley, Business Magician for the past 3 years. 

I initially saw her posting in a Facebook business group and started following her because she’s a mindset coach and I loved her powerful, inspirational posts. 

She posts more than just powerful inspirational posts – she also shares parts of her own story. 

That got me curious enough to subscribe to her newsletter.

Pricking Up My Ears

In the past year, Keri’s stories have made me really sit up and listen because I relate to all the things she’s sharing about her personal life.

Keri started a weight loss journey earlier this year and this is a core area in my business, so I was keen to understand how she was navigating this.

More recently, she has started talking about gymnastics and learning how to do handstands and the splits. 

It’s been a secret dream of mine to be able to do both of these things as an adult, so it suddenly feels like all other emails have left my cluttered inbox as I watched her progress with keen interest.

A couple of weeks ago, Keri posted a video of herself doing a handstand, and a photo of her doing the splits.

I was blown away. She did it! 

And....maybe I could, too.

So last week I wrote Keri an email to express my admiration for her persistence and results…and to ask her HOW she did it.

The Connection

Keri has thousands of subscribers on her list, and she’s undoubtedly busy. I didn’t expect a reply, but I wrote this short email to her simply to express my admiration and gratitude for sharing:

Hi Keri
I love this. And funnily enough, wanting to do the splits has been a lifelong dream. My brain says...you can't do that. Did you really do this in such a short time? Amazing. INSPIRING! 

Best wishes
Melanie.

Think about it – would you want a potential client on your list or who likes your FB page to reach out to you?

Would you want to attract people with your authenticity?

I know I would. And Keri does it so well.

So it was no surprise that Keri wrote back, detailing what she’d done to improve her flexibility and how it had happened for her. It was a detailed email that gave me the exact steps she followed to achieve the outcome I wanted.

And this is how her email finished:


I know so much of it is to do with my mind.  :-) 

You got this girl.  Like I said in the post... JUST START. Let it be the metaphor in your life... overcoming that fear... what else can you do, right?

MWAH!
Keri

I felt pretty touched that she'd taken the time to reach out, and there was a real sense of rapport, support and connection.

Would I now recommend Keri to others, or buy a service from her? YES! Because I feel like I know her, and I like her, trust her and now have connected with her. I'm a loyal fan. 

Do you want more of those?

A Powerful Lesson

You can engage people in a heartbeat by being authentic, honest and heart-felt, using emotional language and describing a journey, and by connecting with them.

As a side note, I had a real 'aha' moment when I reflected on this experience.

I thought of Roger Bannister, the first man to run a four-minute mile, on 6 May, 1954 in Oxford, UK.

Until that date, nobody believed it was possible to run a four-minute mile. Nobody had done it.

After he set that record, it was just 46 days until somebody else ran a mile in under 4 minutes. The belief barriers had been broken, and pretty soon, more people were doing it.

So I realised this: in business and in life, the most successful person believes in themselves enough to take a risk and face fears and overcome their obstacles to success. 

Everyone else is waiting for someone else to prove that it can be done.

Don't wait until your marketing is perfect. Quit comparing yourself to others who are more experienced or seem to be doing better than you.

Just speak from the heart, consistently and conscientiously. People will relate to you, they will be curious, and follow you. 

Maybe they'll go on a journey just like I did with Keri Norley.

Have you had an experience like this, where you really connected to someone? Post in the comments below and let us know how it panned out and what you can apply to your own business.

Building Confidence In Your Coaching Business


Building Confidence In Your Coaching Business 


When you work in an office or team environment, you have people all around you for support and encouragement.

But when you learn a new skill like coaching, and then you start your own business in a new and unfamiliar field, you may at times feel alone and a bit nervous about your future.

The ‘what ifs’ creep in, just like they did at first for Level 3 graduate, Miranda.

I’ve felt this, too.

In 2007, I moved from running a business amongst friends and colleagues in WA, to a small town in NSW where I knew nobody.

I thought I could learn a new skill (coaching) and just start a new business from scratch and make it successful.

Was I kidding myself?

Pretty quickly, I realised I needed two things: 

1. confidence in my coaching skills, and 
2. confidence running this business on my own.

And then later, I discovered an essential third thing….. support

In this blog, we’ll look at how coaching confidence is the essential first step to business success, and how to get confidence and support to grow your business.

Confidence in Coaching

The #1 thing you need to be successful in business is confidence in your coaching skills and delivery.

Fiona is delivering an interactive coach mentoring webinar on 15 November – I highly recommend you jump on this if your aim is to work as a professional coach, either in your own business or for someone else. Click here for more info.

Having some coaching confidence puts you in the best position to grow your business with confidence.

When I was 25, in the early stages of my career as a Biologist, I’d had a few science jobs but I felt unfulfilled, uncertain about the future and like I wasn’t making much of a real difference.

I dreamt of something more meaningful. 

Having some confidence in my technical skills paved the way for me to scratch that nagging itch and start a business with another scientist, that made some tangible differences in the world.

Confidence in Business

These days I run a successful business, as a wellness coach and business mentor.

 But when I started out in Perth, and more recently when I took my successful offline coaching business online, I had to get my head around a whole new skill set:

  • developing your brand image
  • identifying your niche market
  • understanding your ideal client at a deeper level
  • developing and packaging services that met our client’s needs 
  • developing and maintaining regular work, cashflow and profit 
  • writing proposals 
  • networking with peers and potential clients
  • having (and closing) “sales meetings”
  • articulating how you offer better/different value than your competitors
  • joint venturing
  • meeting the client’s desired outcomes and objectives in every block of coaching
  • setting up systems
  • working out budgets
  • guaranteeing client satisfaction. 
Some of these things were intuitive for me, but some of them involved flying by the seat of my pants!

There are a LOT of things you need to do to create a successful business. But you can get the support you need by doing these three things:

1. Set 1 – 3 small goals EVERY WEEK and simply take imperfect action. 

Perfectionist ideals hold so many people up. Try, try again, make mistakes, and learn from them.

2. Find a trusted mentor to support you through the unfamiliar processes and emotions you’re dealing with as a solo business owner. 

Yes, you’re capable and competent in many areas of life. You think you know what to do. It comes as a shock to find that it’s not quite so easy to run a business. Make it easy on yourself – work with someone you respect, who’s been there before.

3. Take specific training courses to learn how to do things properly. 

Save yourself time or money – either pay someone else to do things for you, or take a short course and learn exactly what to do instead of fumbling through things on your own.

Support for Yourself

As a coach, you want to be a role model to your clients.

So why are you doubting yourself, falling in a heap, feeling alone and isolated?

Realistically, you are a solo business owner. You have flexibility and freedom, but the pressure of doing everything in your business on your own.

You can fall into a heap and have nobody to bounce ideas off, brainstorm with, or get emotional support from.

Being alone in NSW, I had to create a new support network and especially in my business. Here are 3 things that have worked for me:

1. Join your local Chamber of Commerce, Women in Business or other Business networking group. 

Meeting like-minded people who share the same goals, values and challenges, is comforting. You often find clients in these places, too!

2. Find a role model or role models that you trust and rely on.

After a few months of reading and learning about online marketing and business, I quickly identified 4 people I would follow regularly.

When I feel stuck, confronted or hopeless, I simply tap into one of those four people and read their latest blog, email newsletter, video or FB live. 

3. Find a like-minded group

I have been in a few online business groups for 3 years now. I find great enjoyment and a sense of connection by being in these groups and I’ve learned LOTS of great business tips.

Need an email program? To host an event? To share a promotional post? These people are there with opinions and ideas.

Recently, I ran the first Passion to Profit course with an online group and realised there was a need for WCA’s entrepreneurial coaches to collaborate on business building.

So I created the Coach to Coach FB group for that purpose. Here’s a link if you’re interested.

Wrapping it up

All in all, solo business is both enjoyable, highly rewarding, and sometimes challenging.

Building confidence in your craft and in building a business is the key to a smooth and successful journey to a successful and profitable business.

Who can support you best in your business? Let us know your ideas in the comments below.

Coach Profile: Miranda Wageman




People often ask how our busy coach graduates achieved success in their coaching business.

Here’s the business journey of Miranda Wageman, owner of Sum of One – Holistic Wellness Coaching for Fitness and Health.

About Miranda

My name is Miranda Wageman and I help people get out of pain and into life. 

I help people be strong, active and mobile, through gaining control of their lifestyle habits and carrying through with their goals. 

I used to be a graphic designer and I have a BA (Hons) in Chinese. These days, I am a Wellness Coach, fitness instructor and Pilates instructor. 

Getting Started in Business

In 2015, I was in the process of starting my own business and wasn't sure what to call myself or what direction to go into - I knew it had to be more than just being a PT or fitness instructor. 

I found WCA, and that was the missing link for me - it gave me an edge over other PTs, and a focus of where I wanted to go with my business. This helped me develop my business materials as well. 

Since then, I've been steadily chipping away at building my business and fine tuning my services.  
 
Initially I started my business just with exercise classes – my niche is seniors as well as Pilates (all age groups). 

I subsequently picked up a few private clients, and then a few coaching clients and secured a number of government grants in my first year. This was a great financial help as it gave me a consistent income and allowed me to set myself up with equipment. 

I engaged Melanie (from WCA) as a business coach for a number of sessions to help get clarity of what I wanted to do and how to go about it. 

My Niche

It was pretty clear from the start that my niche would be seniors. I love working with them as they are honest and are willing to work hard at improving themselves. 

When they decide to do something, they do it, and stick with it - and are willing to pay. 

They are also (sometimes brutally) honest in their feedback, which I see as a good tool to fine tune my services further. 


Having said that, I am getting more younger clients too which is interesting.

Start-up Challenges 

My initial challenges with my business were actually getting started - and believing I'm good enough to work as a coach. 

I had a lot of fears to begin with – all the usual things, like:

“what if I set up classes and no one turns up?”

“what if people don't pay?”

“what if they don't like me?”

Plus, I live in a small rural community, and competition is fierce. People don't always fight fair and it has at times been difficult to be the better person and distance myself from petty squabbling when unjust comments were publicly made. 
 
Running your own business and having to be fully dependent on yourself for the next pay cheque can feel daunting, lonely and isolating. 

How I Stay Focused

Whenever I feel flat or doubt myself, I make an action list to go through (sometimes marketing, sometimes reconnecting with people or posting information, doing research on different classes). 

This gets me out of the blues and reminds me that I must be effective, as my reputation is growing and my classes are well attended. 

I remind myself that people like coming to me, they like my style and they like my classes. 


The consistent feedback on my coaching style is that people see me as a trustworthy friend they can confide in. This is also reflected in how many people stay with me, both private and in class situations. 

Word of mouth seems to be my best friend. And always, always I make sure that I do my own workouts too and maintain my own health so I don't burn out or lose enthusiasm.

How my Business Has Grown

In the past 3 years, I've increased my classes, and also, my number of clients. 

I've been rigorous in cutting out anything that doesn't make enough money - it sounds awful, but I have to make a living out of this. 

I'm getting more enquiries, and I've recently been contracted by a large organisation to work specifically with seniors - initially running strength based programs, but they are interested in exploring my other skills (even extending to their staff) - and they are willing and able to pay. 

Typical Client Outcomes 

Because I still primarily work in the fitness industry, the main feedback I get is about increased strength, ability to continue doing ordinary things, increased energy and confidence, people enjoy my teaching and they come for the social aspect as much as the physical aspect. 

Private clients have a range of issues - post accident rehab, changing food habits. 

Typically, the clients I work with seem inspired to try more, and dare to take more risks. That is, they build self-confidence, self-efficacy and a belief in themselves that was not there before.

They realise there are different ways of looking at things, so if they are stuck, they see new options. 

I think that builds their confidence which of course affects all parts of your life. 

They seem to find their mojo again :) 
 

My 3 Biggest Lessons

The three biggest lessons I’d share with other coaches starting out are:

1. Keep going - one foot in front of the other.

2. Stay positive (you're worth it!!) and focus on all the people who think the sun shines out of your a**e :) There are usually more than you think.

3. Life is full of options and choices - if one thing doesn't work, try another. 

Final Thoughts

Thanks Miranda for providing the material for this profile. 

Having worked with Miranda in 2015/16, I wanted to finish with my perspective on how she is building a successful coaching business.

1. She brings her strengths into the development and growth of her business. 

Her persistence, resourcefulness, positive attitude and creativity have allowed her to come up with some awesome and authentic promotional strategies. 

2. She’s used bought her creativity and resourcefulness into her marketing

After Miranda identified her ideal client and elevator pitch, I noticed something switch inside her. She asked some talented people to help her develop a promotional video (you tube in the links below) and they agreed…but ended up being mostly too busy to help. So Miranda drew on her resourcefulness and created the video herself – her own music, videos and photos – and it works beautifully.

3. Miranda shares her authentic self with her clients

Miranda’s not someone who uses corporate, ‘them and us’ speak. Her authentic zest, enthusiasm and genuine compassion for people really shine through – and those things are her best marketing tools. 

4. She knows that meeting people every week is an essential part of marketing

Early on, Miranda went out and met new people each week using a structured plan. They were potential clients, potential JV’s, other practitioners, hospital staff, you name it she was there. 

When we chatted for this profile recently, it was interesting to map where her current client base came from.

There were those handful of people - clients and professional relationships - who were what I call “your Tupperware ladies”. That is, they’re very well networked, have fingers in lots of pies, and consistently tell EVERYBODY how great Miranda is.

Once you get that sort of momentum, word of mouth referral carries you through. 

To learn more about Miranda or connect with her on social media, visit:

How to Advertise Coaching and Attract New Clients


A lot of coaches ask me how to get new clients. 

When you start a business, you know that clients are your absolute lifeblood – they are essential to your success.

But when you’re starting out, or if you have an existing business, you aren’t really sure what to say, or how to say it. 

You think you don’t know how to get clients in, without sounding salesy.

Just like coaching, the secret to getting new clients and explaining coaching is less about you, and more about the client. 

Let's explore what this means, and how to get it right.

Put yourself in the client’s shoes for a moment.

Scenario 1

Imagine yourself as a client walking into a fitness centre.

You are there for exercise, but as you walk through the doors, you see a poster advertising “Health and Wellness Coaching”.

You wonder what it is, what that means. 

Then the thought is lost as you walk past and continue the conversation with your friends.

Scenario 2

Imagine yourself walking into your favourite organic food shop, past the notice board.

You see a poster advertising a Health and Wellness Coach (or a Health and Wellness Talk).

You have a vague interest, but it doesn’t really mean much to you. 

Is this like a personal trainer? Is this person going to tell me what to do? What is it?

Your questions aren’t answered by the poster, so you keep walking and it slips your mind.


In both cases the problems are:

  • you have NO IDEA how a coach can help you
  • the outcomes you will from working with a coach are unclear.
The advertising did not communicate what coaching is, how a coach can help, and the outcomes that coaching can deliver.

Let's look at those things.

How a Coach Can Help

It's critically important that you have a short spiel that rolls off the tongue, explaining what you do and who you help.

Here's how to get that statement right.

Fact: people know they need or want to do certain things – like eat better, exercise more regularly, manage stress or boost energy.

But you are not necessarily offering them that specific service showing them WHAT to do – e.g. exercise, diet, meditation.

A coach can help you get over the hump of changing habits in a specific area, by helping working with them on HOW they can adopt and be consistent with healthier habits, in a way that aligns with them, their beliefs and their commitments and lifestyle.

A way to introduce coaching could be as simple as this:


"You know how people know they need to exercise or eat better, but they don’t actually DO IT? That’s where coaching fits in.

Coaches help you to develop your own unique plan to get motivated, organised, create a plan, build confidence and find your own way to develop healthier habits that you can ACTUALLY stick to."


How do you Advertise Coaching?

Unfortunately, marketers have conditioned people to notice outcomes and benefits.

Knowing how to explain coaching is important, but it may not be compelling and 'sexy.'

As a coach, that means you have to be able to create the desired outcome or end point that your stuck client is looking to achieve.

Normally, getting in front of people (live, or on the phone) is the best way to communicate the value of coaching.

To get to THAT point, you often need to advertise a workshop, free session or low cost session to give them a taste.

And to get to THAT point, you need a compelling advertisement.

The BEST way to advertise coaching is to use the exact words that your client uses, to describe the challenge they face, and their biggest desired outcome. 

That demonstrates that you understand them, so they feel connection and rapport, have hope that you can help, and are interested to know more.

Hints and Tips for Advertising

  • Advertising copy and images is best to focus on the desired outcome.
  • Website copy needs to talk about the problem, then the vision of how they’d rather be.
  • Workshops, webinars or seminars should take attendees through a 3 – 5 step process (simple steps) to start moving from the problem to the vision.
  • Advertising always uses the exact words, and communicates the exact feelings, that your client has.
  • Note that different demographics use different language – hence the value of narrowing down to serve a niche
  • The best way to get your wording right is to pretend you are the client and struggling with their issue. What would you be looking for? What search terms would you use?

Examples

Let’s say you help mothers of primary school kids who are always busy and overwhelmed with no time for themselves and guilt about not doing enough for their kids.

You might run a workshop or offer an introductory session to introduce them to the concept of coaching and how you can help them.

Catchy titles for your workshop or session might include:

  • How to be a Calm, Happy and Organised Mum
  • 3 Steps to Creating a Foolproof Schedule for a Peaceful Household
  • From Harrowed to Happy – One Mum’s Success
  • How to Create More Connected Families

You can see that each of these titles talks about a positive outcome.

Using numbers is psychologically attractive to most people, especially women, according to marketing guru Neil Patel.

Notice also that the outcomes may not be immediately obvious.

Your logical mind might think the mother wants to be more calm….but a deeper coaching conversation might reveal the layers below that as being happier, more connected, sleeping better, finding time for herself.

The precise wording for your attractive advertising is best elicited through: 

  • interviews, 
  • ‘sneaky coaching’ with friends, 
  • listening to live conversations, or 
  • through coaching your own clients and listening to their words in vision and regular sessions.

Summing it Up

The value of coaching is communicated through feelings and emotions that your clients recognise in themselves.

People need to understand how coaching can help them in the context of their own specific lives and struggles.

Better still, if you can articulate what their fears, frustrations and desires are, using their own language, people will build trust and rapport, and be more likely to take the first steps toward working with you.

Often, the true value of coaching starts with your ability to communicate that you deeply ‘get’ your  client and what they’re struggling with.

Creating that connection, trust and rapport is the essential first step to attracting loyal, committed clients. 


Need help to connect with the right clients, in the right way, using the right words? 

You may like to attend the next free information session for Passion to Profit; a 6-month business building program for coaches to help you craft a unique, successful and profitable coaching business. 

Click here for more information.



Coaches: Should You Call Yourself An Expert?


If you’ve been learning about marketing from any of the gurus out there, you've probably been told you should be positioning yourself as an expert.

But as a coach, you know that you are supposed to be the OPPOSITE of an expert. It’s the CLIENT who is the expert in their own lives.

What’s more, this talk of expertise can feel a bit uncomfortable. 

You might be feeling like a fraud...like you don't yet have the years of experience to be an expert.

So, what do you do? 

How do you position yourself in a crowded market full of experts, in a way that has integrity and credibility?

Actually, the answer is pretty simple.

What is "Expertise" All About?

If you think about it, being seen as an expert is really just about portraying your experience, skill and professionalism - so you can build TRUST.

A client who trusts you is more likely to buy from you.

The problem with positioning yourself an 'expert' is that: 

  1. it usually implies years of experience in a specific field...and as a new coach, you may lack this experience, or may not have specific health-related knowledge.
  2. the word expert diminishes self-responsibility in the client.
Both these things can feel mighty uncomfortable~!

The good news is, there ARE ways to generate trust and curiosity in your clients with integrity and authenticity.

Experts vs Specialists

So, you're not an 'expert'? Here are some ways to build trust in your audience in an authentic, comfortable way.

1. Be a Specialist

Calling yourself a specialist achieves exactly the same outcome as calling yourself an expert, but without the pressure or expectations.

Specialists are simply people who focus on a particular area.

As a Health and Wellness coach, your core speciality is behaviour change – helping people change habits in a way that fits with their lifestyle, drawing on their strengths, past experience, values and existing commitments.

And in all likelihood, if you have been on a particular journey yourself, then you have hands-on, real-life experience in the area that your client is struggling with.

Using the word “specialist” has some benefits:

  • You can let go of needing years of experience

  • It helps you to focus on a niche (demographic or problem area)

  • It helps you get specific in your marketing language

  • Specialists generally attract higher fees

  • It removes the pressure of being an ‘expert’

  • It creates clearer expectations in your client 

Let’s face it, the reason people seek a coach is that for a period in their life, they need help to overcome an obstacle and change their behaviour.

That is what you specialist in - that obstacle.

2. Share Your Journey

This one takes a bit more courage, but it is a very authentic way of building trust and communicating thorough experience.

If you have been on a journey yourself - to lose weight, to overcome a massive obstacle, to thrive after burnout, to bloom with self-confidence, to get organised....then you are automatically talking about the end point that your clients want to achieve.

You've been there.

You've done it, successfully, with a few trip ups along the way.

That makes you credible, believable and trustworthy.

Sharing your story and your process of getting the outcome is attractive and will attract clients who were once like you.

3. Show, Don't Tell - Be An Awesome Coach

This sounds left field...but bear with me.

Being an awesome coach means people will share their success with others - particularly, they will tell people how much they enjoyed working with you.

Word of mouth is the most powerful way to build a good reputation.

And when you're not coaching a client, you are STILL having conversations with people in your daily life and on social media.

If you contribute thought-provoking comments or questions - or if you reach out to help people who are struggling - you are demonstrating your skill and experience, compassion, empathy and ability to listen - without having to use the word expert. 

Experts AND Specialists

Some coaches DO have expertise in an area, so it IS possible to be both an expert AND a coach.

For example, you are a personal trainer or nutritionists and you also offer coaching.

You're someone who helps people ACTUALLY MAKE THE CHANGES they need in their exercise, eating etc. while helping them to build motivation and confidence in the process.

In this situation, there are some challenges and understanding gaps for your clients:

  • they might think coaching is something you normally do
  • they are confused when they're used to you telling them what to do 
  • they may not understand the value of coaching.

And with all that going on, you may be unclear on how to integrate coaching, or how to transition to a coaching-only business. 

Clear positioning, education and communication are essential to help you transition seamlessly into a coaching-inclusive or coaching-only business.

How To Introduce Coaching Into Your Existing Business 

A lot of new coaches ask how to distinguish coaching from their existing service, or how to make the transition.

So I've decided to run a Business Training Intensive on this very topic.

It's for coaches who have an existing business and want to transition into a coaching-inclusive or coaching-based business, and it's called:

How to Package and Introduce Coaching Into Your Health Based Business

This training will be delivered via live Webinar on  Wednesday 9 August, 2017. 

Click here for more information.

In Summary

Ok, let's wrap this up into a neat package.

Firstly, you can communicate skill, professionalism and value without using the word expert. 

You can present yourself as specialist, build a business around people going through your own journey, or build your reputation with 'demonstration.' 

Secondly, you CAN be an expert AND a coach.

To do this effectively, you need to be able to communicate what coaching is, how it differs from your service, and explain the value of coaching as a stand-alone service.

I'd love to know your best strategies for positioning coaching. 

What's worked for you? Post in the comments below and let us know.



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