Wellness Coaching Australia's Blog

Coach Profile: Wendy Trevarthen


One of our coaching graduates who is making real headway is Wendy Trevarthen, from Healthy Options Now.

Wendy is a nurse and has since attained several other qualifications to move into the wellness space and enhance her service offering.
Wendy's qualifications:  Bachelor of Health Science (Nursing), Post Graduate Certificate in Cancer Nursing, Certificate 4 Personal Training, Level 3 Wellness Coaching WCA.


What is your business all about?

I enable MidLifers to find their Mojo by gaining clarity around their mindset, nutrition and movement. 
Having worked in nursing for many years, I saw numerous women who were busy at work and supporting others, then reaching midlife and realising that they needed to make more time for their own health and wellbeing.
A lot of changes happen at this stage in life. We question what we want and we start looking ahead to work out how to deal with the health challenges that may come up.
I love working with people in this area as we really ‘get’ each other and I enjoy helping these people to set and achieve goals that boost their physical and mental health.

Getting Started in Business

I had a pre-existing personal training and group fitness business prior to finishing my level 3 coaching course. I entered the level 2 course as a CPD requirement for my Certificate 4 in Fitness, and found it complemented my nursing career so well that I wanted to go on to do Level 3, mid 2017.
While I was doing my Level 3 Coaching, I also completed the Passion to Profit course (WCA), as I wanted to learn more about expanding my business and setting up systems and processes. 
The course was invaluable and I had to review everything that I had done to date. I am still referring to the work done during this course.
I have also now authored my first book “MidLife Mojo. You are 50, Cut the Crap” and have enlisted other business mentors, and networked widely both face to face and online.
After completing Level 3, I got engagement from my existing clients and offered them a 1:1 package following on from their fitness goals. From there word of mouth referrals came through, and I improved my profile through social media, and stayed connected with my local community groups. 
I also joined with local Networking groups, commenced public speaking last year following the publication of my first book, and have recently been interviewed on radio. 
I know compliment my 1:1 session with an 8-week program, which I am looking to move online this year. 

My Niche

MidLifers particularly busy women, (45-60, or biologically equivalent) who are having challenges with their health, or they perceived that their future health may be compromised with the lifestyle they are leading at present. 
I love working with this group, as I relate well with them, and seem to ‘talk’ their language. 
Having survived many of the issues that they are living, they trust me, and open up more easily about themselves. I get a fantastic sense of pride when they achieve their predetermined goals, and also when they accomplish new ones along the way as a by-product of their work.

Start-up Challenges

The main challenge was facing my own fears around being confident with my coaching skills. 
Even though I had been nursing for over 25 years, I found a vast difference to teaching someone about health conditions and treatment to coaching them towards being self-empowered to take control of their own destiny. 
I am a great believer myself in following someone who knows and lives their talk, and for me I have always found it easy to become distracted with my own health goals. Staying accountable for myself has been one of the stumbling blocks that I have had to work through, in order to maintain trust with my clients. 
Going through this process was hard. I felt vulnerable, and also felt that I had to shift this vulnerability emotion into focussing on the client’s pain points, and helping them achieve their goals, and not my own. 
I get great energy from helping others and seeing their successes.  The energy from this experience is what I aim for, to see the clients’ self-confidence soar, and the expressions on their faces when we reflect on their journey and see how far they have come.  

How my business has grown

My business is currently shifting from 1:1 to a mixture of 1:1 and 1:many with online strategies. 
My clients fed back to me that they wanted a more time efficient way of receiving coaching, and within this online world, they suggested to me to move into this reality. So, this is what I am doing at present. 
Exploring the different ways that this can be done is fun, and expands the funnel where location is no longer a restriction. 
I expect this to take a fair bit of preparation work, and my expectations are that I need to convey a point of difference out there to my unique clients. 
I feel that once that this is done, my time freedom will be a greater, and that once it is set up, that it will be relatively straight forward to review and update. 
My clients often achieve far greater outcomes than what they come into the sessions expecting. It’s the confidence, and side health issues that improve as a result. It affects their lives by having a domino effect on their immediate family and close circle of friends. They report that they have a ripple effect of influence around them. 

My 3 big lessons

In the last 4 years I have learned how listen more, to myself, to my clients and to my business mentors and colleagues. 
What I think my clients need does necessarily equate to what their pain points are, and their best journey forward. 
I picked my business name in the beginning as Healthy Options Now, and this has been so appropriate, as it fosters a sense of making healthier options, today, not tomorrow, not next week, but today. I have not needed to change this as it is still relevant. 

Final Thoughts

Wendy is a determined person and I am enjoying seeing Wendy’s success as a result of her consistent online presence.
Like many of our other graduate coaches, Wendy has some traits that have helped her to succeed:

1. Wendy is persistent
Wendy has simply worked out what to do, and consistently showed up to do the work. That applies to everything she’s done, from study, to learning about business, to developing an online presence, to writing her book. Persistence pays; Wendy is becoming known, liked and trusted.

2. She is honest
If you’ve ever spoken with Wendy, you’ll know that she is honest with others and with herself. Honesty is a great trait for an entrepreneur to have; it conveys authenticity and garners respect.

3. She has been willing to ask for help.
At every step of the way, Wendy has sought help to learn how to do certain things in her business and marketing. This has helped her to walk a straight line from graduation to a growing business, without wasting time and energy along the way.

Wendy is an inspiration and an emerging leader in the health and wellness coaching industry.

To learn more about Wendy or connect with her on social media, visit her:

Working with the National Disability Insurance Scheme framework


Are you a certified Health and Wellness Coach who:

  • Has experience with, OR wants to work with, disabled people?
  • Is willing to network with local allied health professionals?
  • Is happy to work for a set hourly rate?
  • Is fairly good at working in a structured and organised way?
If so, there's a good chance that you can be paid to work as a coach within the National Disability Insurance Scheme (NDIS) framework.
This blog explains how it works, what the fee pre-requisites are, and how to apply.

Overview of NDIS process

Very simply, the NDIS supports people by way of funding if they have a permanent and significant disability that affects their ability to take part in everyday activities.

They may access NDIS funding if they:
  • have a permanent disability that limits participation in everyday activities 
  • are aged less than 65 when they first access the scheme 
  • Are an Australian citizen, live in Australia and hold a permanent visa or hold a Protected Special Category Visa.
Once an application for funding has been lodged, the NDIS: 
  • considers their existing support and how well it’s working (could include family, friend support);
  • looks at the person’s needs and goals, then identifies any gaps in existing services; 
  • works out if existing support networks (family, friends, other) can fill those gaps; and
  • fund reasonable and necessary supports to help the disabled person achieve their goals.
These ‘supports’ (services) being funded by the NDIS can be broad or specific and may include therapies, equipment, home modifications, mobility equipment, taking part in community activities or assistance with employment. 
Once appropriate services are identified, a tailored plan is created for the individual, considering their needs and goals.

Creating a Plan for Funding

Here is an overview of how it works.

The tailored plan is developed by either:
  • the NDIS governing body (either Uniting, St Vincent De Paul) or 
  • a contracted NDIS planner (an individual contractor or an Agency like the Disability Trust). 

  • The services and service providers are approved and allocated by the planner. 
  • Once funding is allocated, the service providers are formally approached by either the disabled individual or their planning coordinator/consultant; 
  • The plan (delivery of services) is implemented by the person, their family and sometimes a support coordinator, and is reviewed and revised annually.

The overarching aim of these plans is that the disabled individual becomes more capable and competent over time and their needs for services change and/or diminish.
Service providers can be registered with NDIS, or not (more on that later).

NDIS Service Categories

Professional services that are covered by the NDIS fall into one of three broad areas:
  • CORE SUPPORTS – which enable the individual to complete activities of daily living and work towards their goals and objectives. 
  • CAPITAL SUPPORTS – an investment such as technology, equipment and home or vehicle modifications, capital costs (e.g. Specialist Disability Accommodation). 
  • CAPACITY BUILDING – includes support that enables a participant to build their independence and skills. 
Health and Wellness Coaches may be eligible to provide services under the specific categories within the Core and Capacity Building areas:
  • Core Supports: 1.04 Assistance with Social and Community Participation
This could include paying for after school care, vacation care or a training course or camp.
  • Capacity Building: 3.07. Coordination of support
This is more of an administrative role, where the service provider helps to coordinate the booking of and interaction with various service providers outlined in the individual’s plan.  
  • Capacity Building: 3.09 Increased Social and Community Participation
This item covers tuition fees, art classes, sports coaching, camps or groups that build a person’s relationship and other skills and independence.
  • Capacity Building: 3.11 Improved relationships 
This item is more for experienced degree-qualified professionals (e.g. psychologists) who work to reduce or eliminate behaviours of concern. There may be an opportunity for Health and Wellness Coaches to help build individual social skills. 
  • Capacity Building: 3.12 Improved health and wellbeing
This includes all activities to support and maintain wellbeing such as personal training, exercise physiology, exercise, health diets and dietetic. Service providers in this category are typically qualified as a personal trainer, exercise physiologist or dietician. 
  • Capacity Building: 3.14 Improved life choices
There are several areas within this category that may be relevant for Health and Wellness Coaches, within Planning and Plan Management (that is, their own NDIS plan), or Therapy Services.
There are many ‘line items’ within each category and the full list is available on the NDIS website.

As you can see, there is no necessity to have a Health-related qualification for some of these items. For example, if you're not a personal trainer or a nutritionist, you can still work with NDIS clients in areas such as community participation, relationships, planning or plan management support and coordinating support.
 

Fund Management and Service Providers

The NDIS funding for a disabled person is managed in one of three ways. It is either:
  • NDIS managed – the NDIS pays service providers, and they must be approved, NDIS-registered providers
  • Agency managed – An NDIS agency like Workability or the Disability Trust pays service providers, and funding is available to either registered NDIS OR unregistered providers
  • Self-managed – the individual, their carer or their family pays service providers, and funding is available to either registered NDIS OR unregistered providers.
In any of these situations, the person who manages and distributes NDIS funding for a disabled person takes responsibility for the individuals choice of provider, according to which services have been approved in the plan. 

The criteria for choosing a service and service provider are that they must be:
  • Safe
  • Allowed within the NDIS framework
  • A competent person and provider
  • They can't be a member of the individual’s family
They may only want to use NDIS-registered providers, or may only want to use providers with specific qualifications or experience.

Pay rates

The pay rate you receive as a NDIS service provider (registered or unregistered) depends on: 
  • whether the client has low, standard or high intensity needs
  • the service category chosen, and 
  • your qualifications.
Pay rates start at $42.79 per hour, and may range up to $92.53 per hour for different services categories and/or working on weekends or public holidays.
Degree-qualified coaches (e.g. exercise physiologists) may earn up to $143 per hour depending on the service.

How Providers Get Work

While you don’t have to register as a provider, it certainly gives you a better chance of being chosen to provide services, because you: 
  • can advertise yourself as a registered provider
  • are eligible for all levels of funding management (from NDIS-managed to personally managed plans).
  • will be listed on the NDIS website as a registered provider. 
Whether approved or not, service providers may be approached by disabled individuals, the NDIS, or a support coordinator or agency to provide services. 

But at the end of the day, the more people in the industry that you know, the more likely you will be chosen to support someone. 

That means your best chance is to get out there and network! 

Find out who your local disability service providers and agencies are, meet them and introduce yourself. Let them know what you can do and how you could provide support in a positive and empowering way.

Considerations

As you can tell, the NDIS is fairly complicated and there is an application process to go through.
There is another consideration, too.

Mental health issues are often a comorbidity with disability. 
It means you may be dealing with individuals in complex situations and with complex needs. You may need to coordinate with other providers and be available at odd hours. 
You would probably need to be fairly clear on the boundaries of your role, and to communicate those boundaries clearly from the beginning.

Application Process

Are you interested in becoming a registered provider?
Click here to learn more and start the application process!

How to Advertise Coaching and Attract New Clients


A lot of coaches ask me how to get new clients. 

When you start a business, you know that clients are your absolute lifeblood – they are essential to your success.

But when you’re starting out, or if you have an existing business, you aren’t really sure what to say, or how to say it. 

You think you don’t know how to get clients in, without sounding salesy.

Just like coaching, the secret to getting new clients and explaining coaching is less about you, and more about the client. 

Let's explore what this means, and how to get it right.

Put yourself in the client’s shoes for a moment.

Scenario 1

Imagine yourself as a client walking into a fitness centre.

You are there for exercise, but as you walk through the doors, you see a poster advertising “Health and Wellness Coaching”.

You wonder what it is, what that means. 

Then the thought is lost as you walk past and continue the conversation with your friends.

Scenario 2

Imagine yourself walking into your favourite organic food shop, past the notice board.

You see a poster advertising a Health and Wellness Coach (or a Health and Wellness Talk).

You have a vague interest, but it doesn’t really mean much to you. 

Is this like a personal trainer? Is this person going to tell me what to do? What is it?

Your questions aren’t answered by the poster, so you keep walking and it slips your mind.


In both cases the problems are:

  • you have NO IDEA how a coach can help you
  • the outcomes you will from working with a coach are unclear.
The advertising did not communicate what coaching is, how a coach can help, and the outcomes that coaching can deliver.

Let's look at those things.

How a Coach Can Help

It's critically important that you have a short spiel that rolls off the tongue, explaining what you do and who you help.

Here's how to get that statement right.

Fact: people know they need or want to do certain things – like eat better, exercise more regularly, manage stress or boost energy.

But you are not necessarily offering them that specific service showing them WHAT to do – e.g. exercise, diet, meditation.

A coach can help you get over the hump of changing habits in a specific area, by helping working with them on HOW they can adopt and be consistent with healthier habits, in a way that aligns with them, their beliefs and their commitments and lifestyle.

A way to introduce coaching could be as simple as this:


"You know how people know they need to exercise or eat better, but they don’t actually DO IT? That’s where coaching fits in.

Coaches help you to develop your own unique plan to get motivated, organised, create a plan, build confidence and find your own way to develop healthier habits that you can ACTUALLY stick to."


How do you Advertise Coaching?

Unfortunately, marketers have conditioned people to notice outcomes and benefits.

Knowing how to explain coaching is important, but it may not be compelling and 'sexy.'

As a coach, that means you have to be able to create the desired outcome or end point that your stuck client is looking to achieve.

Normally, getting in front of people (live, or on the phone) is the best way to communicate the value of coaching.

To get to THAT point, you often need to advertise a workshop, free session or low cost session to give them a taste.

And to get to THAT point, you need a compelling advertisement.

The BEST way to advertise coaching is to use the exact words that your client uses, to describe the challenge they face, and their biggest desired outcome. 

That demonstrates that you understand them, so they feel connection and rapport, have hope that you can help, and are interested to know more.

Hints and Tips for Advertising

  • Advertising copy and images is best to focus on the desired outcome.
  • Website copy needs to talk about the problem, then the vision of how they’d rather be.
  • Workshops, webinars or seminars should take attendees through a 3 – 5 step process (simple steps) to start moving from the problem to the vision.
  • Advertising always uses the exact words, and communicates the exact feelings, that your client has.
  • Note that different demographics use different language – hence the value of narrowing down to serve a niche
  • The best way to get your wording right is to pretend you are the client and struggling with their issue. What would you be looking for? What search terms would you use?

Examples

Let’s say you help mothers of primary school kids who are always busy and overwhelmed with no time for themselves and guilt about not doing enough for their kids.

You might run a workshop or offer an introductory session to introduce them to the concept of coaching and how you can help them.

Catchy titles for your workshop or session might include:

  • How to be a Calm, Happy and Organised Mum
  • 3 Steps to Creating a Foolproof Schedule for a Peaceful Household
  • From Harrowed to Happy – One Mum’s Success
  • How to Create More Connected Families

You can see that each of these titles talks about a positive outcome.

Using numbers is psychologically attractive to most people, especially women, according to marketing guru Neil Patel.

Notice also that the outcomes may not be immediately obvious.

Your logical mind might think the mother wants to be more calm….but a deeper coaching conversation might reveal the layers below that as being happier, more connected, sleeping better, finding time for herself.

The precise wording for your attractive advertising is best elicited through: 

  • interviews, 
  • ‘sneaky coaching’ with friends, 
  • listening to live conversations, or 
  • through coaching your own clients and listening to their words in vision and regular sessions.

Summing it Up

The value of coaching is communicated through feelings and emotions that your clients recognise in themselves.

People need to understand how coaching can help them in the context of their own specific lives and struggles.

Better still, if you can articulate what their fears, frustrations and desires are, using their own language, people will build trust and rapport, and be more likely to take the first steps toward working with you.

Often, the true value of coaching starts with your ability to communicate that you deeply ‘get’ your  client and what they’re struggling with.

Creating that connection, trust and rapport is the essential first step to attracting loyal, committed clients. 


Need help to connect with the right clients, in the right way, using the right words? 

You may like to attend the next free information session for Passion to Profit; a 6-month business building program for coaches to help you craft a unique, successful and profitable coaching business. 

Click here for more information.



Power of Meaning, Pillar of Belonging Part 4: Transcendence


The fourth pillar of meaning that Emily Smith refers to is that of “transcendence” which comes from the word “transcend”, or “go beyond”.  ‘Go beyond what?”, we might ask.  The sense of going beyond our everyday world to a higher reality is what transcendence is all about.  
But how can that give a deeper sense of meaning to our seemingly trivial lives?

You would expect the opposite. Yet it works the other way.

Imagine looking at a sunset, imagine meditating for hours at a time, imagine looking down on earth from a spaceship. What those experiences all have in common is that we are faced with something bigger than ourselves that creates a sense of insignificance and this feeling can transform us!

How does this happen?

In two ways.  First, our sense of self tends to disappear and along with it all the petty worries and wishes. Secondly, we get a feeling of being deeply connected with other people and everything else in our world. This experience can help us get a greater sense of meaning and promote a state of peace and wellbeing.

This should come as no surprise to health and wellness coaches who instinctively now that time spent in nature is somehow more valuable than perhaps time spent working out in a crowded gym. Mindfulness meditation come directly from this understanding and works in the same way.

But back to nature. If you needed any evidence of the benefits of nature, consider this.  A study had students outdoors in two groups. One group spent one minute staring at the huge trees that were part of the environment, and the other spent one minute staring at a tall building nearby. They had no idea what the study was about. After this time, a researcher approached them with a questionnaire and “accidentally” dropped a box of pens. The group who had stared at the trees showed much greater willingness to help pick up the pens, than the group who stared at the building. The conclusion? Nature created a reduced feeling of self-importance and made that group more generous towards others.  


How do we use this in our work?  Keep encouraging our clients to experience and savour the wonders of the world!

REFERENCE

Emily Esfahani Smith, The Power of Meaning


Power of Meaning, Pillar of Belonging Part 3: Helping Clients tell their Stories





















Still on the topic of “meaning”, the next important privilege that coaches have is to help a client tell their story - as it relates to their sense of emotional, physical and perhaps spiritual wellness, and this is often affected by what has gone before.  

At some point, we will all endure hardship and tough times. Some more than others. The story that we create around what has happened will greatly influence how we make sense of the world, and ultimately, how we create our lives. Often the toughest events can alter a person in some significant way and put them on a different and perhaps better path. So it’s not what happens to us but how we interpret what happens to us that counts, and we have the power to change this.

People who have endured loss or trauma may choose to avoid thinking about that loss, but to grow we need to come to terms with the way our life has turned out. The wonderful thing about “story-telling” is that even fiction can help us cope with our experiences. By reading we can gain wisdom and inspiration and learn from others’ experiences. By sharing stories, the story-tellers are not just creating meaning for themselves but helping others do so too. In this way, we can reach out and connect with others.

How does this help our coaching practice?
We often hear our clients talk about past events in a certain way, it may be dis-empowering and have a sense of keeping them stuck. By helping them re-frame their story, but looking for a different interpretation, we can help them perhaps create a more helpful meaning around it.

By telling stories of others, or our own (if appropriate), we can connect and inspire our clients. Note that the latter is only done in exceptional circumstances and we have to have a strong sense that this will be helpful to the client!

In summary, there is no such thing as “the truth” as we all remember things in different ways. If we can create a narrative around our life that helps us understand ourselves better, and if that inspires others, then the job of storytelling has been well done. Stories and storytelling shape people’s lives.


REFERENCE

Emily Esfahani Smith, The Power of Meaning


Power of Meaning, Pillar of Belonging Part 2: What creates Meaning in our lives?


Purpose and meaning are often referred to together, however, having a purpose is just part of what can create “meaning” in our lives. So how do we define “purpose”?  What does that mean exactly?  How can we become more “purposeful”?  

Emily Smith (The Power of Meaning) states that having a broad purpose helps us deal with the more “menial aspects of life”.  So although we have to spend a lot of our time just doing the mundane tasks of our daily routine, if we have a sense of what is behind that, we will be driven by a stronger sense of meaning and less likely to feel that life, well, is like a treadmill! If we’re not sure why we are doing what we’re doing – it can easily lead into depression.

Purpose needs to be defined. There are two aspects to it:
1) We are working towards a stable and far-reaching goal;
2) Somehow we are contributing to the world, in other words, we have a more meaningful purpose than just to please ourselves.

In order to fully define our purpose, we need to do a lot of self-reflection and have a great deal of self knowledge - because our purpose needs to fit our identity; our sense of who we are, what we value, what our strengths are and what is important to us.

Now don’t misunderstand this. Self knowledge does not come from spending long hours thinking about ourselves. In fact, Dr. Tasha Eurich, in his book “Insight” states that “ the more time the participants in a study spent in introspection, the less self-knowledge they had”.  He says we should start by noticing more rather than reflecting. Notice our behaviour and the results. Interestingly, he believes that questions that start with “what” can be more useful than with, “why”.  A “What’s going on for me?”, or “What would be a different way of thinking about that?”, might give more productive answers. Self awareness takes time and effort and we never stop learning. We need to avoid assuming that we know everything about ourselves and keep an open mind. 

But there is a time and place for “why” questions as we know in coaching. 

“Why is this important to me?” is an essential place to start when we are working with anyone around behaviour change.  We encourage self reflection and knowledge, particularly around identification of values. This gives a strong sense of purpose around the changes that need to be made to achieve their goals, and setting goals also creates more meaning in our lives!  

Back to purpose.  When we start to get a good sense of identity, we can then find ways of living with purpose. We may not find a “calling” but if we can find a purpose, we are on the right track. Health and wellness coaching help create meaning in peoples’ lives.


REFERENCES
Emily Esfahani Smith, The Power of Meaning
Dr. Tasha Eurich, Insight
Eric Barker, Barking up the Wrong Tree

Power of Meaning, Pillar of Belonging Part 1: Is Happiness What We Really Want?


















We often refer to happiness as the holy grail. Surely this is all we would want for our children? If only we could achieve happiness, then it wouldn’t matter about the rest (because the rest would be what was making us happy?) Isn’t this what health and wellness coaching is really all about? Helping people find happiness by living “well”? It’s not quite that simple. Physical and emotional wellness is affected by many factors, but back to the holy grail.

The trouble with happiness is, the more we chase it, the more it will elude us. Although “feeling good” may be better than feeling bad, it does not mean that we are living a “good” life. This question has been researched and debated for many decades and there is now a growing recognition that having a sense of meaning, or choosing to pursue one, ultimately allows us to live fuller – and happier lives! There are times when meaning and happiness can be at odds with each other but the former will sustain us when times are hard.

So where do we get this sense of meaning? The meaning of life has never been revealed but much work has been done to try and establish where people can find meaning. Of course the answers are endless and individual yet, like most complex factors, they fall into broad categories.

Emily Esfahni Smith has written a landmark book called The Power of Meaning and she identifies four “pillars of meaning”. We are going to look at the first:

Belonging – our close relationships which often come from our community are critical for a meaningful life. But not only do our close relationships give us this sense of wellbeing but what has been referred to as “high quality connections” is also important.  Sharing short term high quality interactions with people we love gives us a great sense of meaning but it can be just as important to share those moments with friends, acquaintances and possibly strangers. People give value to others and feel valued themselves when their interaction is empathic, caring and showing mutual regard and respect.

Letting people be seen, heard and acknowledged creates bonds. Compassion lies at the centre of the pillar of belonging. Everything we strive for in our coaching practice supports this pillar. Our very conversations can add to our client’s and our own, sense of meaning.  

So how else can we use this information to add value to our coaching?  By helping and encouraging our clients to seek out opportunities for routines and activities that allow a sense of belonging. By exercising with others, joining groups, group coaching? But also helping them recognize and appreciate where they already “belong”. Often we forget that we have communities around us that if we took the time to acknowledge and promote those communities we would help ourselves, and others!

REFERENCE
Emily Esfahani Smith, The Power of Meaning.

Coach Profile: Caroline Silveira


About Caroline

Hi, I’m Caroline de Faria Silveira. I live in Brazil and operate my coaching business under my own name, Caroline Silveira.
I am a qualified Level 3 Health and Wellness Coach, Physiotherapist and ThetaHealer. 
I help my clients learn how to be free of anxiety – it is easier and faster than you can imagine!
I help you find a new way of seeing yourself and others, and especially to perceive your body as your greatest ally. 

Getting Started in Business

I am a physiotherapist and since college we have heard this expression: the body speaks! 
But it is always linked to the idea that the body expresses what our mind thinks. Hence comes body language and all the study we can make of it. 
Even with all my experience, I began to ask myself: if the mind can transform the body, can the body transform the mind?
After going through a process of depression in the year 2014, I experienced the importance of body awareness as a fundamental part of a truly healthy lifestyle. 
Since then, I have dedicated myself to spreading the importance of integration between mind and body so that other people can have an abundant quality of life through the realization of their dreams and goals.
I started my business with a Website, a Facebook page and a YouTube Channel only. I decided to record videos twice a week and write a blog regularly as well. 
My videos on YouTube and some advertisements on Facebook brought my firsts clients.

My Niche

I work mainly with anxious people. Most of them are women, 30 to 35 years old, who suffer with insecurity, fear of future, and lack of self-esteem and self-love. 
I love to assist them to discover their strengths and abilities, to change behaviors that provoke stress and to develop new habits to improve their quality of life. 
It is incredible how they have all the answers within then. They only need help to discover it.  

Start-up Challenges 

My first challenge was to give up my former profession (I was Physical Therapist) and work exclusively as Health and Wellness Coach. 
The second one was to be consistent on YouTube and Facebook to attract clients and the third challenge was to focus only in my target market.
In the beginning, I felt alone and weak sometimes. But with discipline, courage, and good advice from experts it was easier to overcome the challenges. 
I am currently getting support in a Master Mind Group and this has been a turning point for me. 
Sharing my ideas and receiving advice from more experienced entrepreneurs has allowed me to make better decisions and avoid many mistakes in my business. 

How my Business Has Grown

I have been in this business for one year and it was very different than I expected. 
I dreamed that clients would easily come to me just because I am a very good professional. Well, I discovered that my effort and persistence are the best ingredients to have clients. 
Having my business has taught me to be strategist and to be patient. Success is coming through consistent work.

Typical Client Outcomes

 Almost all of my clients look for peace and happiness. In their minds, they were not born with these gifts. 
The main outcome for most of them through working with me is to feel they can get control of their actions and be responsible to build the life they want to have. It’s very empowering!
I'm glad every day to be Health and Wellness Coach and to help people to live better lives.

My 3 Biggest Lessons

The 3 biggest lessons I have learned are:
- Firstly, to look for partners. It is easier to go farther when we have people with us. 
- Second, I do not know the answer until I ask the question. It is good to be brave. 
- Third, being optimistic makes me more successful. 

Final Thoughts

As one of our International students, Caroline has built a powerful practice in her home country in an important and growing area of health and wellbeing – anxiety.

Caroline’s business has been built on her parallel study and personal journey. She is truly a role model to her clients and brings an integrative approach to her sessions.

Here are three things I notice about Caroline’s story:

1. Caroline is open, authentic and speaks from the heart 
Honesty and authenticity are two essential parts of building trust and rapport with clients. Caroline’s blog posts and videos clearly demonstrate these important character strengths. They are undoubtedly part of the reason for her success in online marketing.

2.        Caroline works with clients who have a similar story
She openly acknowledges her own struggles with anxiety and has built a business in this field to help people with similar challenges.
Caroline is a credible role model for people who are on this same journey.

3.         She has ongoing support with her business
A key to Caroline’s success has been seeking support from business mentors to avoid mistakes, to be consistent and to make good decisions in her business. 

To learn more about Caroline or connect with her on social media, visit:
Facebook: https://www.facebook.com/carolinesilveiraoficial
You Tube: https://www.youtube.com/c/carolinesilveira
Website:  http://www.carolinesilveira.com.br/
Instagram:  https://www.instagram.com/carolinesilveiraoficial/

Empathy - one size fits all?


Empathy – one size fits all?  
Perhaps not.

We all know what empathy means – a few definitions exist.
Here’s one. “The ability to understand the emotional makeup of other people.  Skill in treating people according to their emotional reactions”.
“Ability to read other people’s cues to their emotional and psychological states.”

There are other factors involved:
Although you may be able to see the world through the other’s eyes, you do not necessarily agree with each person’s perspective, or condone the choices they have made, but you do understand.
As coaches, having empathy is an essential skill.  It allows us to hear unvoiced questions, to anticipate needs, to help people find the right words and the right phrases to express their feelings.  You help give voice to their emotional life.

Sounds straight forward and it’s certainly a desirable strength to have. We also know that empathic people tend to do better in personal and professional relationships and certainly in the helping professions.

What else do we know?  

Empathy is closely connected to “sensing” or “intuiting.”

We know that empathy is different from sympathy which can be somewhat dis empowering as the person receiving it can feel, well, in a worse, maybe “weaker” place than the person sympathizing.  

So why can empathy still be tricky? 
Because too little or too much can cause problems. Some research has shown that there are three distinct types of empathy:
Emotional empathy
Cognitive empathy
Compassion

All three are useful at the right time. Emotional empathy is when our feelings become involved and we often find this happening when someone close to us is experiencing a strong emotion. At times in our coaching, we can verge on being too empathic and our own feelings become a little too strongly present. This can lead to emotional fatigue.

Cognitive empathy is at the other end of the scale – this is when we understand on an intellectual level what someone is feeling.  We will often say, “I understand what you are feeling”.  (Whether we do or not is sometimes questionable.)  This is the kind of empathy that would be appropriate for a health professional who needs to stay a little detached from their client in order to perform their role effectively.

Compassion – is the middle ground.  The difference here is that we want to help.  Coaching with compassion is our goal.  We feel for the person, not with the person.  It has the effect of making us want to help but not to be emotionally “impaired” which may prevent us from helping.  

So finding the right level of empathy is all important for us as health and wellness coaches.  And while we’re at it, self-compassion has its place up there with compassion for others!  If we are unkind and judgmental to ourselves, how can we possibly help others with authenticity?

Financial wellness – a new or an ignored frontier?


Life is never simple, which is why it is so interesting!  Here’s an example. Have you ever had several goals you wanted to achieve, yet at times they seem to conflict with each other?

One case of this that we hear often is from people who want to “follow their passion” (in their professional life), but also want to be financially secure.   Yet their passion may not hold the level of certainly around financial security they require.  

Of course, this applies to many of students who want to study health and wellness coaching, yet are concerned that it may not pay the bills.  When we get a dilemma like this, we can experience tension, stress and a sense of “stuckness” as we struggle with what really amounts to two conflicting values.  So how do we get round this?   We may also experience a sense of guilt or disappointment in our failure to follow our heart.  After all, surely financial “stability” should not be as important as doing what we really want do – living the professional dream?

Yet finance (or fears around lack of finance) is one of the biggest stumbling blocks when it comes to people achieving their goals.

Lea Schodel, a recent graduate, does a lot of work in the field of financial wellness.  She says,

“Money has such a large influence over our day to day lives, our sense of success and self-worth and our overall happiness and wellbeing. Our career choices, our ability to spend time with our family and friends, or to do the things we love, whether we can join a gym or practice yoga, how much we can spend on food, healthcare, self-care and other treatments, the type of neighbourhood we live in, the relationships we have and even our self-esteem are all impacted directly by our relationship with money. 

Our finances play such an integral role in our total wellbeing yet, so often they are ignored, put to one side or handed over to someone else to manage.

The elements of wellness

Image souce:  wellnessutah.com

There are many elements that comprise of our overall wellbeing: Social, Physical, Emotional., Spiritual, Environmental, Occupational, Intellectual and Financial. What is important is to recognise that there are many elements (other than diet and exercise) which contribute to or detract from total wellbeing and we cannot have total wellness unless we pay attention to and seek balance with all elements of wellbeing in our lives.

So how can we align our goals so that we achieve both a career we love and healthy finances? 
This was a question we had to address when we put together our latest training program – the Professional Certificate in Health and Wellness Coaching with Business Pathway (PCBP).  We love helping people learn to coach. And we have recognised the need for support in setting up our own business for some time. We have provided the Passion to Profit program almost as an add-on for people who finished the training and then realised they ill-equipped to actually make money from coaching.

So, we decided that we would combine all our programs and offer an inclusive “journey” that guided people along the path to becoming a proficient and effective health and wellness coach but at the same time, kept their eye on the end game – how they would make this work for them as a business.

To date, we have had a great reception to our PCBP and we can’t wait to work with the people who have enrolled at the start of this year.

View the details on our Professional Certificate program here.

We are also looking forward to Lea’s professional development webinar which she will hold later in the year when she will help our coaches learn how to “talk about the money”.  In this sense, when our clients present finance as the biggest obstacle and which we so often skirt around!  Watch this space.

You can get in touch with Lea at: lea@leaschodel.com



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