If you’re new in business, you might have the feeling that everyone seems to be blogging. You’ve seen these a bunch of people promoting ‘master blogging’ and ‘how to blog’ courses – should you jump in and spend the money? Should you join the fray and get yourself out into the blogging world?
3 Reasons to Blog
Reason 1 – Huge Potential Exposure
Notice that I said ‘potential’. In a face to face environment, your viriality is largely as good as your word-of-mouth referrals, boosted by any advertising you do.
Reason 2 – Emotional Connection
In the blogging world, if you can open up and be authentic, a little bit vulnerable, and honest, people will read your words and connect emotionally. They’ll be engaged with what you talk about if you talk from the heart, and you’ll start building a devoted tribe.
Reason 3 – Profile Building
You become known for your values and the things you stand up for.
Communicating those strong, congruous messages in your LinkedIn, Facebook, Instagram, blog and website can help you build a recognisable profile in your industry.
Reasons Not to Blog
Let’s say you’re not really into the online gig, or you’re busy, or don’t have a clear plan (marketing plan, editorial calendar). If you don’t post blogs regularly, you won’t build profile and you won’t be seen.
People will see that you’re ‘hit and miss’ and that impression might imply that you’re the same way in your work.
Not a good look. With blogging, you’re either in, or you’re out.
Reason 2 – You’re Too Vanilla
If your blogs offer the same information and perspective as every other blogger on the same topic, you simply won’t stand out. You’ll be vanilla – and you’ll potentially be seen as another ‘me too’ blog that offers no unique point of difference and blends in with the masses.
However, have an opinion and stand up for it, and the world will notice you.
Example 1 – Dawns Blog
I met Dawn on the Learn to Blog (Secret) group when I first started learning about blogging. We were talking in the Facebook group about strong engagement tactics – and she created this post called “10 Facebook Pages You Need to Stop Sharing From”.
Now, here’s the link to the post. You’ll soon see exactly why it went viral – it’s very opinionated. > http://dawnsbrain.com/ten-facebook-pages-you-need-to-stop-sharing-from. Notice that the comments are pretty startling. Some people love this, and others are vehemently opposed, including some arguments and criticisms.
- got shared, massively, virally
- put her personality and values out there, and in doing so, attracted her tribe
- helped people clearly decide if they’re with her or against her
- posted valuable content that got people thinking and talking.
Example 2 – Amber Rogers – Go Kaleo
I stumbled across Amber’s FB page a few years ago. What stood out for me was her clear conviction for real food, real calories, real exercise and real bodies – and some heavy diatribe against all kinds of popular diets and fitness trends. Amber shares her own transformation and methods. Some of her values are authenticity, truth, openness and justice. A lot of people love her strength of conviction and her passion – and some people hate her. But that’s ok, she makes it easy for you to choose her or not. And the people that choose her are totally into her message. It’s what drew me in, too.
Random blogging with no marketing strategy behind it, is sure to fail. Each blog needs to have a goal and fit within a bigger marketing strategy. It needs to be on-message, and talk about the 3 – 5 topics that you will be known for.
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