One of our coaching graduates who is making real headway is Wendy Trevarthen, from Healthy Options Now.
Wendy is a nurse and has since attained several other qualifications to move into the wellness space and enhance her service offering.
Wendy’s qualifications: Bachelor of Health Science (Nursing), Post Graduate Certificate in Cancer Nursing, Certificate 4 Personal Training, Level 3 Wellness Coaching WCA.
Wendy’s qualifications: Bachelor of Health Science (Nursing), Post Graduate Certificate in Cancer Nursing, Certificate 4 Personal Training, Level 3 Wellness Coaching WCA.
What is your business all about?
I enable MidLifers to find their Mojo by gaining clarity around their mindset, nutrition and movement.
Having worked in nursing for many years, I saw numerous women who were busy at work and supporting others, then reaching midlife and realising that they needed to make more time for their own health and wellbeing.
A lot of changes happen at this stage in life. We question what we want and we start looking ahead to work out how to deal with the health challenges that may come up.
I love working with people in this area as we really ‘get’ each other and I enjoy helping these people to set and achieve goals that boost their physical and mental health.
A lot of changes happen at this stage in life. We question what we want and we start looking ahead to work out how to deal with the health challenges that may come up.
I love working with people in this area as we really ‘get’ each other and I enjoy helping these people to set and achieve goals that boost their physical and mental health.
Getting Started in Business
I had a pre-existing personal training and group fitness business prior to finishing my level 3 coaching course. I entered the level 2 course as a CPD requirement for my Certificate 4 in Fitness, and found it complemented my nursing career so well that I wanted to go on to do Level 3, mid 2017.
While I was doing my Level 3 Coaching, I also completed the Passion to Profit course (WCA), as I wanted to learn more about expanding my business and setting up systems and processes.
The course was invaluable and I had to review everything that I had done to date. I am still referring to the work done during this course.
I have also now authored my first book “MidLife Mojo. You are 50, Cut the Crap” and have enlisted other business mentors, and networked widely both face to face and online.
After completing Level 3, I got engagement from my existing clients and offered them a 1:1 package following on from their fitness goals. From there word of mouth referrals came through, and I improved my profile through social media, and stayed connected with my local community groups.
I also joined with local Networking groups, commenced public speaking last year following the publication of my first book, and have recently been interviewed on radio.
I know compliment my 1:1 session with an 8-week program, which I am looking to move online this year.
While I was doing my Level 3 Coaching, I also completed the Passion to Profit course (WCA), as I wanted to learn more about expanding my business and setting up systems and processes.
The course was invaluable and I had to review everything that I had done to date. I am still referring to the work done during this course.
I have also now authored my first book “MidLife Mojo. You are 50, Cut the Crap” and have enlisted other business mentors, and networked widely both face to face and online.
After completing Level 3, I got engagement from my existing clients and offered them a 1:1 package following on from their fitness goals. From there word of mouth referrals came through, and I improved my profile through social media, and stayed connected with my local community groups.
I also joined with local Networking groups, commenced public speaking last year following the publication of my first book, and have recently been interviewed on radio.
I know compliment my 1:1 session with an 8-week program, which I am looking to move online this year.
My Niche
MidLifers particularly busy women, (45-60, or biologically equivalent) who are having challenges with their health, or they perceived that their future health may be compromised with the lifestyle they are leading at present.
I love working with this group, as I relate well with them, and seem to ‘talk’ their language.
Having survived many of the issues that they are living, they trust me, and open up more easily about themselves. I get a fantastic sense of pride when they achieve their predetermined goals, and also when they accomplish new ones along the way as a by-product of their work.
I love working with this group, as I relate well with them, and seem to ‘talk’ their language.
Having survived many of the issues that they are living, they trust me, and open up more easily about themselves. I get a fantastic sense of pride when they achieve their predetermined goals, and also when they accomplish new ones along the way as a by-product of their work.
Start-up Challenges
The main challenge was facing my own fears around being confident with my coaching skills.
Even though I had been nursing for over 25 years, I found a vast difference to teaching someone about health conditions and treatment to coaching them towards being self-empowered to take control of their own destiny.
I am a great believer myself in following someone who knows and lives their talk, and for me I have always found it easy to become distracted with my own health goals. Staying accountable for myself has been one of the stumbling blocks that I have had to work through, in order to maintain trust with my clients.
Going through this process was hard. I felt vulnerable, and also felt that I had to shift this vulnerability emotion into focussing on the client’s pain points, and helping them achieve their goals, and not my own.
I get great energy from helping others and seeing their successes. The energy from this experience is what I aim for, to see the clients’ self-confidence soar, and the expressions on their faces when we reflect on their journey and see how far they have come.
Even though I had been nursing for over 25 years, I found a vast difference to teaching someone about health conditions and treatment to coaching them towards being self-empowered to take control of their own destiny.
I am a great believer myself in following someone who knows and lives their talk, and for me I have always found it easy to become distracted with my own health goals. Staying accountable for myself has been one of the stumbling blocks that I have had to work through, in order to maintain trust with my clients.
Going through this process was hard. I felt vulnerable, and also felt that I had to shift this vulnerability emotion into focussing on the client’s pain points, and helping them achieve their goals, and not my own.
I get great energy from helping others and seeing their successes. The energy from this experience is what I aim for, to see the clients’ self-confidence soar, and the expressions on their faces when we reflect on their journey and see how far they have come.
How my business has grown
My business is currently shifting from 1:1 to a mixture of 1:1 and 1:many with online strategies.
My clients fed back to me that they wanted a more time efficient way of receiving coaching, and within this online world, they suggested to me to move into this reality. So, this is what I am doing at present.
Exploring the different ways that this can be done is fun, and expands the funnel where location is no longer a restriction.
I expect this to take a fair bit of preparation work, and my expectations are that I need to convey a point of difference out there to my unique clients.
I feel that once that this is done, my time freedom will be a greater, and that once it is set up, that it will be relatively straight forward to review and update.
My clients often achieve far greater outcomes than what they come into the sessions expecting. It’s the confidence, and side health issues that improve as a result. It affects their lives by having a domino effect on their immediate family and close circle of friends. They report that they have a ripple effect of influence around them.
My clients fed back to me that they wanted a more time efficient way of receiving coaching, and within this online world, they suggested to me to move into this reality. So, this is what I am doing at present.
Exploring the different ways that this can be done is fun, and expands the funnel where location is no longer a restriction.
I expect this to take a fair bit of preparation work, and my expectations are that I need to convey a point of difference out there to my unique clients.
I feel that once that this is done, my time freedom will be a greater, and that once it is set up, that it will be relatively straight forward to review and update.
My clients often achieve far greater outcomes than what they come into the sessions expecting. It’s the confidence, and side health issues that improve as a result. It affects their lives by having a domino effect on their immediate family and close circle of friends. They report that they have a ripple effect of influence around them.
My 3 big lessons
In the last 4 years I have learned how listen more, to myself, to my clients and to my business mentors and colleagues.
What I think my clients need does necessarily equate to what their pain points are, and their best journey forward.
I picked my business name in the beginning as Healthy Options Now, and this has been so appropriate, as it fosters a sense of making healthier options, today, not tomorrow, not next week, but today. I have not needed to change this as it is still relevant.
What I think my clients need does necessarily equate to what their pain points are, and their best journey forward.
I picked my business name in the beginning as Healthy Options Now, and this has been so appropriate, as it fosters a sense of making healthier options, today, not tomorrow, not next week, but today. I have not needed to change this as it is still relevant.
Final Thoughts
Wendy is a determined person and I am enjoying seeing Wendy’s success as a result of her consistent online presence.
Like many of our other graduate coaches, Wendy has some traits that have helped her to succeed:
Like many of our other graduate coaches, Wendy has some traits that have helped her to succeed:
1. Wendy is persistent
Wendy has simply worked out what to do, and consistently showed up to do the work. That applies to everything she’s done, from study, to learning about business, to developing an online presence, to writing her book. Persistence pays; Wendy is becoming known, liked and trusted.
2. She is honest
If you’ve ever spoken with Wendy, you’ll know that she is honest with others and with herself. Honesty is a great trait for an entrepreneur to have; it conveys authenticity and garners respect.
3. She has been willing to ask for help.
At every step of the way, Wendy has sought help to learn how to do certain things in her business and marketing. This has helped her to walk a straight line from graduation to a growing business, without wasting time and energy along the way.
Wendy is an inspiration and an emerging leader in the health and wellness coaching industry.
To learn more about Wendy or connect with her on social media, visit her:
