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Coach Profile: Rebecca Hannan


Coach Profile Rebecca Hannan

About Rebecca

Hi, I’m Rebecca owner of Kaizen Wellness. I operate my coaching business under my own personal brand name, Rebecca Hannan.

As a coach, I challenge my clients to dream big, and I motivate, guide and nudge you towards being your best self.

I do this by asking great questions, helping you to find out what lights you up and what’s important to you. Together we uncover ways for you to play to your strengths and find the why behind your goals so that you can achieve your most ambitious goals.

Getting Started in Business

I started my business before I did the wellness coaches training.

I had just completed a 135km ultra marathon run in 24 hours. During my training I was working in real estate, I got an injury and had to change my training tactic.

One day when I was doing a deep-water training session I recall thinking “what the hell am I still doing working in a job I’m not passionate about when I’ve invested 20+ years of my life working in an industry I love heart and soul?”

So, while I was in Bali recovering from my run, I set up Kaizen Wellness. My original plan was to go back into the Health and Fitness industry and have the Wellness Coaching as a branch of that.

I’ve always wanted to be a speaker so after I completed Wellness Coaching Australia’s Level 2 training and did some speaking courses, and discovered I loved that.

My business is 18 months young, I got my first client when I was doing my Level 2 training, by attending a women’s circle.

Real Estate taught me how to sell myself and network so I joined speaking groups, chamber of commerce, Holistic practitioners groups and many Facebook groups.

Because of my speaking skills I was asked to be the vice president of the local Chamber of commerce and become a committee member of a Holistic Health Practitioner network.

These groups have helped me build my profile. We live in Margaret River, it’s a small community, I’m a passionate advocate for healthy communities so I also volunteered at the local high school mentoring students which led onto me setting up and establishing a Cape challenge for the Senior school engagement program SSEP.

The program was an enormous success and we are working on it becoming an endorsed program. (This program is a paid program although I don’t charge my usual fee for it as its part of my “for purpose” work).

My Niche

My target market is middle to senior management, corporate teams and individuals. I also have quite a few solopreneurs that come to me for coaching.

I’m very process driven and the people that come to me are enjoy this aspect of my coaching.

I love working with motivated people that challenge me as much as I challenge them. They’re intelligent people that want results – because they’re high achievers it keeps me aiming high and working hard at becoming the very best I can be.   

Start-up Challenges 

At first, starting out was really challenging, frustrating and required lots of hard personal work on myself.

I had to work really hard at getting over myself and out of my own way and owning what I do.

I was working towards what I’m doing now 10 years ago when I closed my fitness business.

But I was full of fear starting out on my own again and found it very difficult to explain what I do. People get real estate, personal training and group fitness. Coaching is more challenging to explain.

I am part of a speaking group where there are highly experienced speakers and coaches.

When they would ask me what my area of expertise was at first, I would bumble my way through. After each meeting I would drive 3 hours home and practice what I would say, listen to podcasts and listen very carefully to how they explained what they did.

Then finally the penny dropped…….after many months and a few tears of frustration!

I stuck with it because it’s been a dream for so long and the thought of going back to my career in real estate left me running for the hills 😊  

Another initial challenge was getting my pricing to a point where I am attracting the right clients – learning that my fee is a filter for who I want to work with.

How I Stay Focused

Coach Profile Rebecca Hannan


I get heaps of help!

I’ve invested heavily in myself this year, for the first 6 months I worked fortnightly with a business coach whose expertise is in Marketing. She helped me to get really clear on what I wanted my brand to represent and my target market.

She is also a speaker and helped me with the first version of my signature story.

I spoke at the International Womens' Day in Margaret River and from that I landed my first corporate coaching program and 3 women signed up to do my coaching programs.

After 6 months I started working with another coach as I wanted to fine tune my signature story and my elevator pitch as it was very salesy, and I’ve decided I don’t want my brand to represent that. I’ve now fine-tuned my signature story and my elevator pitch and they both feel like a fab fit for me.

I’ve designed 4 workshops – of which I’ve only delivered 2 of them so far. The second I launched yesterday. YAY!

I’ve decided to be part of a Mastermind group this year with speakers that I have become friends with. They are highly regarded speakers, play big and will keep me pushing forward.

How my Business Has Grown

Lots!

I have a regular monthly segment on the ABC South West radio, I plan to tour with my workshops next year and would like to host a retreat.

I want to do more keynote speaking next year so I’ve worked hard at establishing relationships with companies and people that can help me with that.

I am on target for achieving the goals I set myself at the beginning of this year.

I got more speaking opportunities than I anticipated and didn’t expect to have a segment on the radio. That came from being brave and willing to share a personal story about myself on air.

The friendships I’ve formed with my new speaking friends is way beyond my expectations. They are so supportive, willing to share their expertise, advice and ideas generously.

Typical Client Outcomes 

Most of my clients say that once the tangled web of confusion is lifted there is a logical sequence on ways to do things that they make work for them.

They feel empowered and inspired to take ownership for wellbeing and life choices. So they can face life’s challenges with confidence and start to understand that self-care and self-love is not selfish. It’s an act of love for those around you.

In my workshops one of the common themes that participants come away with is a sense of “what I’m feeling is normal and there are ways to manage that and change negative thinking patterns to become more empowered.”

This, combined with a seeing new friendships form, is the part that I love.

My 3 Biggest Lessons

The 3 biggest lessons I have learned are:

  • Hang out with people that are more successful, better than you and have an abundance mindset vs scarcity. They’re generous with their advice, knowledge, help and want to see you succeed.
  • Be brave, get over yourself and out of your own way on the other side of your fears and self-doubt is your greatest success.
  • Own who you are and what you do, when you say what you do with confidence people believe in you and your abilities.

Final Thoughts

It has been a gift to see Rebecca grown and shine since she completed her training….and reading her story made me want to hire her as a coach!

Seeing how things have evolved through Rebecca’s story, I noticed a few things.

That just goes to show the power of a really clear, strong brand and message, and how compelling and attractive it is when you use powerful language in your marketing.

1.         Rebecca is determined – and honest

Rebecca has the mental strength and agility to work through the challenges but in an honest, self-reflective way.

2.         She educates herself and seeks help to help build her brand

Rebecca clearly loves learning and personal growth, and credits her success to the amazing people she’s worked with.

It seems as though her work with speaking has created a powerful shift in her business.

3.         Rebecca has put herself out there

Reading her story, it’s clear that Rebecca has done everything she could to actively network and meet as many people as possible, to build connections, establish a profile and start attracting the right kind of leads.

She’s done this even in the very beginning when she was unclear on her message and offering – she persisted, learned and grew.

What an amazing story!

If you want to learn more about coaching career opportunities, register for our free information session on 30/11/17.

To learn more about Rebecca or connect with her on social media, visit:

Facebook:  https://business.facebook.com/coach.rebecca.hannan/

LinkedIn:  www.linkedin.com/in/rebeccahannan

Website:  www.rebeccahannan.com

Instagram:  https://www.instagram.com/rebecca.hannan/

YouTube:  https://www.youtube.com/channel/UCwP9BatX6zdd-Am66R4y4eQ?view_as=public

Coach Profile: Narelle King



This month, we’re profiling Narelle King, owner of www.simplyhappy.com.au.

About Narelle

Hi, I’m Narelle I am a mum to two young children, I have a background in education specialising in Physical Education and Social Emotional Learning and I am also a Wellness Coach for Simply Happy.

I help mums prioritise what’s important in their lives so that they can be a more focused, happier mum.

I have a face-to-face program the Mums’ Reboot Program, monthly months Mums Catch-ups and affordable individual one-on-one coaching over the phone at a time that best suits you.

Getting Started in Business

I started my business in January 2017 after finishing level 3 in December 2016.

The first steps were writing a really simple business plan with my vision for my business, stating who my target market was going to be and working out what my unique selling points were.

Social media was my first place to start promoting my business Simply Happy. 

My first version of my website was in May 2017 with a second version launching in September 2017.

I had no experience in marketing at all. I joined various Facebook groups, listened to a lot of business podcasts, read a lot of books, completed a 10-week business/marketing course, digital marketing course, Keeping Video Real course and a FB ads course. 

Finally, I joined a Mastermind for the past 6 months for support, inspiration and motivation.

My Niche

My ideal client is a mum between the ages of 30-45 years with children that are primary school aged.

She has a sense of humour, is respectful, kind maybe just a little too generous with her time and likes to learn new things. She gets overwhelmed by everything she thinks she has to do and finds it hard to prioritise things in her life.

I enjoy working with these women because I was the same as them only a few years ago before I took steps to become a Wellness Coach.

Start-up Challenges 

My challenges this year are tech issues with developing a website, landing pages, FB ads, building an email list and getting engagement on social media through perfecting my copy writing skills.

Being part of a few business groups on Facebook helped with the tech issues.

Enrolling in courses paid and free helped with my knowledge.

How I Stay Focused

The support and encouragement from my Mastermind group has been enormous. They have also encouraged me to set up process now for when my business grows. 

Finally, my husband and my two children have allowed me space and time to grow my business.

There have been long hours spent watching videos on how to do things, scheduling social media content and writing and developing blogs and opt ins for my website. 

How my Business Has Grown

I have a four-week face-to-face group coaching program Mums’ Reboot Program that I have run each term.

I am going to be developing a version of it to put online.

I also have a monthly catch-up with the mums that completed the face-to-face program. I also offer one-on-one coaching for 6 weeks and for a 3 months period.

I also have a physical product a removable decal sticker to help motivate and inspire the mums I work with.

Typical Client Outcomes 

My clients are now prioritising what’s really important to them and have taken steps to improve their life through exercise, nutrition, self-care and career changes.

They are now more focused on how simple life can be, energised, motivated and they prioritise what is really important.

My 3 Biggest Lessons

The 3 biggest lessons I have learned in the past 12 months since starting Simply Happy are:

  1. Just start because the best way to learn anything is by trying.

You don’t need a website to start. I would even just get a really basic two pages to begin. As you grow you will realise what you really need and want. Building an email list is the number 1 thing you need to do otherwise you have no-one to sell to.

  2. Follow your strengths when deciding who to target your business to.

It is so much easier to find content and write copy when you understand what your target market need and want. You don’t need to attract everyone.

 3. The more groups and people you talk to about your business the more opportunities will open up to you. 

This is both online and in your local community.

Final Thoughts

I’ve been following Narelle’s journey over the past 10 months. Here’s what’s really clear to me.

1.         Narelle is determined 
If Narelle is afraid, or lacking in confidence, it doesn’t show on the outside. She gives things a good go, and if they don’t work, she tries something else.

2.         She educates herself, one step at a time, to build her business 
Narelle’s focus on continual learning and reaching out for help have helped her master each step of her business and its growth, including using technology.

She also doesn’t allow fear to keep her stuck – she reaches out for help/support/education from people she respects and trusts.

3.         Narelle learns from experience
One (of the many) things that Narelle does really well is to collect and collate client feedback, and use that to continually tweak her marketing and refine her programs and offers. 

This means she is always speaking her ideal clients’ language and meeting their needs. Simple and effective!

To learn more about Narelle or connect with her on social media, visit:

Website: www.simplyhappy.com.au        

Email: narelle@simplyhappy.com.au    

Linkedin Profile URL: https://www.linkedin.com/in/narelle-king-15024644/

Facebook Page URL: https://www.facebook.com/simplyhappywellnesscoaching

Twitter profile URL: https://twitter.com/simplyhappy_1

Instagram URL: https://www.instagram.com/simplyhappy_1/


 

Coach Profile: Miranda Wageman




People often ask how our busy coach graduates achieved success in their coaching business.

Here’s the business journey of Miranda Wageman, owner of Sum of One – Holistic Wellness Coaching for Fitness and Health.

About Miranda

My name is Miranda Wageman and I help people get out of pain and into life. 

I help people be strong, active and mobile, through gaining control of their lifestyle habits and carrying through with their goals. 

I used to be a graphic designer and I have a BA (Hons) in Chinese. These days, I am a Wellness Coach, fitness instructor and Pilates instructor. 

Getting Started in Business

In 2015, I was in the process of starting my own business and wasn't sure what to call myself or what direction to go into - I knew it had to be more than just being a PT or fitness instructor. 

I found WCA, and that was the missing link for me - it gave me an edge over other PTs, and a focus of where I wanted to go with my business. This helped me develop my business materials as well. 

Since then, I've been steadily chipping away at building my business and fine tuning my services.  
 
Initially I started my business just with exercise classes – my niche is seniors as well as Pilates (all age groups). 

I subsequently picked up a few private clients, and then a few coaching clients and secured a number of government grants in my first year. This was a great financial help as it gave me a consistent income and allowed me to set myself up with equipment. 

I engaged Melanie (from WCA) as a business coach for a number of sessions to help get clarity of what I wanted to do and how to go about it. 

My Niche

It was pretty clear from the start that my niche would be seniors. I love working with them as they are honest and are willing to work hard at improving themselves. 

When they decide to do something, they do it, and stick with it - and are willing to pay. 

They are also (sometimes brutally) honest in their feedback, which I see as a good tool to fine tune my services further. 


Having said that, I am getting more younger clients too which is interesting.

Start-up Challenges 

My initial challenges with my business were actually getting started - and believing I'm good enough to work as a coach. 

I had a lot of fears to begin with – all the usual things, like:

“what if I set up classes and no one turns up?”

“what if people don't pay?”

“what if they don't like me?”

Plus, I live in a small rural community, and competition is fierce. People don't always fight fair and it has at times been difficult to be the better person and distance myself from petty squabbling when unjust comments were publicly made. 
 
Running your own business and having to be fully dependent on yourself for the next pay cheque can feel daunting, lonely and isolating. 

How I Stay Focused

Whenever I feel flat or doubt myself, I make an action list to go through (sometimes marketing, sometimes reconnecting with people or posting information, doing research on different classes). 

This gets me out of the blues and reminds me that I must be effective, as my reputation is growing and my classes are well attended. 

I remind myself that people like coming to me, they like my style and they like my classes. 


The consistent feedback on my coaching style is that people see me as a trustworthy friend they can confide in. This is also reflected in how many people stay with me, both private and in class situations. 

Word of mouth seems to be my best friend. And always, always I make sure that I do my own workouts too and maintain my own health so I don't burn out or lose enthusiasm.

How my Business Has Grown

In the past 3 years, I've increased my classes, and also, my number of clients. 

I've been rigorous in cutting out anything that doesn't make enough money - it sounds awful, but I have to make a living out of this. 

I'm getting more enquiries, and I've recently been contracted by a large organisation to work specifically with seniors - initially running strength based programs, but they are interested in exploring my other skills (even extending to their staff) - and they are willing and able to pay. 

Typical Client Outcomes 

Because I still primarily work in the fitness industry, the main feedback I get is about increased strength, ability to continue doing ordinary things, increased energy and confidence, people enjoy my teaching and they come for the social aspect as much as the physical aspect. 

Private clients have a range of issues - post accident rehab, changing food habits. 

Typically, the clients I work with seem inspired to try more, and dare to take more risks. That is, they build self-confidence, self-efficacy and a belief in themselves that was not there before.

They realise there are different ways of looking at things, so if they are stuck, they see new options. 

I think that builds their confidence which of course affects all parts of your life. 

They seem to find their mojo again :) 
 

My 3 Biggest Lessons

The three biggest lessons I’d share with other coaches starting out are:

1. Keep going - one foot in front of the other.

2. Stay positive (you're worth it!!) and focus on all the people who think the sun shines out of your a**e :) There are usually more than you think.

3. Life is full of options and choices - if one thing doesn't work, try another. 

Final Thoughts

Thanks Miranda for providing the material for this profile. 

Having worked with Miranda in 2015/16, I wanted to finish with my perspective on how she is building a successful coaching business.

1. She brings her strengths into the development and growth of her business. 

Her persistence, resourcefulness, positive attitude and creativity have allowed her to come up with some awesome and authentic promotional strategies. 

2. She’s used bought her creativity and resourcefulness into her marketing

After Miranda identified her ideal client and elevator pitch, I noticed something switch inside her. She asked some talented people to help her develop a promotional video (you tube in the links below) and they agreed…but ended up being mostly too busy to help. So Miranda drew on her resourcefulness and created the video herself – her own music, videos and photos – and it works beautifully.

3. Miranda shares her authentic self with her clients

Miranda’s not someone who uses corporate, ‘them and us’ speak. Her authentic zest, enthusiasm and genuine compassion for people really shine through – and those things are her best marketing tools. 

4. She knows that meeting people every week is an essential part of marketing

Early on, Miranda went out and met new people each week using a structured plan. They were potential clients, potential JV’s, other practitioners, hospital staff, you name it she was there. 

When we chatted for this profile recently, it was interesting to map where her current client base came from.

There were those handful of people - clients and professional relationships - who were what I call “your Tupperware ladies”. That is, they’re very well networked, have fingers in lots of pies, and consistently tell EVERYBODY how great Miranda is.

Once you get that sort of momentum, word of mouth referral carries you through. 

To learn more about Miranda or connect with her on social media, visit:


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