This month, we’re profiling Narelle King, owner of www.simplyhappy.com.au.
Hi, I’m Narelle, a wellness and organisational coach and Yin & Nidra Yoga instructor for Simply Happy. I’m also an accomplished teacher with more than twenty years of experience in both Secondary and Primary Educational settings. I’ve been supporting children and families with additional needs likes my own, with organisational strategies to create a clutter-free, safe and functional home.
Getting Started in Business
I started my business in January 2017 after finishing level 3 in December 2016.
The first steps were writing a really simple business plan with my vision for my business, stating who my target market was going to be and working out what my unique selling points were.
Social media was my first place to start promoting my business Simply Happy.
My first version of my website was in May 2017 with a second version launching in September 2017.
I had no experience in marketing at all. I joined various Facebook groups, listened to a lot of business podcasts, read a lot of books, completed a 10-week business/marketing course, digital marketing course, Keeping Video Real course and a FB ads course.
Finally, I joined a Mastermind for the past 6 months for support, inspiration and motivation.
My ideal client is a mum between the ages of 30-45 years with children that are primary school aged.
She has a sense of humour, is respectful, kind maybe just a little too generous with her time and likes to learn new things. She gets overwhelmed by everything she thinks she has to do and finds it hard to prioritise things in her life.
I enjoy working with these women because I was the same as them only a few years ago before I took steps to become a Wellness Coach.
My challenges this year are tech issues with developing a website, landing pages, FB ads, building an email list and getting engagement on social media through perfecting my copy writing skills.
Being part of a few business groups on Facebook helped with the tech issues.
Enrolling in courses paid and free helped with my knowledge.
How I Stay Focused
The support and encouragement from my Mastermind group has been enormous. They have also encouraged me to set up process now for when my business grows.
Finally, my husband and my two children have allowed me space and time to grow my business.
There have been long hours spent watching videos on how to do things, scheduling social media content and writing and developing blogs and opt ins for my website.
How my Business Has Grown
I have a four-week face-to-face group coaching program Mums’ Reboot Program that I have run each term.
I am going to be developing a version of it to put online.
I also have a monthly catch-up with the mums that completed the face-to-face program. I also offer one-on-one coaching for 6 weeks and for a 3 months period.
I also have a physical product a removable decal sticker to help motivate and inspire the mums I work with.
Typical Client Outcomes
My clients are now prioritising what’s really important to them and have taken steps to improve their life through exercise, nutrition, self-care and career changes.
They are now more focused on how simple life can be, energised, motivated and they prioritise what is really important.
My 3 Biggest Lessons
The 3 biggest lessons I have learned in the past 12 months since starting Simply Happy are:
- Just start because the best way to learn anything is by trying.
You don’t need a website to start. I would even just get a really basic two pages to begin. As you grow you will realise what you really need and want. Building an email list is the number 1 thing you need to do otherwise you have no-one to sell to.
2. Follow your strengths when deciding who to target your business to.
It is so much easier to find content and write copy when you understand what your target market need and want. You don’t need to attract everyone.
3. The more groups and people you talk to about your business the more opportunities will open up to you.
This is both online and in your local community.
I’ve been following Narelle’s journey over the past 10 months. Here’s what’s really clear to me.
1. Narelle is determined
If Narelle is afraid, or lacking in confidence, it doesn’t show on the outside. She gives things a good go, and if they don’t work, she tries something else.
2. She educates herself, one step at a time, to build her business
Narelle’s focus on continual learning and reaching out for help have helped her master each step of her business and its growth, including using technology.
She also doesn’t allow fear to keep her stuck – she reaches out for help/support/education from people she respects and trusts.
3. Narelle learns from experience
One (of the many) things that Narelle does really well is to collect and collate client feedback, and use that to continually tweak her marketing and refine her programs and offers.
This means she is always speaking her ideal clients’ language and meeting their needs. Simple and effective!
To learn more about Narelle or connect with her on social media, visit:
Linkedin Profile URL: https://www.linkedin.com/in/narelle-king-15024644/
Facebook Page URL: https://www.facebook.com/simplyhappycircle/
Twitter profile URL: https://twitter.com/simplyhappy_1
Instagram URL: https://www.instagram.com/simplyhappycircle/