Wellness Coaching Australia's Blog

Coach Profile: Wendy Trevarthen


One of our coaching graduates who is making real headway is Wendy Trevarthen, from Healthy Options Now.

Wendy is a nurse and has since attained several other qualifications to move into the wellness space and enhance her service offering.
Wendy's qualifications:  Bachelor of Health Science (Nursing), Post Graduate Certificate in Cancer Nursing, Certificate 4 Personal Training, Level 3 Wellness Coaching WCA.


What is your business all about?

I enable MidLifers to find their Mojo by gaining clarity around their mindset, nutrition and movement. 
Having worked in nursing for many years, I saw numerous women who were busy at work and supporting others, then reaching midlife and realising that they needed to make more time for their own health and wellbeing.
A lot of changes happen at this stage in life. We question what we want and we start looking ahead to work out how to deal with the health challenges that may come up.
I love working with people in this area as we really ‘get’ each other and I enjoy helping these people to set and achieve goals that boost their physical and mental health.

Getting Started in Business

I had a pre-existing personal training and group fitness business prior to finishing my level 3 coaching course. I entered the level 2 course as a CPD requirement for my Certificate 4 in Fitness, and found it complemented my nursing career so well that I wanted to go on to do Level 3, mid 2017.
While I was doing my Level 3 Coaching, I also completed the Passion to Profit course (WCA), as I wanted to learn more about expanding my business and setting up systems and processes. 
The course was invaluable and I had to review everything that I had done to date. I am still referring to the work done during this course.
I have also now authored my first book “MidLife Mojo. You are 50, Cut the Crap” and have enlisted other business mentors, and networked widely both face to face and online.
After completing Level 3, I got engagement from my existing clients and offered them a 1:1 package following on from their fitness goals. From there word of mouth referrals came through, and I improved my profile through social media, and stayed connected with my local community groups. 
I also joined with local Networking groups, commenced public speaking last year following the publication of my first book, and have recently been interviewed on radio. 
I know compliment my 1:1 session with an 8-week program, which I am looking to move online this year. 

My Niche

MidLifers particularly busy women, (45-60, or biologically equivalent) who are having challenges with their health, or they perceived that their future health may be compromised with the lifestyle they are leading at present. 
I love working with this group, as I relate well with them, and seem to ‘talk’ their language. 
Having survived many of the issues that they are living, they trust me, and open up more easily about themselves. I get a fantastic sense of pride when they achieve their predetermined goals, and also when they accomplish new ones along the way as a by-product of their work.

Start-up Challenges

The main challenge was facing my own fears around being confident with my coaching skills. 
Even though I had been nursing for over 25 years, I found a vast difference to teaching someone about health conditions and treatment to coaching them towards being self-empowered to take control of their own destiny. 
I am a great believer myself in following someone who knows and lives their talk, and for me I have always found it easy to become distracted with my own health goals. Staying accountable for myself has been one of the stumbling blocks that I have had to work through, in order to maintain trust with my clients. 
Going through this process was hard. I felt vulnerable, and also felt that I had to shift this vulnerability emotion into focussing on the client’s pain points, and helping them achieve their goals, and not my own. 
I get great energy from helping others and seeing their successes.  The energy from this experience is what I aim for, to see the clients’ self-confidence soar, and the expressions on their faces when we reflect on their journey and see how far they have come.  

How my business has grown

My business is currently shifting from 1:1 to a mixture of 1:1 and 1:many with online strategies. 
My clients fed back to me that they wanted a more time efficient way of receiving coaching, and within this online world, they suggested to me to move into this reality. So, this is what I am doing at present. 
Exploring the different ways that this can be done is fun, and expands the funnel where location is no longer a restriction. 
I expect this to take a fair bit of preparation work, and my expectations are that I need to convey a point of difference out there to my unique clients. 
I feel that once that this is done, my time freedom will be a greater, and that once it is set up, that it will be relatively straight forward to review and update. 
My clients often achieve far greater outcomes than what they come into the sessions expecting. It’s the confidence, and side health issues that improve as a result. It affects their lives by having a domino effect on their immediate family and close circle of friends. They report that they have a ripple effect of influence around them. 

My 3 big lessons

In the last 4 years I have learned how listen more, to myself, to my clients and to my business mentors and colleagues. 
What I think my clients need does necessarily equate to what their pain points are, and their best journey forward. 
I picked my business name in the beginning as Healthy Options Now, and this has been so appropriate, as it fosters a sense of making healthier options, today, not tomorrow, not next week, but today. I have not needed to change this as it is still relevant. 

Final Thoughts

Wendy is a determined person and I am enjoying seeing Wendy’s success as a result of her consistent online presence.
Like many of our other graduate coaches, Wendy has some traits that have helped her to succeed:

1. Wendy is persistent
Wendy has simply worked out what to do, and consistently showed up to do the work. That applies to everything she’s done, from study, to learning about business, to developing an online presence, to writing her book. Persistence pays; Wendy is becoming known, liked and trusted.

2. She is honest
If you’ve ever spoken with Wendy, you’ll know that she is honest with others and with herself. Honesty is a great trait for an entrepreneur to have; it conveys authenticity and garners respect.

3. She has been willing to ask for help.
At every step of the way, Wendy has sought help to learn how to do certain things in her business and marketing. This has helped her to walk a straight line from graduation to a growing business, without wasting time and energy along the way.

Wendy is an inspiration and an emerging leader in the health and wellness coaching industry.

To learn more about Wendy or connect with her on social media, visit her:

Coach Profile: Shreen El Masry



Shreen El Masry, from Be You Be Free in Sydney.
Shreen started her business as a personal trainer and has since attained several other qualifications to enhance her service offering.
Qualifications: Graduate Certificate in Wellness, Certified Intuitive Eating Counsellor, Wellness Coaching Level 1, 2 and 3, Cert III and IV in Personal Training, Bootcamp Instructor, Punchfit Trainer Level 1.

What is your business all about?

I believe that all women have the right to feel good about themselves no matter what shape and size they are. Our self-worth should not be based on the way we look, or what we weigh, and we shouldn’t have to feel this way. 
I am so passionate in helping women break free from the dieting cycle so they can spend their time on the things that matter to them the most and live their lives to the fullest. 
The core of my work is to help women build confidence and trust in their eating, make peace with food and their bodies, have fun with exercise and create a realistic and balanced approach to their wellbeing in a supportive and comfortable community.

Getting Started in Business 

My business was already running before completing Level 3 coaching course with Wellness Coaching Australia. 
The skills I learnt from level 3 enabled me to target my niche and develop my coaching skills so I could help people find their own process to create wellness.
I undertook a marketing course and Wellness Coaching Australia business courses with Melanie to narrow down my niche. As a result, I rewrote all my ad copy and my target persona and got really clear on exactly who I was helping, and with what.

My Niche

My target market is women between 25-40. 
They have hit ‘diet rock bottom’ and they struggle with body image and self-esteem. They want to heal their relationship with food and their body. 
I have been through this struggle myself, which made me the person I am today, and now all I want to do is help others and to be a role model to them through my own journey.

Start-up Challenges

There were so many challenges in the beginning! 
One of the main ones was not being specific enough with my target audience and marketing. It took me a while to clear on my messaging and as a result, I ended up taking on clients that didn’t quite fit my values.
Having said that, I see every challenge as an opportunity to grow and learn. My business would not be what it is today without those challenges and for that I grateful. 
What got me through was my determination and passion.

How my business has grown

These days, things are much better and easier. I am very clear on my marketing, messaging and values. 
I am attracting the rights sorts of clients and we connect well. They are getting the meaningful results they want. I love my work!
One important pillar of my business has been creating community – a supportive and comfortable environment where they can share their challenges and wins. 
Their results are extremely gratifying,
After working with me, my clients are able to go out for and enjoy dinner and cocktails with friends without the sense of nagging guilt that they used to have.  
They can look in the mirror and like what they see.
They have a newfound respect for themselves and they feel confident in their body. 
All of these results are possible because they’ve done the work required to heal their relationship with food and exercise and to find realistic ways to manage these areas without judgement or guilt.

My 3 big lessons

The three biggest lessons I have learned about starting my business are:
- Get clear on your marketing and messaging. It is what you need to get right to attract the right clients.
- See every mistake as an opportunity to learn and grow.
- Take a break! Time out and self-care is an important part of renewing your enthusiasm for your business because it allows you to stand back and see the bigger picture.

Final Thoughts

I have really enjoyed working with Shreen through her study with Wellness Coaching Australia and seeing her personal growth and confidence increase as she has gone through this journey.

Like many of our other graduate coaches, Shreen has some traits that have helped her to succeed:

1. Shreen is persistent
She has had the ‘stickability’ to keep going, even when she has felt confused or stuck, and the patience to know that marketing is a longer term game.

2. She has courage
Shreen has had the courage to liaise with her ideal clients to seek their feedback and opinions, thoughts and needs. This means she’s developed a client-centred business. 
She’s also had the courage to try different things and not give up when something didn’t work.

3. She has been willing to ask for help.
Shreen has recognised the importance of investing in business and marketing knowledge and to get help with the areas that would help her to add coaching to her existing business, and pivot slightly in her approach and messaging.

To learn more about Shreen or connect with her on social media, visit:

Her Website: http://beyoubefree.com.au/
Instagram: https://www.instagram.com/beyoubefreecoogee/
Facebook: https://www.facebook.com/beyoubefree.com.au/
Pinterest: https://www.pinterest.com.au/beyoubefreecoogee/

Coach Profile: Caroline Silveira


About Caroline

Hi, I’m Caroline de Faria Silveira. I live in Brazil and operate my coaching business under my own name, Caroline Silveira.
I am a qualified Level 3 Health and Wellness Coach, Physiotherapist and ThetaHealer. 
I help my clients learn how to be free of anxiety – it is easier and faster than you can imagine!
I help you find a new way of seeing yourself and others, and especially to perceive your body as your greatest ally. 

Getting Started in Business

I am a physiotherapist and since college we have heard this expression: the body speaks! 
But it is always linked to the idea that the body expresses what our mind thinks. Hence comes body language and all the study we can make of it. 
Even with all my experience, I began to ask myself: if the mind can transform the body, can the body transform the mind?
After going through a process of depression in the year 2014, I experienced the importance of body awareness as a fundamental part of a truly healthy lifestyle. 
Since then, I have dedicated myself to spreading the importance of integration between mind and body so that other people can have an abundant quality of life through the realization of their dreams and goals.
I started my business with a Website, a Facebook page and a YouTube Channel only. I decided to record videos twice a week and write a blog regularly as well. 
My videos on YouTube and some advertisements on Facebook brought my firsts clients.

My Niche

I work mainly with anxious people. Most of them are women, 30 to 35 years old, who suffer with insecurity, fear of future, and lack of self-esteem and self-love. 
I love to assist them to discover their strengths and abilities, to change behaviors that provoke stress and to develop new habits to improve their quality of life. 
It is incredible how they have all the answers within then. They only need help to discover it.  

Start-up Challenges 

My first challenge was to give up my former profession (I was Physical Therapist) and work exclusively as Health and Wellness Coach. 
The second one was to be consistent on YouTube and Facebook to attract clients and the third challenge was to focus only in my target market.
In the beginning, I felt alone and weak sometimes. But with discipline, courage, and good advice from experts it was easier to overcome the challenges. 
I am currently getting support in a Master Mind Group and this has been a turning point for me. 
Sharing my ideas and receiving advice from more experienced entrepreneurs has allowed me to make better decisions and avoid many mistakes in my business. 

How my Business Has Grown

I have been in this business for one year and it was very different than I expected. 
I dreamed that clients would easily come to me just because I am a very good professional. Well, I discovered that my effort and persistence are the best ingredients to have clients. 
Having my business has taught me to be strategist and to be patient. Success is coming through consistent work.

Typical Client Outcomes

 Almost all of my clients look for peace and happiness. In their minds, they were not born with these gifts. 
The main outcome for most of them through working with me is to feel they can get control of their actions and be responsible to build the life they want to have. It’s very empowering!
I'm glad every day to be Health and Wellness Coach and to help people to live better lives.

My 3 Biggest Lessons

The 3 biggest lessons I have learned are:
- Firstly, to look for partners. It is easier to go farther when we have people with us. 
- Second, I do not know the answer until I ask the question. It is good to be brave. 
- Third, being optimistic makes me more successful. 

Final Thoughts

As one of our International students, Caroline has built a powerful practice in her home country in an important and growing area of health and wellbeing – anxiety.

Caroline’s business has been built on her parallel study and personal journey. She is truly a role model to her clients and brings an integrative approach to her sessions.

Here are three things I notice about Caroline’s story:

1. Caroline is open, authentic and speaks from the heart 
Honesty and authenticity are two essential parts of building trust and rapport with clients. Caroline’s blog posts and videos clearly demonstrate these important character strengths. They are undoubtedly part of the reason for her success in online marketing.

2.        Caroline works with clients who have a similar story
She openly acknowledges her own struggles with anxiety and has built a business in this field to help people with similar challenges.
Caroline is a credible role model for people who are on this same journey.

3.         She has ongoing support with her business
A key to Caroline’s success has been seeking support from business mentors to avoid mistakes, to be consistent and to make good decisions in her business. 

To learn more about Caroline or connect with her on social media, visit:
Facebook: https://www.facebook.com/carolinesilveiraoficial
You Tube: https://www.youtube.com/c/carolinesilveira
Website:  http://www.carolinesilveira.com.br/
Instagram:  https://www.instagram.com/carolinesilveiraoficial/

Coach Profile: Rebecca Hannan


Coach Profile Rebecca Hannan

About Rebecca

Hi, I’m Rebecca owner of Kaizen Wellness. I operate my coaching business under my own personal brand name, Rebecca Hannan.

As a coach, I challenge my clients to dream big, and I motivate, guide and nudge you towards being your best self.

I do this by asking great questions, helping you to find out what lights you up and what’s important to you. Together we uncover ways for you to play to your strengths and find the why behind your goals so that you can achieve your most ambitious goals.

Getting Started in Business

I started my business before I did the wellness coaches training.

I had just completed a 135km ultra marathon run in 24 hours. During my training I was working in real estate, I got an injury and had to change my training tactic.

One day when I was doing a deep-water training session I recall thinking “what the hell am I still doing working in a job I’m not passionate about when I’ve invested 20+ years of my life working in an industry I love heart and soul?”

So, while I was in Bali recovering from my run, I set up Kaizen Wellness. My original plan was to go back into the Health and Fitness industry and have the Wellness Coaching as a branch of that.

I’ve always wanted to be a speaker so after I completed Wellness Coaching Australia’s Level 2 training and did some speaking courses, and discovered I loved that.

My business is 18 months young, I got my first client when I was doing my Level 2 training, by attending a women’s circle.

Real Estate taught me how to sell myself and network so I joined speaking groups, chamber of commerce, Holistic practitioners groups and many Facebook groups.

Because of my speaking skills I was asked to be the vice president of the local Chamber of commerce and become a committee member of a Holistic Health Practitioner network.

These groups have helped me build my profile. We live in Margaret River, it’s a small community, I’m a passionate advocate for healthy communities so I also volunteered at the local high school mentoring students which led onto me setting up and establishing a Cape challenge for the Senior school engagement program SSEP.

The program was an enormous success and we are working on it becoming an endorsed program. (This program is a paid program although I don’t charge my usual fee for it as its part of my “for purpose” work).

My Niche

My target market is middle to senior management, corporate teams and individuals. I also have quite a few solopreneurs that come to me for coaching.

I’m very process driven and the people that come to me are enjoy this aspect of my coaching.

I love working with motivated people that challenge me as much as I challenge them. They’re intelligent people that want results – because they’re high achievers it keeps me aiming high and working hard at becoming the very best I can be.   

Start-up Challenges 

At first, starting out was really challenging, frustrating and required lots of hard personal work on myself.

I had to work really hard at getting over myself and out of my own way and owning what I do.

I was working towards what I’m doing now 10 years ago when I closed my fitness business.

But I was full of fear starting out on my own again and found it very difficult to explain what I do. People get real estate, personal training and group fitness. Coaching is more challenging to explain.

I am part of a speaking group where there are highly experienced speakers and coaches.

When they would ask me what my area of expertise was at first, I would bumble my way through. After each meeting I would drive 3 hours home and practice what I would say, listen to podcasts and listen very carefully to how they explained what they did.

Then finally the penny dropped…….after many months and a few tears of frustration!

I stuck with it because it’s been a dream for so long and the thought of going back to my career in real estate left me running for the hills 😊  

Another initial challenge was getting my pricing to a point where I am attracting the right clients – learning that my fee is a filter for who I want to work with.

How I Stay Focused

Coach Profile Rebecca Hannan


I get heaps of help!

I’ve invested heavily in myself this year, for the first 6 months I worked fortnightly with a business coach whose expertise is in Marketing. She helped me to get really clear on what I wanted my brand to represent and my target market.

She is also a speaker and helped me with the first version of my signature story.

I spoke at the International Womens' Day in Margaret River and from that I landed my first corporate coaching program and 3 women signed up to do my coaching programs.

After 6 months I started working with another coach as I wanted to fine tune my signature story and my elevator pitch as it was very salesy, and I’ve decided I don’t want my brand to represent that. I’ve now fine-tuned my signature story and my elevator pitch and they both feel like a fab fit for me.

I’ve designed 4 workshops – of which I’ve only delivered 2 of them so far. The second I launched yesterday. YAY!

I’ve decided to be part of a Mastermind group this year with speakers that I have become friends with. They are highly regarded speakers, play big and will keep me pushing forward.

How my Business Has Grown

Lots!

I have a regular monthly segment on the ABC South West radio, I plan to tour with my workshops next year and would like to host a retreat.

I want to do more keynote speaking next year so I’ve worked hard at establishing relationships with companies and people that can help me with that.

I am on target for achieving the goals I set myself at the beginning of this year.

I got more speaking opportunities than I anticipated and didn’t expect to have a segment on the radio. That came from being brave and willing to share a personal story about myself on air.

The friendships I’ve formed with my new speaking friends is way beyond my expectations. They are so supportive, willing to share their expertise, advice and ideas generously.

Typical Client Outcomes 

Most of my clients say that once the tangled web of confusion is lifted there is a logical sequence on ways to do things that they make work for them.

They feel empowered and inspired to take ownership for wellbeing and life choices. So they can face life’s challenges with confidence and start to understand that self-care and self-love is not selfish. It’s an act of love for those around you.

In my workshops one of the common themes that participants come away with is a sense of “what I’m feeling is normal and there are ways to manage that and change negative thinking patterns to become more empowered.”

This, combined with a seeing new friendships form, is the part that I love.

My 3 Biggest Lessons

The 3 biggest lessons I have learned are:

  • Hang out with people that are more successful, better than you and have an abundance mindset vs scarcity. They’re generous with their advice, knowledge, help and want to see you succeed.
  • Be brave, get over yourself and out of your own way on the other side of your fears and self-doubt is your greatest success.
  • Own who you are and what you do, when you say what you do with confidence people believe in you and your abilities.

Final Thoughts

It has been a gift to see Rebecca grown and shine since she completed her training….and reading her story made me want to hire her as a coach!

Seeing how things have evolved through Rebecca’s story, I noticed a few things.

That just goes to show the power of a really clear, strong brand and message, and how compelling and attractive it is when you use powerful language in your marketing.

1.         Rebecca is determined – and honest

Rebecca has the mental strength and agility to work through the challenges but in an honest, self-reflective way.

2.         She educates herself and seeks help to help build her brand

Rebecca clearly loves learning and personal growth, and credits her success to the amazing people she’s worked with.

It seems as though her work with speaking has created a powerful shift in her business.

3.         Rebecca has put herself out there

Reading her story, it’s clear that Rebecca has done everything she could to actively network and meet as many people as possible, to build connections, establish a profile and start attracting the right kind of leads.

She’s done this even in the very beginning when she was unclear on her message and offering – she persisted, learned and grew.

What an amazing story!

If you want to learn more about coaching career opportunities, register for our free information session on 30/11/17.

To learn more about Rebecca or connect with her on social media, visit:

Facebook:  https://business.facebook.com/coach.rebecca.hannan/

LinkedIn:  www.linkedin.com/in/rebeccahannan

Website:  www.rebeccahannan.com

Instagram:  https://www.instagram.com/rebecca.hannan/

YouTube:  https://www.youtube.com/channel/UCwP9BatX6zdd-Am66R4y4eQ?view_as=public

Coach Profile: Narelle King



This month, we’re profiling Narelle King, owner of www.simplyhappy.com.au.

About Narelle

Hi, I’m Narelle I am a mum to two young children, I have a background in education specialising in Physical Education and Social Emotional Learning and I am also a Wellness Coach for Simply Happy.

I help mums prioritise what’s important in their lives so that they can be a more focused, happier mum.

I have a face-to-face program the Mums’ Reboot Program, monthly months Mums Catch-ups and affordable individual one-on-one coaching over the phone at a time that best suits you.

Getting Started in Business

I started my business in January 2017 after finishing level 3 in December 2016.

The first steps were writing a really simple business plan with my vision for my business, stating who my target market was going to be and working out what my unique selling points were.

Social media was my first place to start promoting my business Simply Happy. 

My first version of my website was in May 2017 with a second version launching in September 2017.

I had no experience in marketing at all. I joined various Facebook groups, listened to a lot of business podcasts, read a lot of books, completed a 10-week business/marketing course, digital marketing course, Keeping Video Real course and a FB ads course. 

Finally, I joined a Mastermind for the past 6 months for support, inspiration and motivation.

My Niche

My ideal client is a mum between the ages of 30-45 years with children that are primary school aged.

She has a sense of humour, is respectful, kind maybe just a little too generous with her time and likes to learn new things. She gets overwhelmed by everything she thinks she has to do and finds it hard to prioritise things in her life.

I enjoy working with these women because I was the same as them only a few years ago before I took steps to become a Wellness Coach.

Start-up Challenges 

My challenges this year are tech issues with developing a website, landing pages, FB ads, building an email list and getting engagement on social media through perfecting my copy writing skills.

Being part of a few business groups on Facebook helped with the tech issues.

Enrolling in courses paid and free helped with my knowledge.

How I Stay Focused

The support and encouragement from my Mastermind group has been enormous. They have also encouraged me to set up process now for when my business grows. 

Finally, my husband and my two children have allowed me space and time to grow my business.

There have been long hours spent watching videos on how to do things, scheduling social media content and writing and developing blogs and opt ins for my website. 

How my Business Has Grown

I have a four-week face-to-face group coaching program Mums’ Reboot Program that I have run each term.

I am going to be developing a version of it to put online.

I also have a monthly catch-up with the mums that completed the face-to-face program. I also offer one-on-one coaching for 6 weeks and for a 3 months period.

I also have a physical product a removable decal sticker to help motivate and inspire the mums I work with.

Typical Client Outcomes 

My clients are now prioritising what’s really important to them and have taken steps to improve their life through exercise, nutrition, self-care and career changes.

They are now more focused on how simple life can be, energised, motivated and they prioritise what is really important.

My 3 Biggest Lessons

The 3 biggest lessons I have learned in the past 12 months since starting Simply Happy are:

  1. Just start because the best way to learn anything is by trying.

You don’t need a website to start. I would even just get a really basic two pages to begin. As you grow you will realise what you really need and want. Building an email list is the number 1 thing you need to do otherwise you have no-one to sell to.

  2. Follow your strengths when deciding who to target your business to.

It is so much easier to find content and write copy when you understand what your target market need and want. You don’t need to attract everyone.

 3. The more groups and people you talk to about your business the more opportunities will open up to you. 

This is both online and in your local community.

Final Thoughts

I’ve been following Narelle’s journey over the past 10 months. Here’s what’s really clear to me.

1.         Narelle is determined 
If Narelle is afraid, or lacking in confidence, it doesn’t show on the outside. She gives things a good go, and if they don’t work, she tries something else.

2.         She educates herself, one step at a time, to build her business 
Narelle’s focus on continual learning and reaching out for help have helped her master each step of her business and its growth, including using technology.

She also doesn’t allow fear to keep her stuck – she reaches out for help/support/education from people she respects and trusts.

3.         Narelle learns from experience
One (of the many) things that Narelle does really well is to collect and collate client feedback, and use that to continually tweak her marketing and refine her programs and offers. 

This means she is always speaking her ideal clients’ language and meeting their needs. Simple and effective!

To learn more about Narelle or connect with her on social media, visit:

Website: www.simplyhappy.com.au        

Email: narelle@simplyhappy.com.au    

Linkedin Profile URL: https://www.linkedin.com/in/narelle-king-15024644/

Facebook Page URL: https://www.facebook.com/simplyhappywellnesscoaching

Twitter profile URL: https://twitter.com/simplyhappy_1

Instagram URL: https://www.instagram.com/simplyhappy_1/


 

Coach Profile: Miranda Wageman




People often ask how our busy coach graduates achieved success in their coaching business.

Here’s the business journey of Miranda Wageman, owner of Sum of One – Holistic Wellness Coaching for Fitness and Health.

About Miranda

My name is Miranda Wageman and I help people get out of pain and into life. 

I help people be strong, active and mobile, through gaining control of their lifestyle habits and carrying through with their goals. 

I used to be a graphic designer and I have a BA (Hons) in Chinese. These days, I am a Wellness Coach, fitness instructor and Pilates instructor. 

Getting Started in Business

In 2015, I was in the process of starting my own business and wasn't sure what to call myself or what direction to go into - I knew it had to be more than just being a PT or fitness instructor. 

I found WCA, and that was the missing link for me - it gave me an edge over other PTs, and a focus of where I wanted to go with my business. This helped me develop my business materials as well. 

Since then, I've been steadily chipping away at building my business and fine tuning my services.  
 
Initially I started my business just with exercise classes – my niche is seniors as well as Pilates (all age groups). 

I subsequently picked up a few private clients, and then a few coaching clients and secured a number of government grants in my first year. This was a great financial help as it gave me a consistent income and allowed me to set myself up with equipment. 

I engaged Melanie (from WCA) as a business coach for a number of sessions to help get clarity of what I wanted to do and how to go about it. 

My Niche

It was pretty clear from the start that my niche would be seniors. I love working with them as they are honest and are willing to work hard at improving themselves. 

When they decide to do something, they do it, and stick with it - and are willing to pay. 

They are also (sometimes brutally) honest in their feedback, which I see as a good tool to fine tune my services further. 


Having said that, I am getting more younger clients too which is interesting.

Start-up Challenges 

My initial challenges with my business were actually getting started - and believing I'm good enough to work as a coach. 

I had a lot of fears to begin with – all the usual things, like:

“what if I set up classes and no one turns up?”

“what if people don't pay?”

“what if they don't like me?”

Plus, I live in a small rural community, and competition is fierce. People don't always fight fair and it has at times been difficult to be the better person and distance myself from petty squabbling when unjust comments were publicly made. 
 
Running your own business and having to be fully dependent on yourself for the next pay cheque can feel daunting, lonely and isolating. 

How I Stay Focused

Whenever I feel flat or doubt myself, I make an action list to go through (sometimes marketing, sometimes reconnecting with people or posting information, doing research on different classes). 

This gets me out of the blues and reminds me that I must be effective, as my reputation is growing and my classes are well attended. 

I remind myself that people like coming to me, they like my style and they like my classes. 


The consistent feedback on my coaching style is that people see me as a trustworthy friend they can confide in. This is also reflected in how many people stay with me, both private and in class situations. 

Word of mouth seems to be my best friend. And always, always I make sure that I do my own workouts too and maintain my own health so I don't burn out or lose enthusiasm.

How my Business Has Grown

In the past 3 years, I've increased my classes, and also, my number of clients. 

I've been rigorous in cutting out anything that doesn't make enough money - it sounds awful, but I have to make a living out of this. 

I'm getting more enquiries, and I've recently been contracted by a large organisation to work specifically with seniors - initially running strength based programs, but they are interested in exploring my other skills (even extending to their staff) - and they are willing and able to pay. 

Typical Client Outcomes 

Because I still primarily work in the fitness industry, the main feedback I get is about increased strength, ability to continue doing ordinary things, increased energy and confidence, people enjoy my teaching and they come for the social aspect as much as the physical aspect. 

Private clients have a range of issues - post accident rehab, changing food habits. 

Typically, the clients I work with seem inspired to try more, and dare to take more risks. That is, they build self-confidence, self-efficacy and a belief in themselves that was not there before.

They realise there are different ways of looking at things, so if they are stuck, they see new options. 

I think that builds their confidence which of course affects all parts of your life. 

They seem to find their mojo again :) 
 

My 3 Biggest Lessons

The three biggest lessons I’d share with other coaches starting out are:

1. Keep going - one foot in front of the other.

2. Stay positive (you're worth it!!) and focus on all the people who think the sun shines out of your a**e :) There are usually more than you think.

3. Life is full of options and choices - if one thing doesn't work, try another. 

Final Thoughts

Thanks Miranda for providing the material for this profile. 

Having worked with Miranda in 2015/16, I wanted to finish with my perspective on how she is building a successful coaching business.

1. She brings her strengths into the development and growth of her business. 

Her persistence, resourcefulness, positive attitude and creativity have allowed her to come up with some awesome and authentic promotional strategies. 

2. She’s used bought her creativity and resourcefulness into her marketing

After Miranda identified her ideal client and elevator pitch, I noticed something switch inside her. She asked some talented people to help her develop a promotional video (you tube in the links below) and they agreed…but ended up being mostly too busy to help. So Miranda drew on her resourcefulness and created the video herself – her own music, videos and photos – and it works beautifully.

3. Miranda shares her authentic self with her clients

Miranda’s not someone who uses corporate, ‘them and us’ speak. Her authentic zest, enthusiasm and genuine compassion for people really shine through – and those things are her best marketing tools. 

4. She knows that meeting people every week is an essential part of marketing

Early on, Miranda went out and met new people each week using a structured plan. They were potential clients, potential JV’s, other practitioners, hospital staff, you name it she was there. 

When we chatted for this profile recently, it was interesting to map where her current client base came from.

There were those handful of people - clients and professional relationships - who were what I call “your Tupperware ladies”. That is, they’re very well networked, have fingers in lots of pies, and consistently tell EVERYBODY how great Miranda is.

Once you get that sort of momentum, word of mouth referral carries you through. 

To learn more about Miranda or connect with her on social media, visit:


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