Passion to Profit Business Coaching Program
A step-by-step course for health and wellness coaches who want to launch or grow a real business – with confidence, clarity, and integrity. Whether you’re new to running a business or ready to launch your signature coaching program, Passion to Profit will guide you through every step, from defining your niche to pilot-testing your offer with real clients.
NEXT 12 WEEK 'LIVE' TRAINING PROGRAM STARTS February 24, 2026
Are you ready to start building your Health and Wellness Coaching business but not sure where to start? Has procrastination set in and you are not dedicating the time to make it happen? Maybe you have a business or marketing background but you are lacking the accountability to put everything together ready to launch?
Join the upcoming Passion to Profit business program where WCA Business Coach , Melanie White will coach your through 6 unique business modules over a 12 week period, designed to have you make all the key decisions you need and build your business blueprint ready to launch your business to the world!
Join fortnightly webinars held on a Tuesday evening, commencing February 24 at 7pm Sydney local time.
Passion to Profit Business Coaching Program
Study Method
Guided, blended learning course
Start Date
See course delivery section for set program/workshop dates
Student Suitability
No pre-requisites
Course Fee
$860 - 12 week live training format
$550 - self paced format
You’re going to develop a blueprint for a viable, client-centred business that brings your passion to life. This course delivers traditional business and marketing knowledge with a coaching flavour, so it is much more relevant to coaching businesses.
It’s easy to feel overwhelmed when learning new things and many coaches feel concerned about their lack of business knowledge. But when you understand that your life experience, your strengths and personality and your coaching skills are the foundations of a successful coaching business, you will feel much more confident and ready to launch.
The good news is, we’ve done the hard work for you, drawing together recognised strategies and 20+ years of business success in one convenient, self-paced package.
Passion to Profit (“P2P”) is a 12 week blended learning course that will:
- give you clarity on your simple, beautiful coaching business idea
- take you through a step-by-step process to build your coaching business (covering how and why)
- show you how to apply coaching principles in your business planning, marketing and sales
- help you build confidence and competence as you build and run your business
- deliver learning in a way that’s relevant to your business, and
- show you exactly how to develop a successful and profitable business.
Imagine having the understanding and clarity you need to run a successful business?
That’s what Passion to Profit is all about!
This course is also available as an online DIY self paced format as well.
Why Passion to Profit?
Passion to Profit was developed by a successful Health and Wellness Coach for other coaches.
It’s therefore based in tried-and-trusted business strategies delivered by someone who has done it. PLUS, it shows you how to use your coaching tools and theory to build your business.
P2P provides clear, step-by-step instructions in key start-up areas
You’ll cover everything in a logical order, from setting your vision and ideal clients, to branding, packaging, pricing, program content, business models, marketing, generating leads, sales and systems.
P2P offers coaching-style delivery
Passion to Profit delivers content in a coaching style, prompting you to reflect, observe and ask open ended questions for each Module. This enhances your learning, understanding and action-taking.
P2P helps you strengthen your marketing and sales mindset
You need a confident and positive mindset to be able to ask for money, be seen on social media and attract the right clients. P2P will help you gain confidence and competence in your business.
Who This Course Is For?
This course is designed for health and wellness coaches who are:
- Ready to move beyond practice clients (or wondering what’s next)
- Feeling overwhelmed or unsure how to “start”
- Struggling to clearly explain what they offer
- Wanting to attract the right clients – not just any clients
- Needing greater confidence with marketing and sales
- Eager to build a business aligned with their strengths and values
- Committed to investing 6–10 hours per month for 6 months to complete the course
Whether you’re building confidence, refining your offer, or finally launching your business, Passion to Profit provides clarity, structure, accountability, and support to help you move forward.
About Program Developer
Melanie White
Melanie has worked with business start-ups and in buiness management, leadership and wellbeing since 1994. She helps individuals and businesses to build resilience and do business ‘their way,’ so they can have an impact in the world and change thousands of lives. Melanie has helped to launch four successful businesses across three industries including her own successful coaching business. She has helped countless graduate coaches to launch their own small businesses.
Her vision is to help people gain the clarity, structure and confidence they need to turn their passion into a profitable, sustainable business that is authentic and purposeful.
Qualifications:
- • Bachelor of Science (Biology) (Honours)
• NBHWC Health and Wellness Coach
• HCANZA Accredited Coach
• PCC-ICF Coach
• Certified Menopause Coach
• Cert IV Training and Assessment
• Cert IV Personal Training
• Accredited Certificate of Nutrition
Course Delivery Methods
12 Week Live Group Blended Learning Course
This 12 week live group option is perfect for people who prefer interactive learning and peer discussion, prefer to talk through their ideas, and need more support to map out their blueprint and optionally, implement it. Live group coaching webinars and additional tutor support are included.
This supported program is for you if you:
- Want accountability to stay on track
- Want to be walked through the activities, step-by-step
- Need help to feel confident with decisions and direction
- Like being able to ask questions, via webinar and WhatsApp group
Want to connect with others, share ideas and experiences
Includes:
- Interactive workbooks
- Audio overviews for each module
- Standard business templates
- Additional curated resources and further reading
- 6 x fortnightly live webinars and slides
- A per-intake WhatsApp group for support
- 15-minute calls and email support as needed
Course Fee: $860
DIY 100% Online version
The self-study option is perfect for people who prefer self-paced learning and have some experience with business and clients, and just need help to map out their ideas in a coaching-specific business blueprint.
Choose the DIY option if you:
- Prefer to work on your own
- Like online learning
- Are happy with email support as needed
Includes:
- Interactive workbooks
- Audio overviews for each module
- Standard business templates
- Additional curated resources and further reading
Course Fee: $550
Request a Course Guide
Industry Body Accreditation - Continuing Education Credits/hours
Enrolment
12 Week Live Program
| Name | Date | Time | Location | Cost | |
| February 2026 group – Passion to Profit | 24 February – 5 May 2026 | 07:00 pm – 08:30 pm | Zoom Webinar | $860.00 | |
| June 2026 group – Passion to Profit | 9 June – 18 August 2026 | 07:00 pm – 08:30 pm | Zoom Webinar | $860.00 |
Online Program
Frequently Asked Questions
You’ll receive an email confirmation with details on how to get started. If you chose the DIY, self paced course enrolment option you will receive access to all the modules straight away. If you enrolled in an upcoming 12 week program, closer to the event start date you will receive instructions via email with how to log into the online webinar sessions, and any course information you need to know.
You have 6 months to complete Passion to Profit. This includes 6 fortnightly webinars over 12 weeks, and then 3 additional months to complete subject assignments.
Yes. You can directly contact our support team with your questions and they will provide direct guidance back to you within 2 business days. You’ll also be in touch with the coach trainer, Melanie White, who runs the Passion to Profit course.