Passion to Profit Business Coaching Program

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Passion to Profit helps you develop and implement a business blueprint that brings your passion to life, via a profitable, client-centred coaching business.


Are you ready to start building your Health and Wellness Coaching business but not sure where to start? Has procrastination set in and you are not dedicating the time to make it happen? Maybe you have a business or marketing background but you are lacking the accountability to put everything together ready to launch?

Join the upcoming Passion to Profit business program where WCA Business Coach , Melanie White will coach your through 6 unique business modules over a 12 week period, designed to have you make all the key decisions you need and build your business blueprint ready to launch your business to the world!

Passion to Profit Business Coaching Program

Study Method

Guided, blended learning course

Start Date

See course delivery section for set program/workshop dates

Student Suitability

No pre-requisites

Course Fee


You’re going to develop a blueprint for a viable, client-centred business that brings your passion to life.  This course delivers traditional business and marketing knowledge with a coaching flavour, so it is much more relevant to coaching businesses. 

It’s easy to feel overwhelmed when learning new things and many coaches feel concerned about their lack of business knowledge.  But when you understand that your life experience, your strengths and personality and your coaching skills are the foundations of a successful coaching business, you will feel much more confident and ready to launch.

The good news is, we’ve done the hard work for you, drawing together recognised strategies and 20+ years of business success in one convenient, self-paced package.

Passion to Profit (“P2P”) is a 12 week blended learning course that will:

  • give you clarity on your simple, beautiful coaching business idea 
  • take you through a step-by-step process to build your coaching business (covering how and why)
  • show you how to apply coaching principles in your business planning, marketing and sales 
  • help you build confidence and competence as you build and run your business 
  • deliver learning in a way that’s relevant to your business, and
  • show you exactly how to develop a successful and profitable business.

Imagine having the understanding and clarity you need to run a successful business? 

That’s what Passion to Profit is all about!

This course is also available as an online DIY 100% Online format as well.

Why Passion to Profit?

Passion to Profit was developed by a successful Health and Wellness Coach for other coaches.

It’s therefore based in tried-and-trusted business strategies delivered by someone who has done it. PLUS, it shows you how to use your coaching tools and theory to build your business.

P2P provides clear, step-by-step instructions in key start-up areas

You’ll cover everything in a logical order, from setting your vision and ideal clients, to branding, packaging, pricing, program content, business models, marketing, generating leads, sales and systems.

P2P offers coaching-style delivery

Passion to Profit delivers content in a coaching style, prompting you to reflect, observe and ask open ended questions for each Module. This enhances your learning, understanding and action-taking.

P2P helps you strengthen your marketing and sales mindset

You need a confident and positive mindset to be able to ask for money, be seen on social media and attract the right clients. P2P will help you gain confidence and competence in your business.

Who’s It For?

About Program Developer

Melanie White

Melanie has worked with business start-ups and in buiness management, leadership and wellbeing since 1994. She helps individuals and businesses to build resilience and do business ‘their way,’ so they can have an impact in the world and change thousands of lives. Melanie has helped to launch four successful businesses across three industries including her own successful coaching business. She has helped countless graduate coaches to launch their own small businesses.

Her vision is to help people gain the clarity, structure and confidence they need to turn their passion into a profitable, sustainable business that is authentic and purposeful.


  • Bachelor of Biology (Honours)
  • NBHWC Health and Wellness Coach
  • Cert IV Training and Assessment
  • Cert IV Personal Training
  • Accredited Certificate of Nutrition

Course Delivery Methods

12 Week Live Group Blended Learning Course

This 12 week live group option is perfect for people who prefer interactive learning and peer discussion, prefer to talk through their ideas, and need more support to map out their blueprint and optionally, implement it. Live group coaching webinars and additional tutor support are included.

This supported program is for you if you:

  • Want accountability to stay on track
  • Want to be walked through the activities, step-by-step 
  • Need help to feel confident with decisions and direction
  • Like being able to ask questions, via webinar and FB group
  • Want to connect with others in the same situation


  • complete 6-module workbook, 
  • instructional videos for each module, 
  • standard business templates 
  • additional resources including recordings of previous business masterclasses
  • 6 x fortnightly live webinars and slides 
  • an interactive FB group for support 
  • 15 minute calls as needed

Course Fee: $860

DIY 100% Online version

The self-study option is perfect for people who prefer self-paced learning and have some experience with business and clients, and just need help to map out their ideas in a coaching-specific business blueprint. 

Choose the DIY option if you:

  • Prefer to work on your own
  • Like online learning (video, documents)
  • Are happy with email support as needed


  • complete workbook, 
  • lesson videos, 
  • templates and 
  • additional resources

Course Fee: $550

Request a Course Guide


12 Week Live Program

Name Date Time Location Cost
May 2024 group – Passion to Profit 27 May – 9 August 2024 07:00 pm – 08:30 pm Zoom Webinar $860.00
September 2024 group – Passion to Profit 17 September – 26 November 2024 07:00 pm – 08:30 pm Zoom Webinar $860.00
February 2025 group – Passion to Profit 25 February – 6 May 2025 07:00 pm – 08:30 pm Zoom Webinar $860.00

Online Program

There are currently no available intakes for this Course.

Frequently Asked Questions

You’ll receive an email confirmation, and closer to the event start date you will receive instructions via email with how to log into the online webinar sessions, and any course information you need to know.

You have 6 months to complete Passion to Profit. This includes 6 fortnightly webinars over 12 weeks, and then 3 additional months to complete subject assignments.

Yes. You have access to our student knowledge base to search any prior support questions that students have asked or you can directly contact our support team with your questions and they will provide direct guidance back to you within 1 business day.  You’ll also be in touch with the coach trainer, Melanie White, who runs the Passion to Profit course.